Mike speaks to Peter Kaliuzhny, the founder of GetSales.io, who is an expert on B2B sales. He has closed numerous six figure deals with Fortune 100 companies. Peter leverages LinkedIn and can turn any profile into a lead generation machine, which is free to use.
Peter explains how to optimise your LinkedIn profile, create break-through first connection messages and generate inbound profile links. He shares how to understand your customers and use that knowledge to generate massive leads and sales.
KEY TAKEAWAYS
- Greatly boost your earning potential by creating LinkedIn content that showcases your expertise.
- LinkedIn is a powerful lead generation and sales tool, not just a place to find a job.
- Tech growth is about leveraging technology to get better results and generate sales.
- LinkedIn marketing is free.
- Optimise your LinkedIn profile to gain 30% more views and 3x more engagement.
- An effective profile reflects your values, your goals and outlines how you can help.
- LinkedIn marketing is not about spammy DMs that will get you blocked. Make true connections and turn those relationships into sales.
- Peter doesn’t use LinkedIn SEO – he explains why.
- Actively drive inbound links to your profile. Peter explains how.
- Consistently create high-quality content that solves your customer´s pain.
- Be careful when using automation with LinkedIn. Peter shares how to do it properly.
- Start slowly and use the same IP.
- You have seconds to make a positive first impression. Peter shares how to compose your first message.
- AI can be helpful when creating your initial messages.
- Humour triggers emotions which helps build a connection.
- Personalise your message and make it truly relevant to your prospect.
- Ask people you already know well who they think might be interested in your service.
- Regularly review and re-balance your network.
BEST MOMENTS
1:00 "Master the art of safe and effective LinkedIn outreach."
8:50 "Test, see how the conversation goes…. Don't just pitch something right away, explore it instead."
14:37 "Really connect … if you want to sell, you never sell. You have to think about how you can help them resolve their problem."
15.05 “Optimise your profile, fine tune it so that it is aligned with your goals.”
27.02 “Post really good content, consistently. content that helps them to solve that pain.”
31.46 “You have to identify those leads and understand what you really want …once you do that, you can go for automation.”
48.01 “Never send a wall of text.”
59.29 “Don't ask for a call.”
1.11.03 “Create content related to your job, to your expertise, it is super cool.. you increase the value of yourself….”
1.11.18 “They will be paying you more later on, if you show your expertise.”
ABOUT THE GUEST
https://www.linkedin.com/in/kaliuzhnypeter
ABOUT THE HOST
Meet Mike, a seasoned tech entrepreneur and visionary with over two and a half decades of invaluable experience in founding and scaling successful tech start-ups. Mike brings a wealth of firsthand knowledge, and a deep understanding of the challenges faced by entrepreneurs and tech professionals.<
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