Music with a Mission: Former MTV International Chairman and CEO Bill Roedy on Leading with Purpose

Many of us have heard the expression “doing good is good for business.” In this episode, Simon Kingston sits down with former MTV International Chairman and CEO Bill Roedy about how he put this concept into practice on a truly global scale. 

 

Bill takes us on his journey of how he redefined broadcast television, launching the most channels in television history with more than 200 global channels and 20 brands, including MTV, Nickelodeon, Comedy Central, and numerous others. He discusses how and why he started MTV’s Staying Alive Foundation, Suga, and other social responsibility initiatives to realize the ethos of “doing good is good for business.” And Bill shares his journey from West Point to MTV to GAVI and beyond.  

 

We'll also hear from Andrew White, a leadership advisor who specializes in executive assessment and development, who will discuss why curiosity and adaptability are essential leadership traits in today's business environment. 

 

Four things you’ll learn from this episode: 

1. Why doing good is good for business and how to achieve it at scale 
2. How to navigate the various challenges when launching a media startup 
3. How to deal with uncertainty and risk to realize global growth  
4. How to adapt a business background to serve in global non-profits and NGOs 

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• Leadership Lounge: How to develop your personal leadership brand 
• The Business of Football with Los Angeles Rams COO Kevin Demoff 
• Leadership Lounge: Advice on when—and how—to weigh in on social issues