In this special episode of the Love Your People Podcast, Brent Vander Waal, President and CEO of ITA Group, joins host John Duisberg to pull back the curtain on how a 60-year-old agency walks the talk of its own "people first" philosophy.
Brent shares his journey from Controller to CEO and unpacks the tangible strategies ITA Group uses to create a culture of ownership—including the unique "vesting vest" ceremony and a surprise company-wide bonus that reinforced their core values. He also discusses the evolution of HR into a strategic business partner and offers a grounded perspective on balancing Artificial Intelligence (AI) with Human Intelligence (HI).
💡 Don’t miss future episodes! Join our community at https://www.itagroup.com/insights for insights and tools to grow as a people-first leader.
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