In this episode, David talks about customer needs. He explains why organizations that do not address the needs of their customers are missing a trick and damaging their business before share seven key customer needs and easy-to-implement strategies you can use to make sure that you are meeting them and having a positive impact.
He also provides you with a simple way to identify whether you are currently meeting your customer needs.
KEY TAKEAWAYS
- You need to understand what your customers need and measure whether you are giving them that and having a positive impact on their lives.
- When things don´t be afraid to tell the customer what has happened and say sorry.
- People are more likely to trust, recommend and become repeat customers of a company that meets their needs.
- Customers like to have the freedom to choose, so give them options.
- Demonstrate that you understand their needs, show empathy, and build rapport.
- Regularly look at your customer journey, act as a shopper and identify where you are failing, then address those issues.
BEST MOMENTS
‘When you buy something, generally speaking, you are buying the benefit, you're buying the result that that product or service gives you.’
‘People more than ever are looking for human connection.’
‘Show respect…. do what you said you were going to do.’
ABOUT THE SHOW
People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan, and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.
ABOUT THE HOST
David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started, and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service, and really make a difference.
ARTWORK CREDIT
Penny Roberts - https://www.instagram.com/penpennypencils_/
CONTACT METHODS
LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/
Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose
Instagram - https://www.instagram.com/davidcroberts_/
Clubhouse - https://www.clubhouse.com/@davidcroberts?utm_medium=ch_profile&utm_campaign=MBv1ubya1-oOBXc_uQKFHw-46334
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