PR/etty Average

This week on PR/etty Average, we’re joined by our Social Media & Content Executive, Teagan, for her podcast debut. Soph kicks things off with a classic round of blind Q&As—because what better way to welcome a new co-worker than with a little friendly interrogation? We also dive into our favourite cultural shift right now: the "internet girl to pop star" pipeline - think Addison Rae, Sabrina Carpenter, Olivi...

In this episode of PR/etty Average, Lucinda Bayly is joined by Gemma Acton, one of Australia's most respected media and finance voices, for a wide-ranging and insightful conversation on the ever-changing landscape of journalism — and how PR professionals can meaningfully adapt. With a career spanning global finance, broadcast journalism, and newsroom leadership at Seven Network, Gemma shares her perspective on the...

In this episode of PR/etty Average, Lucinda and Lulu kick things off with their new (and deeply intellectual) segment “Riddle Me This”, where they unpack the big questions in life. Like… are frogs gay? Are toads homophobic? The science is inconclusive but the vibes are strong. They then shift gears into some fresh case studies and marketing deep dives. Lucinda dissects the clever chaos of Hailey Bieber’s Vo...

The PR/etty Average girls are back on the mics for another episode of absolute chaos. Lucinda and Lulu catch up on all the office goss (you know, the usual), and Lulu goes full meltdown mode over her group assignment dramas – no surprises there. Then, after a bit of Aussie Fashion Week backlash chat, the girls decide to pretend they’re red carpet interviewers… except instead of talking to actual celebs, they just...

Entrepreneur, tech trailblazer, and unapologetic rule-breaker, Taryn Williams, jumps on the mic with Courtney Frank to unpack the highs, lows, and hard-won lessons of building bold, purpose-driven businesses. From navigating burnout to disrupting outdated systems in modelling and influencer marketing, Taryn gets real about what it takes to scale ideas, stay ahead of the curve, and back yourself — even when the playbook doesn&...

Home care brand founder and content creator, Leah O’Connor, joins Lucinda Bayly for a refreshingly honest conversation about what happens when you stop trying to perfect your brand image, and start putting an authentic face to it. As the founder of Domenica Formulations, Leah built a loyal customer base and fast-growing business off the back of consistent, unfiltered content on TikTok, all while raising two kid...

PR leader and founder of MHPR, Meg Hutchinson, joins Lucinda Bayly for a candid conversation about what it really takes to build brands and a business with lasting impact. With over 14 years’ experience, Meg has worked with some of the world’s most recognisable brands before launching her own agency. In this episode, Meg reflects on the evolution of PR, from the early print days through to digital, infl...

Edwina and Lulu sit down to share their unfiltered takes on this year’s April Fools’ campaigns — the good, the bad, and the ones that should’ve stayed in drafts. From brand stunts that actually landed to ones that sparked full-blown internet chaos, we've ranked them all. They also dive into the latest online controversies causing comment section meltdowns, and round things off with a petty (...

The PR/etty Average hosts are back, baby! Lucinda and Lulu are finally reunited in the studio, and if you think they won’t yap your ears off about all things PR, you’d be PRretty wrong.

This episode serves up some major wins, some PR disasters, and, fair warning, way too much food talk (our apologies if you get hungry because McDonald's and Grill’d are both on the menu). The girls also couldn’t resist w...

Our BD Coordinator Lulu is back with a bang from her study abroad in the U.S.! Edwina sat down with Lulu to do a little Q and A on her time at The University of South Carolina - dishing all the dirt and discussing some jarring cultural differences. It was also BPR's third birthday (woohoo). Lulu got no break in this episode, with a second quiz session on all things BPR history and more.

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Communications consultant and writer, Gen Phelan, never intended to become one of Australia’s most in-demand young lifestyle publicists, but that is exactly what happened in her career. From by-lines in VOGUE, to constantly being the youngest person in the room, Gen shares her career progression with BPR Founder, Lucinda Bayly on this latest episode. They discuss the importance of adaptability, the evolving media landscape, a...

Are you the next podcasting sensation just waiting for your big chance? Well, your big chance is HERE. Clearshot Digital are giving away a fully produced, fully marketed podcast in collaboration with the legends at Bayly PR! Listen in to this episode we recorded with the BPR girls about what we’re looking for in the competition winner/s, and how to enter. Please also visit our website for more information about our giveaway a...

The Super Bowl isn’t just a game—it’s the ultimate PR and marketing showdown. Courts and Dwins break down the multi-million dollar marketing strategies, the controversial ads that left their mark, and all the viral moments in between. Oh, and our biggest PR/ediction yet—we absolutely called SZA’s surprise performance. If you don’t believe us, you will just have to listen to this week's episode!

S...

In this episode, we chat with the incredible Jacqui Toumbas, about her evolution from running one of Brissy’s first viral venues, to now thriving as a content creator. She opens up about finding confidence on social media, and using food as a platform for storytelling. Plus, she shares lessons from her 30s, insights on PR in hospitality, and the life-changing wisdom from her Yiayia’s kitchen. 

Check out Jacqui&...

Get ready to dive deep into the ever-evolving world of influencer marketing with Genevieve Day, founder of Sydney-based agency Day MGMT, Next of Kin Management, and a Forbes 30 Under 30 honouree. In this episode, we explore the highs, lows, and unfiltered truths of working in a seemingly unregulated industry, plus Genevieve’s take on what makes (or breaks) an influencer today. We also chat about balancing business leadership ...

In this episode, we sit down with BPR’s very own PR Executive, Edwina, to unpack her journey from fresh-faced university intern to full-fledged publicist in the high-stakes world of lifestyle PR. From writing press releases to bring pressed for time, Dwins shares her inside scoop on landing that elusive first gig, standing out during intern days, and climbing the ladder in an agency where every client is a big deal. If you’re dream...

From Charli XCX’s Brat era to that Royal photo misdemeanour, 2024 was yet another masterclass in PR brilliance and blunders. Sit down with BPR’s Courtney & Lucinda to discuss the stories that dominated this year, including Victoria’s Secret’s bold attempt to revitalise its iconic brand, Travis Kelce and Tay Tay’s viral romance (or faux-mance...), and how some of Australia’s most iconic brands found themselves in some serious ho...

Lucinda & Edwina sit down for a chat about what is going on in world BPR, before breaking down a recent VOGUE x Archival study on ‘how Gen Z broke the marketing funnel’… or did they? Lucinda picks Edwina’s brains on how she makes purchasing decisions, who is influencing those decisions and most of all… why traditional marketers still seem to have an issue with paying creators what they deserve. 
Here’s a link to the VOGUE ar...

HMUA and all round wellness queen, Ginelle Dale, joins Lucinda to chat about getting her start in the industry, the importance of authenticity on social media and dishes the tea on working with celebrities. Spoiler alert — Tom Hanks is apparently as nice as he appears. 

Ginelle’s reccos — 

• O Cosmedics Tinted Mineral Sunscreen — https://www.ocosmedics.com/mineral-pro-spf.html
• Epicutus Lipid Serum — https://epicutis.com/products...