Marketing Momentum for Agencies

Marketing Momentum for Agencies

The Marketing Momentum for Agencies Podcast aims to empower agency and consultancy founders, and their teams, to grow their businesses through marketing and sales excellence. The podcast includes solo episodes and fantastic guest interviews. But whatever the episode, you are guaranteed to have ‘aha’ moments and actionable tips and advice highly relevant to your business. This BS and fluff-free zone helps you navigate the challenges and choppy waters of agency life. The content covers the full spectrum of lead gen, marketing, and sales; marketing strategy, getting in front of your audience, building trust and relationships with your audience, motivating them to take action, and maximising sales.. LinkedIn Marketing is a recurring theme. It provides inspiration, insight, wise counsel and opinions gained from 4 decades of marketing and sales experience. It will alert, inform, and empower you, talk about what works and what doesn’t and discuss what you can do, why you should consider it, and how to do it.

Episodes

October 1, 2025 12 mins
In this episode, Tracey Burnett delves into the intricacies of the LinkedIn algorithm, sharing insights from recent research to help listeners enhance their post visibility and engagement. She discusses common pitfalls that can hinder reach, such as emoji overload and engagement bait, and offers practical strategies for creating engaging content. Tracey emphasizes the importance of authenticity and building genuine connections on L...
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In this episode, Tracey Burnett speaks with sales strategist Aleasha Bahr about the Black Sheep Sales Method, which emphasizes authentic selling without pressure or sleaze. Aleasha shares insights on how to create high-converting sales conversations, the importance of objection prevention, and the role of proposals in the sales process. They discuss when founders should step back from sales, the significance of client retention, an...
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Prospecting shouldn’t feel like spinning plates. Yet too many agencies waste hours blasting out generic LinkedIn messages, chasing hundreds of 'leads' that never convert. The truth? More prospects don’t equal more sales. They equal more noise, more wasted time, and fewer wins. In this episode, Tracey Burnett shares her proven '20 Prospect Rule', a focused, account-based approach that helps you build genuine relationships and win b...
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In this episode, I am talking to Alice Heiman, the number one authority on what CEOs need to know about sales about the gamechangers in sales, mending a faltering sales process, the importance of mindset, the role of the CEO in sales, and bringing the creativity back into sales to make it fun for you and to increase your sales success. In short, how to revolutionise your sales! CHAPTERS 00:00 Introduction to Sales Dynamics 05:33...
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If you are a website designer, or aspiring website designer, then this episode is for you. Tracey Burnett speaks with Karima Williams, the owner of Dreamworth and Co, about her journey in website design and digital marketing. Karima shares her passion for transforming digital spaces. She explains her preference for Wix Studio over other platforms, highlighting its ease of use, functionality, and support. The conversation also cover...
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AI is changing the marketing landscape. Tracey Burnett speaks with Chris Bolton, a marketing expert and founder of Diviner agency. They discuss this evolving landscape of marketing, particularly the impact of AI and the importance of brand differentiation. Chris shares insights on agency growth strategies, the significance of client reviews when trust is more important than ever and introduces his new platform, Prompt Reviews, desi...
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In this engaging conversation, Marcus Brown shares his journey from a successful career in communication to founding The Great Pitch Company. Marcus offers valuable insights and practical advice for agencies, to improve their pitching strategies and overall success. He discusses the challenges agencies face in pitching, the importance of emotional connections, and the need for thorough preparation and rehearsals. The conversation ...
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In this engaging episode, we welcome back Dan Sanchez to explore the fascinating world of Custom GPTs. Discover how these tailored AI models can revolutionize your workflow by automating repetitive tasks and enhancing creativity. Dan shares his expertise on setting up Custom GPTs, offering step-by-step guidance and real-world applications that can benefit marketers and entrepreneurs alike. This episode provides the insights you nee...
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In this episode, we dive into the transformative world of AI agents and their pivotal role in marketing automation. Join us as Dan Sanchez, an AI marketing strategist, unravels the complexities of AI agents, explaining how they streamline workflows, enhance productivity, and revolutionize marketing strategies. Discover practical steps to set up AI agents and explore their potential to autonomously handle tasks, bridging gaps in tra...
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Struggling to get visibility and leads from LinkedIn? Tracey Burnett, a LinkedIn specialist shares 12 actionable tips for improving LinkedIn lead generation and visibility. The discussion emphasises the importance of differentiation, engagement over impressions, consistency in content creation, and leveraging LinkedIn's features effectively. Tracey offers insights on how to build authentic connections, the risks of lead generation ...
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July 23, 2025 16 mins
Is there a benefit of having 6 million LinkedIn followers like Gary Vaynerchuk? Find out in this episode, where Tracey Burnett talks about the critical differences between followers and connections on LinkedIn, how to build the numbers, and emphasises the importance of each in building meaningful relationships for networking, lead generation and thought leadership. She shares insights on how to effectively use LinkedIn to enhance v...
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Have you ever wondered what would happen if you sent a live pigeon to a Fortune 500 CEO to get a meeting? Or would you like to know about a unique approach to land your dream meetings where response rates have exceeded 300% and ROI soars into the millions of per cent, even with senior people in large businesses? If the answer to those questions is a resounding yes, listen in. Tracey Burnett and Stu Heinecke explore unconventiona...
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In this conversation, Chris McNeil discusses the concept of strategic thought leadership, emphasizing its importance in today's marketing landscape. He explains how it differs from traditional thought leadership by focusing on audience engagement and the creation of value. CHAPTERS 00:00 Introduction to Strategic Thought Leadership 05:37 Defining Thought Leadership for Small Business Owners 08:40 AI's Role in Thought Leaders...
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If you would love to find more prospects, get more sales meetings booked and make more sales, this episode is for you. In this episode Tracey Burnett is talking to Chaz Horn, a sales, marketing, and mindset strategist, author of The B2B Blueprint to Predictable Sales, and founder of Mastery of B2B Sales. He helps entrepreneurs move from selling to serving using his TTABS framework, which aligns sales and marketing into one seamle...
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Is your agency still juggling spreadsheets? Wondering if a CRM is really worth the time and trouble? In this episode Tracey Burnett chats with Rob Manne, founder of Inflectiv.co, about the real-world power of CRM systems for creative and marketing agencies. Rob draws on decades of agency and sales experience to reveal: - Why most agencies miss out on easy growth (and how to fix it) - How to move beyond “random acts of marketing”...
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In this episode, Tracey delves into the critical role of sales in driving business growth for marketing agencies. With a focus on the current challenges agency owners face, including declining profits and low confidence, Tracey encourages listeners to rethink their approach to lead generation and sales. Tracey emphasises the importance of creativity and personalisation in outreach, advocating for a shift from mass marketing to a mo...
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In this episode, Tracey Burnett dives deep into the single most powerful lever for agency growth: specialisation. Whether you call it niching, positioning, or differentiation, this is about carving out a space in the market where your agency isn’t just another option, you are the option. Find out why agencies with a clear specialism grow 2.5x faster than generalists and can command fees up to 40% higher. You’ll hear the hard-hitti...
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Ready to cut through the LinkedIn noise, build your agency’s credibility, and land right in your ideal clients’ inboxes? In this solo episode, Tracey Burnett pulls back the curtain on one of the most powerful and underused tools to bring you new clients: LinkedIn Newsletters. She breaks down exactly what a LinkedIn Newsletter is, why it’s a total no-brainer for agencies, and how you can use it to boost your authority, visibility, ...
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In this episode, Tracey Burnett is joined by Mike Adams, the Networking King, serial networker, super connector, and founder of IntroStars, which helps millions of people make, and receive, high value business introductions and monetise every successful referral. With IntroStars, Mike is reimagining what it means to make introductions that really matter. We talk about the best networking strategies, the shifts that you can make to...
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In this episode of the Marketing Momentum for Agencies podcast, Tracey Burnett discusses the pros and cons of automating your lead generation, the part it can play in the sales process, and whether you should use this software at all. She emphasises the importance of human to human relationship building in marketing while acknowledging the role of the range of marketing automation tools available. The episode covers various aspects...
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