What if your grocery run could help pay for your next flight?
Singaporeans are getting smarter with every swipe — stacking CDC vouchers, KrisFlyer miles, and loyalty points to stretch every dollar.
Enter the yuu Rewards Club — now linked to over 1,000 brands including 7-Eleven, Cold Storage, Giant, and Gojek.
With cost-of-living pressure still high, intentional spending is going mainstream.
Michelle Martin breaks down the rise of coalition loyalty and the psychology of everyday value.
Hosted by Michelle Martin with guest Chen Peng, CEO of yuu Rewards Club.
See omnystudio.com/listener for privacy information.
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