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March 30, 2025 18 mins

In this episode, we dive deep into the key sales metrics that can make or break your success, from conversion rates and cost per acquisition to revenue per call and offer rates. We also tackle the importance of follow-ups—how to do them effectively without feeling pushy and how to keep your self-worth intact while closing more deals. 

Key Takeaways: 
Tracking the right sales metrics is crucial to optimising performance and profitability. Follow-ups are essential, but they should be approached as reminders rather than desperate chasing. Prospect qualification plays a big role in sales success, as offering your product to the right people increases efficiency and improves close rates. Show-up rates also have a significant impact on sales, and if too many leads are missing scheduled calls, it’s a sign that your system needs fixing. 

Podcast Highlights: 
This episode breaks down how to determine if your sales efforts are actually making you money and explains the essential KPIs every salesperson and business owner should track. We discuss why not every lead deserves an offer and how refining your targeting can improve results. You'll also learn how to follow up without sounding pushy and turn ghosted leads into paying clients. Lastly, we share pro sales tips on increasing show-up rates, improving conversions, and closing bigger deals. 

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About the host:  

Jessen James  

Jessen has spoken to and trained thousands of entrepreneurs all over the world and has been featured on Channel 5's Rich House Poor House.  

Having built, bought, and sold multiple businesses himself, Jessen has had some amazing wins and some rather spectacular fails too! He now dedicates his time to serving others to better their lives and businesses by sharing his learnings. Get in touch today.  

   

CONTACT DETAILS  

Website: https://www.jessenjames.com/  

LinkedIn-https://uk.linkedin.com/in/jessen-james-%F0%9F%91%88%F0%9F%8F%BD-31380968  

Twitter: https://twitter.com/jessenjames7  

EMAIL: success@jessenjames.com  

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