Do you — like a lot of business owners — take a scatter-gun approach to marketing? And do your results reflect that? Allan Dib spent 10 years trying to work it all out himself, and came up with the 1-page marketing plan. He’s written an Amazon best-seller on it, changing the way more than a million businesses globally do marketing.
Allan shares with me his insights on common marketing mistakes business owners make, especially the urge to appeal to everyone rather than focusing on a niche.
In this episode we cover:
Understand Your Audience: Narrow down your niche for a more impactful marketing strategy and to connect deeply with your audience.
Target Your Market: Define and prioritise a specific audience to maximise your marketing impact and engagement.
Be Consistent and Present: Show up consistently in your marketing channels to build trust and maintain audience engagement over time.
Get Comfortable Selling: Embrace selling as essential to building your business, and present your offerings confidently to your audience.
Outsource Low-Value Tasks: Delegate routine tasks to free up time for high-impact activities, boosting productivity and focus.
Content Is Key: Share valuable, relevant content consistently to position yourself as a trusted expert in your field.
Utilise Social Proof: Showcase testimonials and reviews to build credibility, attract new customers, and reinforce trust.
Keep Learning and Improving: Stay updated with marketing trends and continuously refine your approach to stay competitive.
MORE INFORMATION
Lean Marketing
https://leanmarketing.com/
Lean Marketing Podcast
https://leanmarketing.com/podcast
1-Page Marketing Plan by Allan Dib
https://amzn.to/44QWMVz
Lean Marketing by Allan Dib
https://amzn.to/3QTiYsu
Chris Ashmore Media
https://chrisashmore.media/
See omnystudio.com/listener for privacy information.
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