For today’s episode, Mike is joined by Matthew Stafford, managing partner of Build Grow Scale, who has helped hundreds of e-commerce stores hit eight figures, including brands like Organifi and Pink Lily. They unpack taking e-commerce businesses from traffic-burning money pits to revenue-generating machines.
Matthew shares data-driven strategies, smart conversion optimisation techniques, and a customer-centric approach that has taken numerous businesses from zero to six figures without additional ad spend.
KEY TAKEAWAYS
Traffic without conversion is a money pit.
Data-driven decisions are always effective.
Collect, collate, and present your data in a usable format that most people can quickly interpret.
Customer search data reveals hidden product opportunities worth $100,000s.
Simplify your website. Simplification scales.
Build a website for the consumer, not you.
A granny or 5-year-old should be able to buy from you.
Know how often people come back and buy.
Use Mathew's unique follow up approach for cart abandonment.
Overselling in the cart hurts conversions.
Use heat maps, recordings and A/B testing to reveal weak spots. Once fixed, they translate into $millions of extra sales.
Each demographic browses differently.
Personalisation, when not done in a creepy way, boosts conversions.
Don't overwhelm customers with too many choices e.g. 15 colours.
Speed up your website.
Video sells.
Treat customers like humans, not sales targets.
Outstanding customer service is key to repeat business.
BEST MOMENTS
00.38 "Traffic without conversions is essentially a money pit."
2.13.18 "If your tech stack is not organized in a way that is usable … it´s garbage in, garbage out."
11.34.54 “The number two searched item was unicorn, spelled wrong. They didn't have a unicorn for a stuffed animal, so they built one… On Amazon Prime Day, it did $498,000.”
25.02.06 “Have a website that’s really good at communicating with your customers. It's having a conversation when you're not around.”
39.36.07 “If you're not capturing at least 25% of your revenue from email … something's broken.”
1.06.23 “ Add the phone number or an email, you'll increase conversions, it´s trust.”
1.09.38 "The more complex you make the task, the less of them (customers) will do it again."
1.12.47 "Stop trying to beat them over the head to make more sales. Just treat them like a human, like you would want to be treated."
If you enjoyed the show, please do me a favour - Hit that subscribe button and send me your growth challenges at https://masteringtechgrowth.com . I really want to know what you're working on and what keeps you up at night.
ABOUT THE GUEST
https://buildgrowscale.com/
https://www.amazon.co.uk/Pre-Suasion-Revolutionary-Way-Influence-Persuade/dp/1847941435
ABOUT THE HOST
Meet Mike, a seasoned tech entrepreneur and visionary with over two and a half decades of invaluable experience in founding and scaling successful tech start-ups. Mike brings a wealth of firsthand knowledge, and a deep understanding of the challenges faced by entrepreneurs and tech professionals.
As a host, Mike is dedicated to sharing actionable insights, strategies, and stories gathered from conversations with industry leaders, innovators, and experts. With a remarkable ability to distil practical wisdom from guests, Mike curates engaging discussions that resonate with both aspiring entrepreneurs and seasoned professionals.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/