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How she founded India's Largest Cashback App. Ft.Swati Bhargava

February 27, 2024 β€’ 25 mins

β€œπ‘Ύπ’‰π’Šπ’π’† π’‘π’Šπ’•π’„π’‰π’Šπ’π’ˆ 𝒕𝒐 𝑴𝒓. 𝑹𝒂𝒕𝒂𝒏 𝑻𝒂𝒕𝒂, 𝑰 π’‚π’”π’Œπ’†π’… π’‰π’Šπ’Ž π’˜π’‰π’‚π’• 𝒉𝒆 π’•π’‰π’Šπ’π’Œπ’” 𝒂𝒃𝒐𝒖𝒕 𝒐𝒖𝒓 π’ƒπ’–π’”π’Šπ’π’†π’”π’”. 𝑯𝒆 π’”π’‚π’Šπ’… 𝒕𝒉𝒂𝒕 π’Šπ’ 𝒂 π’„π’π’–π’π’•π’“π’š 𝒕𝒉𝒂𝒕 𝒍𝒐𝒗𝒆𝒔 𝒕𝒐 𝒔𝒂𝒗𝒆, π’šπ’π’– 𝒂𝒓𝒆 π’ˆπ’Šπ’—π’Šπ’π’ˆ 𝒇𝒓𝒆𝒆 π’Žπ’π’π’†π’š. 𝑨 π’‡π’†π’˜ π’…π’‚π’šπ’” 𝒍𝒂𝒕𝒆𝒓 𝑰 π’ˆπ’π’• 𝒂 𝒑𝒉𝒐𝒏𝒆 𝒄𝒂𝒍𝒍 π’‡π’“π’π’Ž 𝑴𝒓. 𝑹𝒂𝒕𝒂𝒏 𝑻𝒂𝒕𝒂'𝒔 π’•π’†π’‚π’Ž, π’”π’‚π’šπ’Šπ’π’ˆ 𝒕𝒉𝒂𝒕 𝒉𝒆 π’˜π’‚π’” π’—π’†π’“π’š π’Šπ’Žπ’‘π’“π’†π’”π’”π’†π’… π’˜π’Šπ’•π’‰ π’šπ’π’–π’“ π’‘π’“π’†π’”π’†π’π’•π’‚π’•π’Šπ’π’ 𝒂𝒏𝒅 π’˜π’π’–π’π’… π’π’Šπ’Œπ’† 𝒕𝒐 π’Šπ’π’—π’†π’”π’• π’Šπ’ 𝒐𝒖𝒓 π’ƒπ’–π’”π’Šπ’π’†π’”π’”, 𝑰 π’˜π’‚π’” π’π’—π’†π’“π’‹π’π’šπ’†π’….” 

Meet Swati Bhargava, co-founder of CashKaro.com, India’s leading coupon and cashback app, and EarnKaro, an affiliate marketing platform. Today, CashKaro has over 18M downloads, is the only VC-backed Cashback site, and has raised $15 million in Series A funding led by Kalaari Capital & Series B funding led by Korea Investment Partners. It drives more than $500 million in sales annually.Β 

β€œπ‘°π’ 𝒄𝒍𝒂𝒔𝒔 10, 𝑰 𝒕𝒐𝒑𝒑𝒆𝒅 π’Šπ’ 𝒕𝒉𝒆 𝒔𝒕𝒂𝒕𝒆 𝒐𝒇 π‘―π’‚π’“π’šπ’‚π’π’‚, 𝑰 π’‚π’‘π’‘π’π’Šπ’†π’… 𝒇𝒐𝒓 𝒂 π’”π’„π’‰π’π’π’‚π’“π’”π’‰π’Šπ’‘ 𝒕𝒐 π’”π’•π’–π’…π’š π’Šπ’ π‘Ίπ’Šπ’π’ˆπ’‚π’‘π’π’“π’†, 𝒂𝒏𝒅 𝑰 π’˜π’‚π’” 𝒐𝒏𝒆 𝒐𝒇 𝒕𝒉𝒆 25 𝒔𝒕𝒖𝒅𝒆𝒏𝒕𝒔 π’‡π’“π’π’Ž π‘°π’π’…π’Šπ’‚ π’˜π’‰π’ π’ˆπ’π’• 𝒔𝒆𝒍𝒆𝒄𝒕𝒆𝒅”. Born and raised in a small town, Ambala, she got the opportunity to study in Singapore and later at The London School of Economics and Political Science (LSE), and worked at Goldman Sachs for five years.Β 

In our conversation with Swati, we dived deeper into her journey of transitioning from a high-paying job in the UK to building a business in India. She started a UK-based Cashback business - β€˜Pouring Pounds Ltd ' along with her husband & co-founder, Rohan Bhargava. They expanded it and ventured into the Indian market.Β 

β€œπ‘¨ π’‡π’†π’˜ 𝒐𝒇 π’Žπ’š π’‡π’“π’Šπ’†π’π’…π’” π’„π’‚π’Žπ’† π’Šπ’ π’‡π’Šπ’“π’”π’• 𝒂𝒏𝒅 π’”π’‚π’Šπ’… π’˜π’† π’˜π’Šπ’π’ 𝒑𝒖𝒕 π’Žπ’π’π’†π’š. 𝑰 π’π’Šπ’•π’†π’“π’‚π’π’π’š π’˜π’†π’π’• π’‡π’“π’π’Ž 0 𝒕𝒐 $750,000 π’Šπ’ 𝒋𝒖𝒔𝒕 48 𝒉𝒐𝒖𝒓𝒔”. Swati spoke about how they raised money with the help of their peers in 2014.Β 

β€œπ‘»π’π’…π’‚π’š π’Žπ’‚π’π’š 𝒑𝒆𝒐𝒑𝒍𝒆 𝒂𝒓𝒆 π’†π’‚π’“π’π’Šπ’π’ˆ π’π’‚π’Œπ’‰π’” π’–π’”π’Šπ’π’ˆ π‘¬π’‚π’“π’π’Œπ’‚π’“π’, π’•π’‰π’†π’š 𝒉𝒂𝒗𝒆 π’ƒπ’π’–π’ˆπ’‰π’• 𝒂 𝒉𝒐𝒖𝒔𝒆, 𝒂𝒏𝒅 𝒄𝒂𝒓𝒔 π’‡π’“π’π’Ž 𝒕𝒉𝒆 π’Šπ’π’„π’π’Žπ’† π’•π’‰π’†π’š π’ˆπ’†π’π’†π’“π’‚π’•π’†π’…β€. Swati explained how people are using Earnkaro to generate an extra income which is turning out to be more than their salaries.Β 

Watch our full conversation with Swati, where she shared more of such stories, lessons, and experiences from her journey of building two successful startups.Β  Β  Β  Β  Β  Β  Β  Β  Β  Β Youtube Video- https://youtu.be/AqejqppHcl0
#CashKaro #EarnKaro #startupsuccess #entrepreneurlife #businessjourney #financialfreedom #innovationinindia

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