Every year, when the temperature doesn’t drop in Singapore, thousands of Singaporeans head overseas to find places where it does. From Japan to Europe, winter escapes have become a national pastime, and one local brand has been helping travellers gear up for nearly two decades.
The Breakfast Show invites Dinah Poh, General Manager of Winter Time, to talk about why Singaporeans love their cold-weather holidays, how travel habits are changing, and what goes into keeping a retail business relevant in a warming world.
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