How to Truly Connect on LinkedIn and Turn Contacts into Clients with Natasha Walstra

For today’s episode, Mike is joined by Natasha Walstra, the founder and CEO of Near Point Strategies. She helps founders turn relationships into revenue using Smart Content, Strategic Outreach and the network they already have. Her clients don't chase followers. They get sales calls, replies, and gain real momentum just by showing up with the right message to the right people. She built this approach after leading brand strategy at Carbon and Forbes Books.

Natasha explains how she and her clients turn LinkedIn conversations and connections into clients, every day.

KEY TAKEAWAYS

LinkedIn DMs have a 10% response rate compared to email outreach at 5%.

Focus on building real relationships on LinkedIn. A high follower count means nothing if none of them buy from you.

People use LinkedIn to get to know you and work out if they can trust you, so be authentic.

Surround yourself with people who you know need your services.

Collaborating with others is a powerful way to network and provide value.

Spray and pray doesn´t work anymore. Don´t DM out of nowhere.

Provide value, don´t just try to sell.

It is far easier than you think to consistently create content that connects and has an impact. Natasha shares several strategies during the episode.

Use AI to help you create e.g. Give it an idea, some context and a template to create content. Edit and post it.

AI can help you to become a good copywriter.

Gain insights into turning your existing professional network into potential business opportunities

Video is powerful. Natasha explains how to use it even if you are shy about doing it.

Just posting content leads nowhere. You have to engage in conversations, make thoughtful comments and have a reason to DM someone.

BEST MOMENTS

1.50 "Most people treat LinkedIn growth as a numbers game: more posts, more views, more followers. But, what if you don't need more strangers in your network."

3.17 “Genuine relationships that lead to real revenue, that's growth. Not a bunch of likes.”

23.26 “Find a genuine reason to actually open a conversation with someone…cold outreach doesn’t work anymore.”

37.03 "Think about your audience, and do they need to hear from you seven days a week?"

49.10 "If you're not feeling inspired that day, then don't post... posting for posting's sake is going to lead to frustration and burnout."

1.04.03 "It's about building relationships. Little things open so many doors."

If you enjoyed the show, please do me a favour - Hit that subscribe button and send me your growth challenges at https://masteringtechgrowth.com . I really want to know what you're working on and what keeps you up at night.

ABOUT THE GUEST

https://www.linkedin.com/in/ndwalstra

https://nearpointstrategies.com

Newsletter : https://nearpoint-strategies.kit.com/subscribe

ABOUT THE HOST

Meet Mike, a seasoned tech entrepreneur and visionary with over two and a half decades of invaluable experience in founding and scaling successful tech start-ups. Mike brings a wealth of firsthand knowledge, and a deep understanding of the challenges faced by entrepreneurs and tech professionals.

As a host, Mike is dedicated to sharing actionable insights, strategies, and stories gathered from conversations with industry leaders, innovators, and experts. With a remarkable ability to distil practical wisdom from guests, Mike curates engaging discussions that resonate with both aspiring entrepreneurs and seasoned professionals.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/