In this episode, we explore the true nature of persuasion and how it's rooted far more in emotion than logic. Whether you're trying to close a sale, secure a promotion, influence your team, or even convince your kids to go to bed, persuasion plays a role in nearly every part of life. By understanding how you are persuaded—often without realising it—you can start to master the art of influencing others in a more powerful, authentic way.
Key Takeaways:
Persuasion is driven by emotion, not logic. People act based on how they want to feel or what feelings they want to avoid. Whether it's a business deal or a personal request, the more you can tap into the emotional state of the other person, the more persuasive you’ll be. Understanding how emotion drives decision-making gives you a significant edge in both sales and everyday communication.
Podcast Highlights:
Jessen breaks down how our emotional wiring shapes nearly all our decisions, from staying in unhappy relationships to buying products we didn’t plan to. He uses real-life examples—like charity adverts, restaurant upsells with kids, and even unpleasant jobs—to demonstrate how our actions are deeply rooted in emotional outcomes. You'll hear powerful insights into why people really say "yes," and how to ethically tap into that same psychology to persuade, influence, and sell more effectively.
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About the host:
Jessen James
Jessen has spoken to and trained thousands of entrepreneurs all over the world and has been featured on Channel 5's Rich House Poor House.
Having built, bought, and sold multiple businesses himself, Jessen has had some amazing wins and some rather spectacular fails too! He now dedicates his time to serving others to better their lives and businesses by sharing his learnings. Get in touch today.
CONTACT DETAILS
Website: https://www.jessenjames.com/
LinkedIn-https://uk.linkedin.com/in/jessen-james-%F0%9F%91%88%F0%9F%8F%BD-31380968
Twitter: https://twitter.com/jessenjames7
EMAIL: success@jessenjames.com
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