MAP IT Marketing
Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode. Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!) Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. Want a clear direction in your marketing? Let's come make a map.
Episodes
Today I’m putting on my (slightly reluctant) “let’s be responsible adults” hat to talk about something I’ve been thinking about a lot lately: how we’re using AI ( things like ChatGPT and image generators ) and what it’s actually costing us.
Not j...
Ever wondered why those tiny actions - like downloading a free guide or signing up for a webinar - can massively impact your brand loyalty? In today's episode, we're diving into the fascinating world of Self-Perception Theory. It's a clever bit of marketing psychology that helps people see themselves differently based on simple actions they've taken (even if they're small and free!).
We'll explore how thes...
Ever found yourself paralysed by shame (not for something you've done, but because of someone else's words or actions?)
This week we're diving into the tricky, uncomfortable feeling of shame, especially when it's been unfairly placed on us. And how to get over it so it doesn't affect us showing up for our business.
I'm sharing a personal story about how shame stopped m...
Us business owners can be SO hard on ourselves.
We try to go at it at top speed, especially after we've had to take time out for ourselves, our health, or children, our family, our friends.
We make a “top priority” task list then paralyse ourselves because EVERYTHING is a top priority ( and it’s not)
And then we fall into a sprint/collapse/sprint cycle that catches us in an unending spiral of not getting anywhere ...
Ever hoped that confidence would just magically appear before taking action in your marketing, business or life?In this episode, I'm sharing why confidence isn't something you discover at the end of a rainbow, but something you build by taking action, even when you're scared.
In this honest and personal chat, I dive into some of the myths around confidence, share my own struggles and vulnerabilities around insecurity, and offer pra...
Have you ever read someone's marketing and thought, I have no idea what they’re actually trying to sell? You’re not alone. Sometimes, we’re so deep in our own knowledge and industry language that we forget our audience doesn’t speak the same way we do. That’s where implicit bias sneaks in, shaping how we communicate—and someti...
I used to struggle with sales meetings. Every time we got to pricing, my voice would change, my confidence would waver, and I’d either hold my breath or feel outright panicked. It took me a long time to realise my money mindset was getting in the way of selling well.
If you’re uncomfortable talking about your prices, or you find yourself justifying th...
This month marks ten years of running Identify Marketing, and I’ve learned a lot—often the hard way. In this episode, I’m sharing seven of the biggest lessons I’ve learned over the past decade, from pricing and margins to culture, systems, and knowing when to change.
I’ll cover:
- Read more
In this episode of MAP IT Marketing, I dive into the messy relationship most of us have with the word NO - why it feels so personal, how to handle it better, and why it’s actually a necessary part of running a business. Spoiler: I haven’t completely made peace with it either. From dealing with rejection dysmorphia (thanks, ADHD brain) to figuring...
Oh it all feels like a good idea until you're doing it!
That decision to launch a second business that kind of complements your first one, but in a completely different space.
This is exactly what podiatrist Charlotte Russell did after running Feet First successful, and building it up as a thriving practice in Christchurch.
it made sense to start a business selling fashion friendly, feet happy shoes.
Annd then there was the r...
In this rogue episode of the MAP Marketing Podcast, Rachel Klaver dives into the real reasons people hesitate during the sales process—and spoiler alert: it’s rarely about price. From trust issues to overwhelm and the fear of making a mistake, Rachel unpacks the common objections that make potential clients pause.
Using her signature “Kind Spide...
n this rogue episode of the MAP Marketing Podcast, Rachel Klaver dives into the often-untouched topic of perimenopause and how it impacts business owners—especially women over 40. With no editor to tidy things up, Rachel chats candidly from her bed (low energy days are real!) about navigating the ups and downs of hormones, confidence wobbles, and running a business without burning out.
In this off-the-cuff episode of the MAP Marketing Podcast, Rachel Klaver goes rogue—no podcast editor, no script, just a real chat about the messy side of business and marketing. After a few rounds of podcast relaunches and a lot of second-guessing, Rachel shares what it’s really like to deal with the ups and downs of running a business (while also managing the joys of perimenopause).
...Are you a thought leader? Do you think you should be? Do you have to be a thought leader in business these days? If you want to be one, is it as simple as just calling yourself one? What’s the difference between calling your self one, and being one? I had so many questions!
Verity Craft is a speaker, coach, writer and self-described thought leadership nerd (with her love of thought leadership possibly matched only by her obsession ...
One of the best parts of being a content marketing veteran (aka, in my 50’s and having been involved in content marketing in one way or the other for over twenty years) is seeing patterns show up in how technology impacts our content and our marketing.
The ebb and flow of “too much info” has been one that we’ve struggled with as humans since the internet became an integral part of our lives. 20 years ago I was writing keyword stuff...
When someone says that social media marketing is a waste of time, email is a waste of time, any part of marketing is a waste of time my response (at the very least in my head!) is “No, you just didn’t take the time to fix the problems to make it successful”
There are two really big reasons when content marketing can fail so miserably. The first one is you haven’t taken time to develop a plan AND stick to it, and the second is you h...
When Alana rocked up to our group coaching day with her young daughter in tow she instantly reminded me of.. Me. Those days of taking my baby with me places is long past and I’m now looking at a completely empty nest next year, in part because I’m flinging my youngest out a little bit before we’re both ready
Alana is a corporate escapee and the cofounder of Your Success Team, a collective of business experts who have created a busi...
We spend a lot of time looking at our ideal clients and what they “look like” but what if we spent more time looking at what they are experiencing, what they are being influenced by, and what they are needing from us more.
Using empathy in our marketing strategy can help us identify the core needs of our ideal clients, so we can talk to them better. We can show we have grace for the sticking points that are making life harder, be...
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