Anna Bojic: Disrupting Customer Engagement with Digital Wallet Technology

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Anna Bojic, founder and CEO of Miss Moneypenny Technologies which is on a mission to transform wallet apps into dynamic, customer-focussed engagement tools.

On this episode Anna will share how her artistic roots inspired her approach to scaling Miss Moneypenny Technologies, especially in collaboration with leading insurance brands and more, as well as why digital wallets have become transformative assets for businesses looking to modernise their communication, streamline processes and deliver exceptional customer experiences.

KEY TAKEAWAYS

• My co-founder and I have something in common; that we learned a practice of critical refinement, building something up with all the ideas you have but noticing when the time has come when you have to look very intensely at it and strip away everything that isn’t essential to the core of what you intended to do, the real solution behind it and destroying everything you don’t need.
• We’re in a world with information overload/overwhelm, and there’s information with differing qualities. Some is very fleeting and maybe we don’t need it very often but when we need it we really need it. It may be very small or we may just need it for a very short amount of time. We have this information at home but it was never presented to us in a way where it had the capabilities to be helpful when we need it. We realised that the digital wallet could provide the capabilities for reducing the chaos, stress and overwhelm.
• Companies and insurers try to use the techniques that are fine for family members, but they don’t have that kind of pull. But they do have an amazing opportunity to build relationships that are trust- and reliability-based and have a different tone. The wallet is the home for building these kinds of relationships.
• In regards to vehicle insurance, what we would have done if we’d had an accident is scribble our details on a piece of paper, take pictures of drivers licences (which is a security concern), all while very nervous. Now you can scan the QR code of my digital insurance card. You would receive a digital accident card which would trigger an automation in Wallet Studio and both people would receive messages that then pull us into the client’s processes that Zurich has. It gives us all the information until the claim is done. The cost savings are substantial.

BEST MOMENTS

‘I have a background in fine arts, but I’ve always been a creator. I love to think deeply about problems I encounter in whichever subject matter, I just love problem solving.’

‘We’ve trashed 100,000s of lines of code because we suddenly understood what we should have been doing, to let go of the things that weren’t working and tackle the real solution to the problem.’

‘Expectations of consumers have changed. 5 years ago it was fine to wait for a week when I placed an order, now I get nervous on day 2.’

‘Wallet Studio adds to the capabilities of what wallet technology can already do, makes it scalable within a large company.’

ABOUT THE GUEST

Anna Bojic is the founder and CEO of Miss Moneypenny Technologies which enables Businesses to use the native digital wallet apps Apple & Google Wallet to connect and interact with users in a new, powerful way.

It’s Saas product, Wallet Studio, is a digital wallet engagement and automation suite that enables companies to transform digital wallet cards into dynamic, interactive, meaningful and invaluable communication hubs.

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