Saturday Mornings: From Paya Lebar to Hanoi: How a Singapore SME Is Riding Vietnam’s Creative Wave

🎥 “Saturday Mornings Show” host Glenn van Zutphen and co-host Neil Humphreys talk with  Andrew Psarianos, Founder, Picture Perfect Productions, about expanding a Singapore-based video production business into Vietnam—one of Asia’s fastest-growing creative markets. With a new office in Hanoi, Andrew shares why Vietnam is much more than a low-cost manufacturing hub, but a rising force in content, culture, and commerce.  We explore Vietnam’s “Era of Rising,” driven by economic momentum, bamboo diplomacy (Vietnam’s flexible, multi-directional foreign policy), and a Gen Z-led surge in cultural pride. Andrew explains how Singaporean SMEs are leveraging government-backed initiatives to enter the market, and why understanding local regulations, consumer behavior, and regional nuances—especially between Hanoi and Ho Chi Minh City—is key to success. From music video clips to vertical storytelling, Vietnam’s appetite for content is booming. With production costs up to 40% lower than Singapore and a digitally savvy middle class projected to reach 95 million by 2030, the opportunities are vast—but not without challenges. Learn more at pictureperfectproductions.asia.

 

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