When From Your Pocket “launched” and I use that term loosely as there was no media release, party, or email send out, it was an Instagram post off my personal account in collaboration with a new and very confused business page.
I got straight to work and never really spent time identifying what it was as a brand, past its name and its logo, which I created on canva off a sketch I made on a notepad.
If you were to ask me in 2022 and 2023 what a “brand was” I would have said its something exclusively for large corps that have marketing budgets and large staff. It matters to the coca colas of the world not your corner store and Melbourne based podcast companies.
I was wrong.
I was neglecting a massive part of starting a business - having a consistent brand identity that was easy to understand, made perfect sense for the service and was harmonious across it’s language, aesthetic and messaging. So what is From Your Pocket? – up until this episode and catch up with the masters of brand ‘Studio White Noise’ I didn’t even realise I didn’t know.
Check out Studio White Noise https://white-noise.com.au/
Stalk their socials https://www.instagram.com/studiowhitenoise/
Spotify https://open.spotify.com/show/2N6ZBQxwvluKveKlnfQgMW
Apple: https://podcasts.apple.com/us/podcast/judge-a-book-a-podcast-by-studio-white-noise/id1741280885
We post the videos to each episode with captions on our LinkedIn page https://www.linkedin.com/company/session-in-progress
We also have an Instagram page where something big is coming and will be announced their first https://www.instagram.com/session.in.progress/
Give us a follow and stay tuned
See omnystudio.com/listener for privacy information.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!