Criou o Departamento da Felicidade no Grupo Bernardo da Costa, onde anualmente investe 10% dos resultados líquidos. O envelhecimento da população preocupa-o e por isso promovem a natalidade na empresa. Tenta ouvir os funcionários e tem como meta que o salário mínimo da sua empresa chegue aos 1500 euros em 2030. Oiça a conversa com Ricardo Costa no podcast do Ser ou Não Ser
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