Do you — like a lot of business owners — take a scatter-gun approach to marketing? And do your results reflect that? Allan Dib spent 10 years trying to work it all out himself, and came up with the 1-page marketing plan. He’s written an Amazon best-seller on it, changing the way more than a million businesses globally do marketing.
Allan shares with me his insights on common marketing mistakes business owners make, especially the urge to appeal to everyone rather than focusing on a niche.
In this episode we cover:
Understand Your Audience: Narrow down your niche for a more impactful marketing strategy and to connect deeply with your audience.
Target Your Market: Define and prioritise a specific audience to maximise your marketing impact and engagement.
Be Consistent and Present: Show up consistently in your marketing channels to build trust and maintain audience engagement over time.
Get Comfortable Selling: Embrace selling as essential to building your business, and present your offerings confidently to your audience.
Outsource Low-Value Tasks: Delegate routine tasks to free up time for high-impact activities, boosting productivity and focus.
Content Is Key: Share valuable, relevant content consistently to position yourself as a trusted expert in your field.
Utilise Social Proof: Showcase testimonials and reviews to build credibility, attract new customers, and reinforce trust.
Keep Learning and Improving: Stay updated with marketing trends and continuously refine your approach to stay competitive.
MORE INFORMATION
Lean Marketing
https://leanmarketing.com/
Lean Marketing Podcast
https://leanmarketing.com/podcast
1-Page Marketing Plan by Allan Dib
https://amzn.to/44QWMVz
Lean Marketing by Allan Dib
https://amzn.to/3QTiYsu
Chris Ashmore Media
https://chrisashmore.media/
See omnystudio.com/listener for privacy information.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.