Today I’m speaking with Peter Caddick, Founder & CEO of sella.io, an ai supported brand and digital marketing agency working with healthcare and healthtech businesses.
In this first part of the interview, Peter explains Activity Based Marketing, overcoming business owner resource constraints, doing the basics and what that means, cutting through the noise of modern marketing tools and speaking to customers in a relavant and authentic way.
Let’s jump in!
______
Next episode, we’ll pick up the discussion with Peter on B2B marketing, his experience and insights in the healthcare space, and some profound insight into how healthcare businesses should be responding to the rapidly approaching future of marketing.
Speak to you then!
______
LINKS:
- LinkedIn: https://www.linkedin.com/in/petercaddick/?originalSubdomain=au
- Website: https://www.sella.io/
Connect:
LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/
See omnystudio.com/listener for privacy information.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.