#009 The Art of Interior Design for Property Investment with Fabienne Miler

In today's episode, Emma welcomes the talented interior designer Fabienne Miler, who shares her journey from a project manager with a background in chemistry to a successful designer in the property market. Fabienne discusses her unconventional design choices, such as painting ceilings, that initially faced scepticism from investors but ultimately led to remarkable success. She also delves into the importance of creating harmonious spaces that resonate with target markets, the impact of design on property value, and the significance of professional photography in showcasing properties. 

KEY TAKEAWAYS

• Embracing unconventional design elements, such as painting ceilings in bold colours, can initially face resistance but may lead to significant success in attracting clients and increasing bookings.

• While many property investors aim for a timeless look, it's essential to create designs that resonate with the target market and stand out, especially in competitive markets like Airbnb.

• Achieving harmony in a property involves ensuring that all design elements—furniture, colours, and decor—are linked and cohesive, which contributes to an overall appealing atmosphere.

• Investing in a professional photographer is crucial for showcasing properties effectively. High-quality images can significantly impact potential guests' perceptions and booking decisions.

• Educating property investors about the financial benefits of good design can help them understand its value. Additionally, fostering a mindset that prioritises the needs of the target market over personal preferences is vital for successful property investment.

BEST MOMENTS

"Often it starts with the decorator, actually, who not always deals with different types of design."

"It's this fine line between trying to do something which is bold, but also still carries on in terms of style and appeal."

"Timelessness should not be something that people go for because you've got to stand out."

"The key ingredients in creating a space that attracts is the harmony, is how you bring everything together."

"If you take your phone and you're doing photos, just know that you're not going to do justice to the space." 

HOST BIO

Emma Howitt is a seasoned property coach, mindset expert, and entrepreneur with many years of experience in transforming lives through property investing. From building and selling a thriving Rent-to-Rent Service Accommodation business to acquiring a £1 Purchase Lease Option and converting it into a 16-studio apartment hotel, Emma has consistently demonstrated her ability to turn opportunities into success.

With a background in sales and marketing for global brands like L’Oréal and Red Earth, Emma brings a unique blend of strategic thinking and real-world experience to the property world. She is passionate about helping professionals break free from limiting beliefs, overcome fear, and take bold action to achieve financial freedom.

Through her empowering and practical approach, Emma has coached countless individuals to redefine their futures. Her expertise, authenticity, and proven results make her the go-to authority for transforming mindsets and unlocking property success.

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