Staying Visible in the World of AI Search and Invisible Clicks with Quentin de Quelen

Today, Mike is joined by Quentin de Quelen the CEO and cofounder of Meilisearch, one of the fastest growing open-source search engines, which can easily be integrated into websites and applications. Quentin helps companies create fast, customisable, typo-proof search experiences.  

Today, for research, 46% of Gen Z prefer Instagram and TikTok. YouTube is now the go-to for tutorials and reviews, while ChatGPT, Perplexity, Voice Assistant, etc. are also popular. In an environment like that, you have to ask yourself, "How are people going to find me and find what they need from me?" This episode has the answers.

KEY TAKEAWAYS

• How people search and the evolution of the tools they use changes monthly.
• Most of the time, you can still impact how you appear in the various search interfaces.
• Consumers are increasingly in discovery mode; they are no longer simply looking for one specific thing. E.g. They are less likely to type in a specific trainer; they want to know what is available and choose from there.
• Meilisearch is very good at ascertaining the intent of the search and delivering results based on that.
• The structure of our website data will change to facilitate LLMs, Quentin explains why MCPs are likely to play a role.
• Having very intentional pages on your website helps to better control what content ChatGPT etc uses to answer users’ questions.
• There is very little difference between how you target voice searches and LLM searches, but the response needs to differ.
• To glean invaluable information about your customers, analyse all of your user queries and their search intent. Meilisearch is particularly good for this.
• Use your query results to create better adaptive content.
• Keep your data clean to make it easier to search.
• To build user trust, be transparent and provide sources.
• Schema still helps to organize data.
• Consider using LLM.txt.
• In the LLM age, c**p site content is even more damaging.
• Use as many formats as possible for your content, including video.

BEST MOMENTS

3:42 "Search, today, is moving quite fast…now it´s changing every month." 

6:48 "Whatever the medium, there is always transcription to a final search that will be made." 

14:07 "You don´t want to let ChatGPT call your website, find whatever results and showcase it all to users." 

21:44 "One intent, one page…works best."

28.33 “Know when not to answer.”

44.11 “People can choose whatever model they prefer …it’s easier to be trusted.”

50.13 “Think about what your user expects and manage your data to look like what your user expects.”

57.01 “Split your pages into relevant segments.”

1.07.25 “Write content that is mindful, content people want to read.”

ABOUT THE GUEST

https://www.meilisearch.com

ABOUT THE HOST

Meet Mike, a seasoned tech entrepreneur and visionary with over two and a half decades of invaluable experience in founding and scaling successful tech start-ups. Mike brings a wealth of firsthand knowledge, and a deep understanding of the challenges faced by entrepreneurs and tech professionals.

As a host, Mike is dedicated to sharing actionable insights, strategies, and stories gathered from conversations with industry leaders, innovators, and experts. With a remarkable ability to distil practical wis