In this episode of Mind Over Money, Jessen James dives deep into the art of sales and persuasion, emphasising the power of emotion in making an impact—whether in business, fundraising, or personal development. He shares real-life stories, including an emotional moment at a charity event with Simon Cowell, to demonstrate how tapping into human emotions can drive action. From selling products to inspiring donations, Jessen reveals why logic alone won’t cut it and how understanding your audience is the key to success.
Key Takeaways
Emotion is the driving force behind every decision people make, whether they’re buying a product, signing up for a service, or donating to a cause. Jessen emphasises that logic alone won’t convince people to take action—what truly moves them is how they feel in the moment. Understanding your audience is far more important than knowing your product inside and out. The key to successful sales, persuasion, and influence is learning about your prospects—their pain points, their desires, and what keeps them awake at night.
Podcast Highlights
Jessen shares a deeply moving story from Simon Cowell’s charity ball, where a mother spoke about losing her child to a terminal illness. Her raw emotion brought the entire room to tears, including Simon Cowell himself. That moment, filled with genuine feeling, led to a massive surge in donations—demonstrating the undeniable power of emotional connection in driving action.
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About the host:
Jessen James
Jessen has spoken to and trained thousands of entrepreneurs all over the world and has been featured on Channel 5's Rich House Poor House.
Having built, bought, and sold multiple businesses himself, Jessen has had some amazing wins and some rather spectacular fails too! He now dedicates his time to serving others to better their lives and businesses by sharing his learnings. Get in touch today.
CONTACT DETAILS
Website: https://www.jessenjames.com/
LinkedIn-https://uk.linkedin.com/in/jessen-james-%F0%9F%91%88%F0%9F%8F%BD-31380968
Twitter: https://twitter.com/jessenjames7
EMAIL: success@jessenjames.com
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