Aura Heights: A Latina-Owned Brand Championing Identity and Culture

It’s New York Fashion Week, a time when designers, brands, and creatives take center stage. But beyond the runways, fashion is sparking conversation about identity, culture, and representation. So what does it mean to build a brand with purpose? One that reflects the communities it serves? 

Designer and entrepreneur Jean Guzman has done just that with Aura Heights, a Latina-owned lifestyle brand that highlights the diversity of the Latino community – including Afro-Latinos and LGBTQ individuals.

Today - we sit down with Jean to learn more about entrepreneurship, and how she balances creativity with the realities of running a brand. She also shares more about the faceless Dominican doll, a cultural symbol that inspired one of her first designs, and how she’s working to make fashion more inclusive and sustainable.

Learn more: https://auraheights.com/ 

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