Sara Simeone: NoCodeLab Vibe Coding or Launching AI Startups with No-Code

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Sara Simeone, an award-winning entrepreneur behind NoCodeLab.ai, the First Vibe Coding Launchpad that helps non-technical dreamers ship AI-powered products in just five weeks—no keyboard sorcery required.

Whether you’re a Gen Z founder sketching ideas on a dorm whiteboard, an investor scouting the next scalable platform, or a corporate leader hunting for fresh growth engines, Sara’s story is your front-row seat to how Vibe Coding is about to change the way we build.

KEY TAKEAWAYS

• Vibe coding is defined as creating something using your natural language and vibe with the code to try to understand how the product in front of you is changing as you add more prompts/features. It’s an evolution of the drag-and-drop of no-code platforms but allows you to express yourself in a clear, specific and tangible way to translate visions into products.
• When I stepped into the startup founder world, I realised that there was a very big problem: There are a lot of subject matter experts who had a lot of dreams, but they couldn’t make these into tangible products. A lot of accelerator programmes only teach you how to launch a product rather than create one because they take for granted that you have a technical co-founder or you can create it yourself, this excludes non-technical founders from a big portion of the entrepreneurial world. Founders don’t need to become techies, but they need a new process to make tch work for them. That’s when I realised AI can help.
• My goal is to give non-technical founders the creative freedom to move fast but with the discipline of the corporate world. We guide them to develop something new, that wouldn’t have been able to have been developed before. It’s now possible to create, realise and build that idea, it’s a mindset shift where we can become our own CPOs, CEOs, CMO, COOs, etc, we just need the right community around us.
• I want founders to be aware that they can solve their own problems and they can build something in plain English. When you’re building something, ask yourself who are the customers? What do they need? How much am I going to charge for this? Once there you can start generating technical foundations and product requirements – front/back end, database, APIs, etc in order to create that product.

BEST MOMENTS

‘Vibe coding was coined in 2025, so it’s brand new, but I’d been doing it before the term was created.’

‘AI gives us a lot of tools but we need to know how to use them.’

‘The beauty of AI platforms is that if you see that something is going wrong you can question the code, understand what’s wrong and ask the AI to fix it for you.’

‘With vibe coding and NoCodeLab you can build your ideas in days, weeks, or months depending on your technical expertise or background.’

ABOUT THE GUEST

Sara Simeone is a multi-award-winning entrepreneur and product strategist who has spent the past two decades turning frontier technologies into real-world growth engines. Today she wears several cutting-edge hats: Founder of NoCodeLab.ai, the first vibe-driven coding accelerator for non-technical founders; CEO & Co-founder of Niftyz.io, the Web3 token-factory that lets brands transform data and IP into tradable digital assets; and lecturer in Blockchain For Business at the MedieInstitutet in Sweden. 

ABOUT THE HOST

Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew a ventur