¿Por qué no hacer las cosas de una manera diferente? ¿Why not? Es es la pregunta que dio origen a NotCo. En este episodio conversamos con Renzo Gini, Head of Marketing, sobre la Inteligencia Artificial, un elemento que está en el ADN de la marca y atraviesa todos los procesos y parejas de la empresa. ¿Qué significa eso para marketing y cómo se ve reflejado en las campañas que lleva a cabo la marca para sus consumidores?
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