No quarto episódio do Podcast XYZ, os convidados André Britto, CMO da Bauducco, e Guilherme Martins, VP de Marketing e Inovação da Diageo no Brasil, discutem um dilema que atravessa marcas históricas: como preservar a essência sem perder relevância em uma cultura guiada pela velocidade do feed. Em um mercado onde mais de 84% da genZ consome conteúdo de influenciadores diariamente (InstitutoZ + YOUPIX, 2025), entender o limite entre consistência e reinvenção virou ponto central das grandes estratégias de marketing. A moderação é Luiz Menezes, fundador da Trope. Acompanhe.
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