Marketing in 2024 - Building a Killer Personal Branding with Flamingo CEO Emma Sansom

Sue meets Emma Sansom from Flamingo Marketing Strategies, and discusses how to build a killer personal brand. Emma shares her journey of starting Flamingo Marketing and the challenges she faced during the pandemic, highlighting the importance of following up and staying grounded. She provides valuable insights on marketing strategies, emphasising the significance of database management, engaging content, and utilising social media effectively. Emma also delves into the importance of personal branding, encouraging listeners to showcase their authenticity and connect with their audience.  KEY TAKEAWAYS Building a personal brand involves being associated with your business, even if your name is not in the brand. Don't be afraid to put yourself out there on social media, as people are more interested in seeing faces and culture. Follow-up is crucial in marketing, and adding value in your interactions is key to standing out. Confidence in sharing your story and seeking feedback from friends and family can help boost your self-assurance. Focus on input and the value you provide rather than getting caught up in likes and metrics on social media. BEST MOMENTS "Instead of focusing on the likes, the numbers, the counts, because we do focus on analytics, I focus on input."  "I think don't be afraid, just know your platforms, just treat LinkedIn with a bit more respect and, you know, especially with the CEOs, MDs, the bigger companies that you're trying to get into, be a bit more strategic."  "It's about the time that you put into it as well, like you can spend hours coming up with the perfect post, crafting it, getting the perfect image and nothing really happens." "Entertainment always, always trumps everything, doesn't it?" VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.