October 1, 2023 • 27 mins
Explore the exciting journey of Dallas-Fort Worth area real estate professional Derek Bradley of The Winning Team Realty as he shares his journey from being a successful agent to becoming an influential broker. This podcast delves into the dynamic world of real estate entrepreneurship, shedding light on the challenges, triumphs, and strategies employed by those that have the leap.
Whether you're a seasoned agent considering the move or a newbie with big dreams, this podcast offers valuable guidance and a behind-the-scenes look at what it takes to make it in the world of real estate brokerage.
"Journey From Agent to Broker" details a journey of transformation and growth in the ever-evolving real estate landscape. Learn from someone who has walked the path and discover the secrets to not just surviving but thriving as a real estate broker.
Subscribe now and get ready to level up your real estate career!
The OLGA System | Organic Lead Generation for Real Estate
Want to Meet OLGA? Schedule a FREE 30-minute demo
https://bookolgademo.as.me/OLGALeadGenDemo
Check out The Winning Team Realty
https://thewinningteamdfw.com/
See omnystudio.com/listener for privacy information.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to real estate leads uncovered the podcast that delves
into the dynamic world of lead generation in the real
estate industry. Hey, I'm your host, Lisa Carter. And I'm
excited to guide you through the challenges, the strategies and
success stories that revolve around one of the most crucial
aspects of real estate generating leads
(00:21):
live from the hottest real estate market in America, Tampa Bay, Florida.
This is the real estate leads podcast with the CEO
and founder of the system, your host, Lisa Carter.
We have a great show for you today. We got
a candid conversation with a dynamic individual out of the DFW,
(00:42):
one of the hottest real estate markets in the Southwest.
And I'm so glad to present to you today, Derek
Bradley Derek's gone from agent to broker and is here
to have a candid conversation with us about how he
got that done.
You and I go way back, way back to the pandemic.
We do and I couldn't think of anybody more exciting
(01:04):
to launch this journey that we're having here spreading the
gospel about organic building, organic movement when it comes to
a sales professional in the real estate industry and so
the journey that you have had,
I want you to just um talk about that because
I'm inspired by you. Um And I know that a
bunch of folks um listening in will be inspired a
(01:27):
about your, your journey. Um So when you and I met,
you were in management at a brokerage doing training, um you,
I identified
you as somebody who knew exactly what they were talking
about and had a unique way of getting others to
listen to you. Um So let's talk about the pandemic
because that must have, that must have upset your whole
(01:47):
world because you're doing face to face training for the organization.
So just talk about how, you know, how long you've
been doing this and then, you know, what was your experience?
You know, how did you get the word out and
train people when you couldn't be near and dear to them?
Speaker 2 (02:02):
Yeah, absolutely. Yeah, we, we at the time that you
and I met, you're exactly right. I was um in
management at a different brokerage and um I was the
uh training uh management uh person and developer uh for
the company. So not only did I conduct training my
(02:24):
own on my own. Um
uh Myself, I also brought in other professionals to do
training as well such as yourself. And so uh yeah,
the pandemic just kind of really shook up the entire
world and especially over there in the world of real
estate when you're talking about the type of business that
(02:45):
it is and having to be,
uh, in constant contact with people.
Speaker 1 (02:50):
Well, look, there's a special, there's a, there's a special
place in heaven for, um, anyone who does training. Um, um,
you know, because, um, you, you probably could identify those, um,
that you're training, which ones are gonna follow through and
which ones, um, are gonna definitely slack off real estate
(03:10):
and real estate, um, training.
Um, look, there's 1.5 million real estate agents in the
country in the, in the United States. Um, and so
tell us a little bit about, you know, in terms
of training, you can you identify like who's gonna follow
through and who's not.
Speaker 2 (03:29):
Well, absolutely. I mean, you know, the thing is, is,
you know, you, you have to show up when, when
it comes to training, you know, as a real tour,
you know, if you're going to stand out or end up,
you know, being the best and accomplishing your, your goals,
you have to show up for training, you have to
continue to work on educating yourself and staying abreast of
(03:51):
what's going on, uh, even in the real estate market
and all of that came through in our training that
we conduct
with the company. And so those agents who were, uh,
consistent in showing up, you know, for training are the
ones that we, you know, most saw, um, been, been
the top producers or at least those who were having
(04:14):
some success in the business.
Speaker 1 (04:15):
So you see a direct correlation between training uh uh
attending trainings and workshops um to um leveling up your business,
you see a direct correlation with that.
Speaker 2 (04:27):
Absolutely. I mean, you, you, you cannot, um you cannot
succeed in this business without knowing this business. And that's,
that was our goal to give them practical training that
they could go out and apply same day?
Speaker 1 (04:44):
Cool, cool. Is there anything like um over training? Do
you find yourself where you're, you know, seeing that, you know,
I've experienced where people, you know, there's learners. Um and
you can, you talk to us a little bit about that, right?
Everybody has a different learning style.
Speaker 2 (05:01):
Yeah, you have, you have that person who um needs
to sit in the classroom um needs to have the
um the visual part of training for sure. Uh I'm
an audio and visual kind of person, learning, learning person.
But uh the thing is um when it comes to
um
(05:22):
being able to come and, and attend training, it's, it's
one thing to be there and it's another thing to
go out and apply it again. Yeah, you can overtrain
if all you're doing is attending training and never going
out and putting it into to action. You're never implementing
anything
then yeah, it, it doesn't do you any good to
just continue to show up just to be showing up
(05:44):
So I think that, uh, the most important thing is
to walk away from it and identify what can I
apply today, you know, to help me, you know, uh,
move a little bit further down the road towards my goals.
Speaker 1 (05:55):
Well, well, listen, we're, we're sitting, we're talking today to, uh,
Derek Bradley from the winning team,
um, realty group and he's a, a learner. He's a sharer.
He support, he's offers support and guidance as a broker
um to his team. Um and to others in, in
the uh Dallas Fort Worth area. Tell us a little
bit about the environment right now in the Dallas Fort
(06:18):
Worth area. Um When it comes to, uh you know,
challenges that real estate agents and brokers are having,
uh what's the biggest challenge in the DFW area today
for a real estate professional.
Speaker 2 (06:29):
Uh The challenge right now is, you know, and I'll
give it to you from two different perspectives in what
we deal with in the real estate. And you got
your buyers and you have your sellers from a buyer perspective.
You know, the challenge to the realtor is to be
able to um
demonstrate to the buyer while now it's still a good
time to purchase a home in spite of what's going
(06:51):
on with interest rates and also to be constructive in
how you help a buyer achieve that goal. Because, you know,
there are, there are a number of ways to have
a successful home purchase in this market right now where
the
buyer is not overwhelmed by a house note. And so
(07:12):
from a seller's perspective, the challenge for us as agent
is to go out there and acquire these listings. And
so we have to uh from both sides of that spectrum.
I heard a a speaker say in this day and time,
you need to only run the plays that you know,
are going to be successful. So
we were to put a sports analogy on it, you know,
(07:34):
you only run into plays right now that are going, that,
you know, will, will work because of the way the
market is right now. So in one sense, we have
buyers who are straddling the fence and scared to pull
the trigger. And then in another sense, you have, uh,
not enough inventory, you know, uh, in, in the, in
the boxes of, uh,
(07:55):
uh, of the market. But, yeah, I think those are
the major challenges that we're facing up front.
Speaker 1 (08:00):
I'm glad you, I'm glad you brought up a sports
analogy because I'm, I'm a sports mom. Um, I have
three boys and I've, I've done it all like lacrosse.
You know, my kids were the only brown boys on the,
on the field during lacrosse. Right. It's like,
mhm. Do brown boys play lacrosse? Yes, they do. Um, and,
and anyway, um, we have basketball and football and so
you mentioned, um, you know, the plays on the field and,
(08:23):
and one of the things that, um, I always talk
about with targeting a niche is if you sit on. Uh,
so what did you play? Um, you played, did you
play sports?
Speaker 2 (08:31):
Uh, I play a little basketball and baseball just a
little bit.
Speaker 1 (08:37):
So if you're in the basketball court and you're taking
100 shots, uh, is it better to take the 100
shots from the same position, um, to guarantee that you'll, um,
that you'll score or, or, or should you move around
and take those 100 shots from different positions on the court?
Speaker 2 (08:53):
Definitely from the same position because once you get locked
in on that same position, I mean, it's, it's, uh,
it's a no-brainer at that point when you, you know,
you know, from the release, uh, that is going in,
you know, for the most part, you can just feel
that release
Speaker 1 (09:10):
you. I know you play basketball because you're pretty, you're
pretty tall, you're a pretty tall guy. So the shooting
from the same, same position is the same thing. Um,
that real estate agents, um, should be doing any sales professional, right?
That's a niche. You're standing in one spot, you're taking
100 shots and you're bound, um, to hear the swoosh, right. Um,
so I love that you, you talk about the, the
(09:31):
playing field, but the other part about the playing field
or the court is pretty crowded right now,
right? A lot of agents came in trying to get
that money, trying to get that pandemic money. Um, yeah.
Have you seen, um, a lot of competition with, um,
agents that you and brokers that, you know, that are
(09:53):
originally from the DFW area, born and raised there or
migrated to the DFW area years ago. And now, uh,
where are you seeing the, the agents come from? I'm
here in California. Um,
is a, is a place where they're coming in, droves
to Texas um to start new lives and a lot
of them want to be real estate agents.
Speaker 2 (10:13):
Yeah, there's definitely some of that going on as well as,
you know, just people in general migrating from these areas
to um Texas. You want to elaborate on one of
the statements you just said and that was about, you know,
the market, you know, the court court being a little crowded.
Uh And that is the case, you know, uh when
we started off this conversation, you mentioned the pandemic and,
(10:36):
you know, things kind of got hot uh towards the
end of the pandemic and the market just
loaded. And so in the market, current market that we're
in now we're starting to see. Yeah, the court is
still a little crowded. However, some of some of the
players uh in the court on the court are starting
to experience some fatigue because of the way the market
is right now and the challenges that we're facing. So
(10:57):
we're expecting that, that will continue, that trend will continue
that some uh will continue to fall off, but only
the strong will, you know, survive and continue to thrive
in the market.
Speaker 1 (11:08):
So the fatigue is real, right? And so I uh
I talk to agents across the country on a daily basis.
Um I hear tears and fears and everything in between serious,
straight up. Um So I, you know, and I, I
feel for everybody because I always, for folks outside
of the industry, I always say it's like this, you
(11:28):
have a shoe store, you set up everything, you got
a great location, you put a sign out and you
have no shoes to sell. And that's the equivalent of
what we're experiencing right now with, without any inventory. How
can you be a good sales person if you have,
don't have anything to sell? Um So look, can you
generate your own inventory? Like how does this work?
Speaker 2 (11:52):
Well, yeah, definitely have to have a strategy to generate inventory.
And I think that um one of those deals where
you sit down and look at, ok, what are the
different ways that we can um
market? Um And then also establish your target audience and
then you have to come up with the different avenues
(12:13):
of being able to do that. And I think that's where,
you know, our
um connection came into play for the most part because
the oga system is what helped me and helping me
right now. And that's part of my marketing strategy or
my strategy to generate, you know, inventory is through, you know, the,
(12:33):
the
Speaker 1 (12:35):
the winning team, you and the winning team are everywhere everywhere.
Like your visibility, your branding,
um your colors. I, I mean, it's, it's everywhere. It's
a strong brand um that comes up on a Google
search comes up in the, you know, search for a
real estate agent. DFW you guys, but how do you,
you know, look the system, uh does what it does
(12:55):
but what, what else are you, you know, you guys
are clearly taking the system and really running with it
because um
today you're, you, you know, when we met, you were
a real estate agent um with the independent brokerage and
today you're running your own brokerage. That journey is something
that I hear every day agents trying to acquire. So you, you, you, you,
you looked at yourself, you said I got a business
(13:17):
I need to invest in building my brand and, and then,
you know, kind of walk us through that journey.
It's online and it's online, right?
Speaker 2 (13:25):
Yeah. Yeah, yeah, absolutely. And I'm, well, I have to
say that it kind of started with, you know, the conversation,
the initial conversations that you and I had, uh and,
and actually hire and drink water to uh start to
do the uh run the marketing
um for, um for me, first of all, as an individual,
(13:46):
but it was through that, that, you know, we started
to um have a lot, a lot more visibility out
there in the market. And so, um
with the brokerage becoming a goal that we were shooting
for that, I was shooting for, it just made it
easier to, to, to establish the brand for the winning team.
(14:08):
And we opened up this year. So I went from
managing the different brokers to having my own broker, brokers
and it, and, and drink water. Uh Marketing was very
instrumental in helping us to, you know, have some, some
visibility and get ourselves out there. And, and since then,
you know, as you mentioned, you know, we're, we're showing
(14:30):
up on Google. Uh people are becoming familiar with us
here in our immediate area. So we're just looking to
branch out before and then, you know, uh from there,
the August system came into play, you know,
just to even build on top of that. So, uh yeah, it,
it's just been one of those things for me learning
as a new uh broker owner, learning and allowing uh
(14:54):
my marketing company to do its job and then doing
what I need to do to, to help or, or
whatever it is to make the whole program succeed. Uh
But yeah, that's, that's where we
Speaker 1 (15:06):
are, but you had identified your expertise, right? So when
you and I met,
you know, sure there's a system out there, you know,
I created, it, talks about niche. But, you know, there
was a lot of conversation between you and I about
your expertise in the marketplace. Um And um you, you're
a veteran. So we, we, we, we talk, we, we
(15:26):
want to talk about that. We talked about that as
one of your brand and you and I sat down
and we did this um exercise called uh Byob Build
your own brand. We recently uh did the same thing
with your team,
um which I loved, I love Meet, meet your team.
But what we did with you is we kind of
broke down, right, with your expertise, what's your value in
the market? Um And um you know how you show
(15:50):
up with that expertise. Um and that's something that we
didn't necessarily do just online, right? You are, identify your
expertise and, and you're showing up, tell us a little
bit about, you know, how you show up offline.
What are you involved in? Where are you attaching your brand?
Um We established it online but there's some stuff you're
(16:12):
doing offline that is powerful.
Speaker 2 (16:15):
Yeah.
Well, you know, in a, in a number of ways,
like right now we, um you mentioned um my military
um connection there. Yeah, we, we are um military relocation,
uh professional, we have that certification.
Um And so, uh we are definitely uh capitalizing on
(16:37):
that with as we reach out to, to connect with
uh fellow veterans or veterans in the market to either buy, sell.
And then we also have um a team in the,
at home with diversity um
uh certification so that, you know, we um present ourselves
(16:58):
as um a, a company that is, you know, queued
in on, on uh recognizing the different cultures that we
have uh in this, in this profession, as well as
the different types of cultures out there
for, you know, a client base. And so we're trying
to make sure that we, you know, present ourselves um
(17:20):
in a way that people, you know, feel like we
can identify with them. And we also understand that, you know,
there are different cultural differences out there that we're, you know,
uh we're aware of them and, and we're um willing to,
uh for lack of a better term. We want to
(17:40):
make sure we're able to cater to those differences as
much as possible. Um being sensitive to, you know, uh
11 culture versus the other and not treating all of
them um in the exact same way. Um
and not really recognize and understand that, that, that we
(18:01):
are different in some ways. And so, so we are,
you know, wanting to make sure we show up in
that way and we want the military to be one
of those areas that we really emphasize as far as
one of our niche groups that we work with over
here at the 2018. And so our goal is to
become well trained and
(18:21):
in all aspects of working with veterans. Uh at the
same time, you know, remaining uh uh continue to build
a culture that is diverse over the winning team and
working with those different um cultures out there in the,
in the
Speaker 1 (18:36):
market. Hey, Derek, thank you for your service. By the way,
I wanted to mention that. What branch of military did
you serve
Speaker 2 (18:43):
for 20 plus years? Say it again,
I say I served in the US Army for 20
plus years. Wow.
Speaker 1 (18:51):
Wow. Did you become a real estate agent? Did you
get licensed as an agent? Right after getting out of
the military or do you have a little pit stop
along the way?
Speaker 2 (19:00):
I actually became a realtor towards the end of my
military career. I, I initially actually started out years ago
in the state in the state of Oklahoma early in
my military career. Um But of course, with, uh the
way my career went military wise, I wasn't doing uh
real estate on a consistent basis since then, but I
(19:20):
got my first taste of it back then. But then
towards the end of my
career, I knew that this is what I wanted to do.
So we uh got our license here in the State
of Texas and we, we, we started working it towards
the end of our military career and, and uh so
once uh I retired, it was just an easy transition
into doing uh real state full
Speaker 1 (19:40):
time. You bring up a really good, a good point
about part time. Um So I'm meeting a bunch of
agents that are part time.
How did you make that jump? Because everyone that I
meet this part time says I'm going to eventually become
full time. Once I get my first transaction, second transaction,
get a few transactions under my belt and then I'll
turn this into a full time gig. This is my
(20:02):
plan B. Um How did you make that jump? You know,
what point did you say? All right, I'm in, I'm
in swimmy off. I'm in the water.
Speaker 2 (20:12):
Well, you know, I think it just starts with, you know, setting,
setting the setting the right goals and then, you know,
uh putting the right action steps in place to achieve
those goals because the thing is, is I knew
that this is where I was headed. And so, uh
with me doing it part time, it's like, ok, I
need to make sure I've set myself up, you know,
(20:34):
to have the necessary resources. Real estate is not, you know,
for the light, light and heart and it's a very
expensive hobby if you're not going to go out and
work it. So I made sure I had
resources available to me, monetary, uh so that, you know,
I could, once I transitioned from, you know, uh a
continual paycheck month, uh, every two weeks from the military. Ok. Now,
(21:00):
it's all about me going out and putting in the work,
I made sure that I put back,
you know, the necessary resource to help support, you know,
my uh those obligations that would not go away. Um
And so it was just, you know, I just made
wise decisions to make sure that the transition was a
little easy and, you know, and, and it became plan
(21:21):
a and it had to work. And so, uh I
think it kind of differs for, you know, from one
person to another.
But my journey was that I knew this is the
direction I was going. So I made sure I put
some things in place to kind of help make my
transition a little bit
Speaker 1 (21:36):
easier. It's all about the plan, it's all about the transition.
If you don't have a plan, right? There's no road map,
there's no road map for success and it's easy to
fall off when you don't have a plan, right? Because
you're not accountable to anything that
supposed to happen anyway. Um So, so I love that,
but I know that right now, you know, look people
in the market, they are struggling, they're trying to figure
(21:57):
this gig out. Um They're coming in part time, they're
getting um ex extremely frustrated with the process, but it
definitely what I loved about what what you said is
you knew from the jump that this was gonna be
a marathon, not a sprint. Um And you're killing it
right now. You have a, uh, a nice team here
in DFW.
Um, you're doing your research, what else are you working on?
(22:18):
You know, and, and are you still training, are you still,
you know, um, sharing your knowledge, um with the team and,
and external teams?
Speaker 2 (22:26):
Uh Yeah, funny you would say that I did, um, uh,
uh, I do uh as an, as an independent contractor.
I do train at one of the uh top uh
real estate schools here in uh the state of Texas.
And so, yeah, I am uh continuing my training and
uh training new agents, new, actually new uh and existing
(22:51):
agents um in, in, in the real estate market and
just continue to educate them
and teach them about this business and how to do
this business. Um because, you know, when, when they come
through uh the real estate school, they've been taught, you know,
really the legalities in how to do the business from
a perspective of staying, staying out of court. But uh
(23:12):
learning how to actually work this business. I kind of
put some little tips in here and there as I'm
training them. But yeah, we're definitely continuing to train and
that's what we do. That's our heart.
Well, to train and educate and have these um new
agents uh come into the uh system uh to be successful. So, yeah. Oh, wow,
Speaker 1 (23:30):
that's, that's great. So that, that, you know, always try
always learning yourself, always sharing. Um You mentioned something about
community and communities and um you have shared with me
on several occasions, you've been Googled, Googled and,
and when you've been Googled, um some of those folks
have shared with you why in a Google search, uh
(23:53):
they chose you. So can you share with um you know,
because this goes back to organic, right? This goes back
to making connections um having a plan targeting um folks that,
you know, will like and trust you and then um give,
providing the best service. So just you can share with
us a couple of things about being Googled.
Speaker 2 (24:12):
Mm
Well, yeah, absolutely. Um I've had a few people mention,
you know, a few clients, men, you know, that they
googled me and whatnot and uh and one in particular
I'll talk about one in particular. She just kind of
looked at me, I think uh she went on my
Facebook page as well. Uh and just to see what
(24:33):
kind of um person I am and she noticed, you know,
a few of the different organizations that I am affiliated with.
Uh one being, you know, my church home, which is
a mega church here in the Dallas Fort Worth area.
Speaker 1 (24:46):
Love those mega churches in Dallas. You guys got the
so many mega church like big Texas, there was big
churches in Texas. Oh my gosh. Yeah.
Speaker 2 (24:56):
Yeah. Yeah. So, so, yeah, so she saw my affiliation
my church affiliation. Um Also that I am in a
leadership position in my church as well. So I do
lead a
uh a team in the organization as well. And so,
uh just really check out, check this realtor person out
before reaching out to me. And, you know, the, the
(25:19):
client really just shared that information that that's where they
started and they went online and went on Google. And
uh consequently, they decided to reach out, you know, by
way of our website. Uh Thanks to uh our
wonderful marketing company, drink water for that. That's why
Speaker 1 (25:35):
you guys got an older system website that it looks good.
I love it, love it. We
Speaker 2 (25:38):
do, we do, we love it.
Speaker 1 (25:40):
Um And so she found you and she leaned in.
Um So that's what it's about, right? The um the,
the um your presence. Um I tell people all the time,
you know, and by the way, was this anybody in
your sphere that, you know, on your personal page or
is this somebody who found you did not know the
winning team does not know Derek Bradley from a can
of paint.
Speaker 2 (26:00):
Got no idea who this person was prior to her
googling me, searching me out and reaching out. Uh She
was not from my uh sphere of influence. Uh There
was no kind of uh association or acquaintance as at,
at all. So she was just totally, totally brand new person,
Speaker 1 (26:21):
right? And, and we tend to, like, wanna talk to
the people we know because that's our comfort comfort spot. Right.
We've talked
to our friends and our moms and our sisters and
our relatives and high school, you know, uh, friends, college
friends all day long. Right. We love that. You know,
we're on our business, on our, on our personal pages
talking all day long and the money, the money is
(26:42):
on the business page. People who don't know you, they
have way more money than those who know you, right?
And they're ready to buy, they're ready to come in and,
and talk and, and lay down some, some duets to,
to buy and your
area. Um And so one of the things that um
I always teach is you got to have that business page,
Derek and the winning team has a business page. I
think he's got two Google Pages, got one for himself.
(27:04):
He got one for each team member, one for the brokerage, right? You,
you know the power of Google coming up. And so,
and you and you guys are, are, are winning. Um
I love partnering with, with you. I, I love the,
you know what, where you've shown all of us. We
can go. Um You were enlisted
service member, you could have done anything with your time.
You chose real estate. You went part time, you moved,
(27:25):
you leveled that up and you had a plan, you
had a process and that is just wonderful. And so
if you know, continue teaching, sharing and learning um with
this team and being visible, we love it. And thank
you so much for being on the show today. Um
I really appreciate your time. If I could be anywhere,
I'd be on this call with you, sir. Thank you
so much.
Speaker 2 (27:45):
Yeah. Thank you.
Welcome to real estate leads uncovered the podcast that delves
into the dynamic world of lead generation in the real
estate industry. Hey, I'm your host, Lisa Carter. And I'm
excited to guide you through the challenges, the strategies and
success stories that revolve around one of the most crucial
aspects of real estate generating leads
(00:21):
live from the hottest real estate market in America, Tampa Bay, Florida.
This is the real estate leads podcast with the CEO
and founder of the system, your host, Lisa Carter.
We have a great show for you today. We got
a candid conversation with a dynamic individual out of the DFW,
(00:42):
one of the hottest real estate markets in the Southwest.
And I'm so glad to present to you today, Derek
Bradley Derek's gone from agent to broker and is here
to have a candid conversation with us about how he
got that done.
You and I go way back, way back to the pandemic.
We do and I couldn't think of anybody more exciting
(01:04):
to launch this journey that we're having here spreading the
gospel about organic building, organic movement when it comes to
a sales professional in the real estate industry and so
the journey that you have had,
I want you to just um talk about that because
I'm inspired by you. Um And I know that a
bunch of folks um listening in will be inspired a
(01:27):
about your, your journey. Um So when you and I met,
you were in management at a brokerage doing training, um you,
I identified
you as somebody who knew exactly what they were talking
about and had a unique way of getting others to
listen to you. Um So let's talk about the pandemic
because that must have, that must have upset your whole
(01:47):
world because you're doing face to face training for the organization.
So just talk about how, you know, how long you've
been doing this and then, you know, what was your experience?
You know, how did you get the word out and
train people when you couldn't be near and dear to them?
Speaker 2 (02:02):
Yeah, absolutely. Yeah, we, we at the time that you
and I met, you're exactly right. I was um in
management at a different brokerage and um I was the
uh training uh management uh person and developer uh for
the company. So not only did I conduct training my
(02:24):
own on my own. Um
uh Myself, I also brought in other professionals to do
training as well such as yourself. And so uh yeah,
the pandemic just kind of really shook up the entire
world and especially over there in the world of real
estate when you're talking about the type of business that
(02:45):
it is and having to be,
uh, in constant contact with people.
Speaker 1 (02:50):
Well, look, there's a special, there's a, there's a special
place in heaven for, um, anyone who does training. Um, um,
you know, because, um, you, you probably could identify those, um,
that you're training, which ones are gonna follow through and
which ones, um, are gonna definitely slack off real estate
(03:10):
and real estate, um, training.
Um, look, there's 1.5 million real estate agents in the
country in the, in the United States. Um, and so
tell us a little bit about, you know, in terms
of training, you can you identify like who's gonna follow
through and who's not.
Speaker 2 (03:29):
Well, absolutely. I mean, you know, the thing is, is,
you know, you, you have to show up when, when
it comes to training, you know, as a real tour,
you know, if you're going to stand out or end up,
you know, being the best and accomplishing your, your goals,
you have to show up for training, you have to
continue to work on educating yourself and staying abreast of
(03:51):
what's going on, uh, even in the real estate market
and all of that came through in our training that
we conduct
with the company. And so those agents who were, uh,
consistent in showing up, you know, for training are the
ones that we, you know, most saw, um, been, been
the top producers or at least those who were having
(04:14):
some success in the business.
Speaker 1 (04:15):
So you see a direct correlation between training uh uh
attending trainings and workshops um to um leveling up your business,
you see a direct correlation with that.
Speaker 2 (04:27):
Absolutely. I mean, you, you, you cannot, um you cannot
succeed in this business without knowing this business. And that's,
that was our goal to give them practical training that
they could go out and apply same day?
Speaker 1 (04:44):
Cool, cool. Is there anything like um over training? Do
you find yourself where you're, you know, seeing that, you know,
I've experienced where people, you know, there's learners. Um and
you can, you talk to us a little bit about that, right?
Everybody has a different learning style.
Speaker 2 (05:01):
Yeah, you have, you have that person who um needs
to sit in the classroom um needs to have the
um the visual part of training for sure. Uh I'm
an audio and visual kind of person, learning, learning person.
But uh the thing is um when it comes to
um
(05:22):
being able to come and, and attend training, it's, it's
one thing to be there and it's another thing to
go out and apply it again. Yeah, you can overtrain
if all you're doing is attending training and never going
out and putting it into to action. You're never implementing
anything
then yeah, it, it doesn't do you any good to
just continue to show up just to be showing up
(05:44):
So I think that, uh, the most important thing is
to walk away from it and identify what can I
apply today, you know, to help me, you know, uh,
move a little bit further down the road towards my goals.
Speaker 1 (05:55):
Well, well, listen, we're, we're sitting, we're talking today to, uh,
Derek Bradley from the winning team,
um, realty group and he's a, a learner. He's a sharer.
He support, he's offers support and guidance as a broker
um to his team. Um and to others in, in
the uh Dallas Fort Worth area. Tell us a little
bit about the environment right now in the Dallas Fort
(06:18):
Worth area. Um When it comes to, uh you know,
challenges that real estate agents and brokers are having,
uh what's the biggest challenge in the DFW area today
for a real estate professional.
Speaker 2 (06:29):
Uh The challenge right now is, you know, and I'll
give it to you from two different perspectives in what
we deal with in the real estate. And you got
your buyers and you have your sellers from a buyer perspective.
You know, the challenge to the realtor is to be
able to um
demonstrate to the buyer while now it's still a good
time to purchase a home in spite of what's going
(06:51):
on with interest rates and also to be constructive in
how you help a buyer achieve that goal. Because, you know,
there are, there are a number of ways to have
a successful home purchase in this market right now where
the
buyer is not overwhelmed by a house note. And so
(07:12):
from a seller's perspective, the challenge for us as agent
is to go out there and acquire these listings. And
so we have to uh from both sides of that spectrum.
I heard a a speaker say in this day and time,
you need to only run the plays that you know,
are going to be successful. So
we were to put a sports analogy on it, you know,
(07:34):
you only run into plays right now that are going, that,
you know, will, will work because of the way the
market is right now. So in one sense, we have
buyers who are straddling the fence and scared to pull
the trigger. And then in another sense, you have, uh,
not enough inventory, you know, uh, in, in the, in
the boxes of, uh,
(07:55):
uh, of the market. But, yeah, I think those are
the major challenges that we're facing up front.
Speaker 1 (08:00):
I'm glad you, I'm glad you brought up a sports
analogy because I'm, I'm a sports mom. Um, I have
three boys and I've, I've done it all like lacrosse.
You know, my kids were the only brown boys on the,
on the field during lacrosse. Right. It's like,
mhm. Do brown boys play lacrosse? Yes, they do. Um, and,
and anyway, um, we have basketball and football and so
you mentioned, um, you know, the plays on the field and,
(08:23):
and one of the things that, um, I always talk
about with targeting a niche is if you sit on. Uh,
so what did you play? Um, you played, did you
play sports?
Speaker 2 (08:31):
Uh, I play a little basketball and baseball just a
little bit.
Speaker 1 (08:37):
So if you're in the basketball court and you're taking
100 shots, uh, is it better to take the 100
shots from the same position, um, to guarantee that you'll, um,
that you'll score or, or, or should you move around
and take those 100 shots from different positions on the court?
Speaker 2 (08:53):
Definitely from the same position because once you get locked
in on that same position, I mean, it's, it's, uh,
it's a no-brainer at that point when you, you know,
you know, from the release, uh, that is going in,
you know, for the most part, you can just feel
that release
Speaker 1 (09:10):
you. I know you play basketball because you're pretty, you're
pretty tall, you're a pretty tall guy. So the shooting
from the same, same position is the same thing. Um,
that real estate agents, um, should be doing any sales professional, right?
That's a niche. You're standing in one spot, you're taking
100 shots and you're bound, um, to hear the swoosh, right. Um,
so I love that you, you talk about the, the
(09:31):
playing field, but the other part about the playing field
or the court is pretty crowded right now,
right? A lot of agents came in trying to get
that money, trying to get that pandemic money. Um, yeah.
Have you seen, um, a lot of competition with, um,
agents that you and brokers that, you know, that are
(09:53):
originally from the DFW area, born and raised there or
migrated to the DFW area years ago. And now, uh,
where are you seeing the, the agents come from? I'm
here in California. Um,
is a, is a place where they're coming in, droves
to Texas um to start new lives and a lot
of them want to be real estate agents.
Speaker 2 (10:13):
Yeah, there's definitely some of that going on as well as,
you know, just people in general migrating from these areas
to um Texas. You want to elaborate on one of
the statements you just said and that was about, you know,
the market, you know, the court court being a little crowded.
Uh And that is the case, you know, uh when
we started off this conversation, you mentioned the pandemic and,
(10:36):
you know, things kind of got hot uh towards the
end of the pandemic and the market just
loaded. And so in the market, current market that we're
in now we're starting to see. Yeah, the court is
still a little crowded. However, some of some of the
players uh in the court on the court are starting
to experience some fatigue because of the way the market
is right now and the challenges that we're facing. So
(10:57):
we're expecting that, that will continue, that trend will continue
that some uh will continue to fall off, but only
the strong will, you know, survive and continue to thrive
in the market.
Speaker 1 (11:08):
So the fatigue is real, right? And so I uh
I talk to agents across the country on a daily basis.
Um I hear tears and fears and everything in between serious,
straight up. Um So I, you know, and I, I
feel for everybody because I always, for folks outside
of the industry, I always say it's like this, you
(11:28):
have a shoe store, you set up everything, you got
a great location, you put a sign out and you
have no shoes to sell. And that's the equivalent of
what we're experiencing right now with, without any inventory. How
can you be a good sales person if you have,
don't have anything to sell? Um So look, can you
generate your own inventory? Like how does this work?
Speaker 2 (11:52):
Well, yeah, definitely have to have a strategy to generate inventory.
And I think that um one of those deals where
you sit down and look at, ok, what are the
different ways that we can um
market? Um And then also establish your target audience and
then you have to come up with the different avenues
(12:13):
of being able to do that. And I think that's where,
you know, our
um connection came into play for the most part because
the oga system is what helped me and helping me
right now. And that's part of my marketing strategy or
my strategy to generate, you know, inventory is through, you know, the,
(12:33):
the
Speaker 1 (12:35):
the winning team, you and the winning team are everywhere everywhere.
Like your visibility, your branding,
um your colors. I, I mean, it's, it's everywhere. It's
a strong brand um that comes up on a Google
search comes up in the, you know, search for a
real estate agent. DFW you guys, but how do you,
you know, look the system, uh does what it does
(12:55):
but what, what else are you, you know, you guys
are clearly taking the system and really running with it
because um
today you're, you, you know, when we met, you were
a real estate agent um with the independent brokerage and
today you're running your own brokerage. That journey is something
that I hear every day agents trying to acquire. So you, you, you, you,
you looked at yourself, you said I got a business
(13:17):
I need to invest in building my brand and, and then,
you know, kind of walk us through that journey.
It's online and it's online, right?
Speaker 2 (13:25):
Yeah. Yeah, yeah, absolutely. And I'm, well, I have to
say that it kind of started with, you know, the conversation,
the initial conversations that you and I had, uh and,
and actually hire and drink water to uh start to
do the uh run the marketing
um for, um for me, first of all, as an individual,
(13:46):
but it was through that, that, you know, we started
to um have a lot, a lot more visibility out
there in the market. And so, um
with the brokerage becoming a goal that we were shooting
for that, I was shooting for, it just made it
easier to, to, to establish the brand for the winning team.
(14:08):
And we opened up this year. So I went from
managing the different brokers to having my own broker, brokers
and it, and, and drink water. Uh Marketing was very
instrumental in helping us to, you know, have some, some
visibility and get ourselves out there. And, and since then,
you know, as you mentioned, you know, we're, we're showing
(14:30):
up on Google. Uh people are becoming familiar with us
here in our immediate area. So we're just looking to
branch out before and then, you know, uh from there,
the August system came into play, you know,
just to even build on top of that. So, uh yeah, it,
it's just been one of those things for me learning
as a new uh broker owner, learning and allowing uh
(14:54):
my marketing company to do its job and then doing
what I need to do to, to help or, or
whatever it is to make the whole program succeed. Uh
But yeah, that's, that's where we
Speaker 1 (15:06):
are, but you had identified your expertise, right? So when
you and I met,
you know, sure there's a system out there, you know,
I created, it, talks about niche. But, you know, there
was a lot of conversation between you and I about
your expertise in the marketplace. Um And um you, you're
a veteran. So we, we, we, we talk, we, we
(15:26):
want to talk about that. We talked about that as
one of your brand and you and I sat down
and we did this um exercise called uh Byob Build
your own brand. We recently uh did the same thing
with your team,
um which I loved, I love Meet, meet your team.
But what we did with you is we kind of
broke down, right, with your expertise, what's your value in
the market? Um And um you know how you show
(15:50):
up with that expertise. Um and that's something that we
didn't necessarily do just online, right? You are, identify your
expertise and, and you're showing up, tell us a little
bit about, you know, how you show up offline.
What are you involved in? Where are you attaching your brand?
Um We established it online but there's some stuff you're
(16:12):
doing offline that is powerful.
Speaker 2 (16:15):
Yeah.
Well, you know, in a, in a number of ways,
like right now we, um you mentioned um my military
um connection there. Yeah, we, we are um military relocation,
uh professional, we have that certification.
Um And so, uh we are definitely uh capitalizing on
(16:37):
that with as we reach out to, to connect with
uh fellow veterans or veterans in the market to either buy, sell.
And then we also have um a team in the,
at home with diversity um
uh certification so that, you know, we um present ourselves
(16:58):
as um a, a company that is, you know, queued
in on, on uh recognizing the different cultures that we
have uh in this, in this profession, as well as
the different types of cultures out there
for, you know, a client base. And so we're trying
to make sure that we, you know, present ourselves um
(17:20):
in a way that people, you know, feel like we
can identify with them. And we also understand that, you know,
there are different cultural differences out there that we're, you know,
uh we're aware of them and, and we're um willing to,
uh for lack of a better term. We want to
(17:40):
make sure we're able to cater to those differences as
much as possible. Um being sensitive to, you know, uh
11 culture versus the other and not treating all of
them um in the exact same way. Um
and not really recognize and understand that, that, that we
(18:01):
are different in some ways. And so, so we are,
you know, wanting to make sure we show up in
that way and we want the military to be one
of those areas that we really emphasize as far as
one of our niche groups that we work with over
here at the 2018. And so our goal is to
become well trained and
(18:21):
in all aspects of working with veterans. Uh at the
same time, you know, remaining uh uh continue to build
a culture that is diverse over the winning team and
working with those different um cultures out there in the,
in the
Speaker 1 (18:36):
market. Hey, Derek, thank you for your service. By the way,
I wanted to mention that. What branch of military did
you serve
Speaker 2 (18:43):
for 20 plus years? Say it again,
I say I served in the US Army for 20
plus years. Wow.
Speaker 1 (18:51):
Wow. Did you become a real estate agent? Did you
get licensed as an agent? Right after getting out of
the military or do you have a little pit stop
along the way?
Speaker 2 (19:00):
I actually became a realtor towards the end of my
military career. I, I initially actually started out years ago
in the state in the state of Oklahoma early in
my military career. Um But of course, with, uh the
way my career went military wise, I wasn't doing uh
real estate on a consistent basis since then, but I
(19:20):
got my first taste of it back then. But then
towards the end of my
career, I knew that this is what I wanted to do.
So we uh got our license here in the State
of Texas and we, we, we started working it towards
the end of our military career and, and uh so
once uh I retired, it was just an easy transition
into doing uh real state full
Speaker 1 (19:40):
time. You bring up a really good, a good point
about part time. Um So I'm meeting a bunch of
agents that are part time.
How did you make that jump? Because everyone that I
meet this part time says I'm going to eventually become
full time. Once I get my first transaction, second transaction,
get a few transactions under my belt and then I'll
turn this into a full time gig. This is my
(20:02):
plan B. Um How did you make that jump? You know,
what point did you say? All right, I'm in, I'm
in swimmy off. I'm in the water.
Speaker 2 (20:12):
Well, you know, I think it just starts with, you know, setting,
setting the setting the right goals and then, you know,
uh putting the right action steps in place to achieve
those goals because the thing is, is I knew
that this is where I was headed. And so, uh
with me doing it part time, it's like, ok, I
need to make sure I've set myself up, you know,
(20:34):
to have the necessary resources. Real estate is not, you know,
for the light, light and heart and it's a very
expensive hobby if you're not going to go out and
work it. So I made sure I had
resources available to me, monetary, uh so that, you know,
I could, once I transitioned from, you know, uh a
continual paycheck month, uh, every two weeks from the military. Ok. Now,
(21:00):
it's all about me going out and putting in the work,
I made sure that I put back,
you know, the necessary resource to help support, you know,
my uh those obligations that would not go away. Um
And so it was just, you know, I just made
wise decisions to make sure that the transition was a
little easy and, you know, and, and it became plan
(21:21):
a and it had to work. And so, uh I
think it kind of differs for, you know, from one
person to another.
But my journey was that I knew this is the
direction I was going. So I made sure I put
some things in place to kind of help make my
transition a little bit
Speaker 1 (21:36):
easier. It's all about the plan, it's all about the transition.
If you don't have a plan, right? There's no road map,
there's no road map for success and it's easy to
fall off when you don't have a plan, right? Because
you're not accountable to anything that
supposed to happen anyway. Um So, so I love that,
but I know that right now, you know, look people
in the market, they are struggling, they're trying to figure
(21:57):
this gig out. Um They're coming in part time, they're
getting um ex extremely frustrated with the process, but it
definitely what I loved about what what you said is
you knew from the jump that this was gonna be
a marathon, not a sprint. Um And you're killing it
right now. You have a, uh, a nice team here
in DFW.
Um, you're doing your research, what else are you working on?
(22:18):
You know, and, and are you still training, are you still,
you know, um, sharing your knowledge, um with the team and,
and external teams?
Speaker 2 (22:26):
Uh Yeah, funny you would say that I did, um, uh,
uh, I do uh as an, as an independent contractor.
I do train at one of the uh top uh
real estate schools here in uh the state of Texas.
And so, yeah, I am uh continuing my training and
uh training new agents, new, actually new uh and existing
(22:51):
agents um in, in, in the real estate market and
just continue to educate them
and teach them about this business and how to do
this business. Um because, you know, when, when they come
through uh the real estate school, they've been taught, you know,
really the legalities in how to do the business from
a perspective of staying, staying out of court. But uh
(23:12):
learning how to actually work this business. I kind of
put some little tips in here and there as I'm
training them. But yeah, we're definitely continuing to train and
that's what we do. That's our heart.
Well, to train and educate and have these um new
agents uh come into the uh system uh to be successful. So, yeah. Oh, wow,
Speaker 1 (23:30):
that's, that's great. So that, that, you know, always try
always learning yourself, always sharing. Um You mentioned something about
community and communities and um you have shared with me
on several occasions, you've been Googled, Googled and,
and when you've been Googled, um some of those folks
have shared with you why in a Google search, uh
(23:53):
they chose you. So can you share with um you know,
because this goes back to organic, right? This goes back
to making connections um having a plan targeting um folks that,
you know, will like and trust you and then um give,
providing the best service. So just you can share with
us a couple of things about being Googled.
Speaker 2 (24:12):
Mm
Well, yeah, absolutely. Um I've had a few people mention,
you know, a few clients, men, you know, that they
googled me and whatnot and uh and one in particular
I'll talk about one in particular. She just kind of
looked at me, I think uh she went on my
Facebook page as well. Uh and just to see what
(24:33):
kind of um person I am and she noticed, you know,
a few of the different organizations that I am affiliated with.
Uh one being, you know, my church home, which is
a mega church here in the Dallas Fort Worth area.
Speaker 1 (24:46):
Love those mega churches in Dallas. You guys got the
so many mega church like big Texas, there was big
churches in Texas. Oh my gosh. Yeah.
Speaker 2 (24:56):
Yeah. Yeah. So, so, yeah, so she saw my affiliation
my church affiliation. Um Also that I am in a
leadership position in my church as well. So I do
lead a
uh a team in the organization as well. And so,
uh just really check out, check this realtor person out
before reaching out to me. And, you know, the, the
(25:19):
client really just shared that information that that's where they
started and they went online and went on Google. And
uh consequently, they decided to reach out, you know, by
way of our website. Uh Thanks to uh our
wonderful marketing company, drink water for that. That's why
Speaker 1 (25:35):
you guys got an older system website that it looks good.
I love it, love it. We
Speaker 2 (25:38):
do, we do, we love it.
Speaker 1 (25:40):
Um And so she found you and she leaned in.
Um So that's what it's about, right? The um the,
the um your presence. Um I tell people all the time,
you know, and by the way, was this anybody in
your sphere that, you know, on your personal page or
is this somebody who found you did not know the
winning team does not know Derek Bradley from a can
of paint.
Speaker 2 (26:00):
Got no idea who this person was prior to her
googling me, searching me out and reaching out. Uh She
was not from my uh sphere of influence. Uh There
was no kind of uh association or acquaintance as at,
at all. So she was just totally, totally brand new person,
Speaker 1 (26:21):
right? And, and we tend to, like, wanna talk to
the people we know because that's our comfort comfort spot. Right.
We've talked
to our friends and our moms and our sisters and
our relatives and high school, you know, uh, friends, college
friends all day long. Right. We love that. You know,
we're on our business, on our, on our personal pages
talking all day long and the money, the money is
(26:42):
on the business page. People who don't know you, they
have way more money than those who know you, right?
And they're ready to buy, they're ready to come in and,
and talk and, and lay down some, some duets to,
to buy and your
area. Um And so one of the things that um
I always teach is you got to have that business page,
Derek and the winning team has a business page. I
think he's got two Google Pages, got one for himself.
(27:04):
He got one for each team member, one for the brokerage, right? You,
you know the power of Google coming up. And so,
and you and you guys are, are, are winning. Um
I love partnering with, with you. I, I love the,
you know what, where you've shown all of us. We
can go. Um You were enlisted
service member, you could have done anything with your time.
You chose real estate. You went part time, you moved,
(27:25):
you leveled that up and you had a plan, you
had a process and that is just wonderful. And so
if you know, continue teaching, sharing and learning um with
this team and being visible, we love it. And thank
you so much for being on the show today. Um
I really appreciate your time. If I could be anywhere,
I'd be on this call with you, sir. Thank you
so much.
Speaker 2 (27:45):
Yeah. Thank you.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.