Shift Forward Health

Shift Forward Health

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!


December 7, 2023 18 mins

With 120 senior medical centers in 15 states, ChenMed uses experience-based positioning and a relationship focus to market their value-based care for Medicare Advantage members. How do their marketing messages convey their value proposition to consumers and caregivers?

Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss the ways that ChenMed markets their relationship-based membership for older adults. (Marketin...

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Linda MacCracken and Jenee Bader share lots of examples of consumer-centered innovation from the health system point of view and discuss why we have to focus on the immediate future rather than look too far down the road. 

All that, plus the Flava of the Week about GNC Health launching new virtual care services. How can retail health memberships meet consumers’ needs, and can they challenge traditional sick care to find more value...

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Transcarent markets fast digital care that's available from your employer, aided by their recent acquisition of assets from 98point6. How are your health choices impacted when the benefit and information comes from the place where you work?

Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Marketing With Soul #6 | Rap Bonus #296)


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November 28, 2023 37 mins

Christopher Habig discusses why direct primary care is growing. As Cofounder and CEO of Freedom Healthworks, Chris helps launch DPC practices across the nation, so he shares the value propositions for how clinicians, consumers, and yes, even startups and entrepreneurs, are benefiting from this often-misunderstood care model. 

All that, plus the Flava of the Week about VillageMD’s part in helping reduce costs of care through direct...

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Walmart Health lets its experience speak for itself, starting with transparent pricing. They post a price list for each clinic so you can know before you go. We can all learn from their commitment to this important part of the patient experience and the marketing implications. 

Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Ma...

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Zain and Jared continue on the theme of digital in rural healthcare by recapping the Sanford Health Summit On the Future of Rural Health. They discuss how digital strategy can lead to better servicing patients in areas that have less access to medical expertise and facilities, then they dive into how key leaders can come together to address existential challenges from workforce shortages to revenue recovery. 

All that, plus the Fl...

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November 20, 2023 17 mins

To shift from a reactive sick care system to one that is proactive and preventive, we need an interdependent approach to medical education — or should we say health education? 

Join Dr. Sherine Gabriel, Executive Vice President for Health at Arizona State University, and host Ann Somers Hogg, as they discuss a new model for medical education that improves health through an interdependent approach. 

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UnitedHealthcare and its Optum subsidiary offer tools to help consumers stay healthier, including a $35/month insulin service and a price matching tool for prescription medications. While they employ tens of thousands of physicians, they don't always market facilities like a hospital or health system might tend to do.

Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing healt...

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Jared Antczak, Sanford Health’s Chief Digital Officer, discusses how digital tools are impacting rural health. When you’re the largest rural health system in the country and your service area covers 250,000 square miles, you can’t view digital as just another lane on the highway. Regardless of their geographic footprint, Sanford Health is still attempting to address the same challenge of meeting patient expectations while also alle...

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Walgreens and its subsidiary Village Medical market value-based care that includes home and retail experiences. They attempt to do this while attempting to convey that high-quality care can come from anywhere. 

Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from the way that drug stores market their healthcare services. (Marketing With Soul #3 | Rap Bonus #293)


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November 7, 2023 29 mins

Rich Phillips, Managing Director at Huron, discusses the tech stack that powers the consumer experience. Driving data-enabled growth and creating a better consumer experience in healthcare starts by understanding the technologies and data that are needed to make it happen. 

All that, plus the Flava of the Week about CVS’s latest Health Trends Report. What can the rest of the industry learn from retailers’ approach to preventive ca...

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November 2, 2023 28 mins

Continuing their conversation, bestselling author and health care executive Dr. Zeev Neuwirth joins Ann Somers Hogg to discuss how retail giants are playing water polo instead of staying in swim lanes, how venture capital groups are partnering with health systems to offer a launching pad for creating autonomous business units, and why provider organizations have to stop thinking of themselves solely as a producer of a service. 

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Amazon and One Medical market themselves in ways that reflect consumers’ needs. Their brand promise centers on convenience and other experience-based factors.

Join veteran hosts Jared Johnson and Peter Balistrieri as they challenge primary care marketing to convey a new level of consumer awareness, especially as they hand off to retailers. (Marketing With Soul #2 | Rap Bonus Series #292)

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As a Principal and Board Member at ChenMed, Dr. Gordon Chen has a unique perspective on the state of value-based care, the changes that are needed to create more transformative care, and the benefits to society as we make progress along those lines. 

All that, plus the Flava of the Week about Instacart Health expanding its partnerships with provider organizations. Who will take responsibility to prioritize the evolution from healt...

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Who’s paying attention to how disruptors are marketing themselves? CVS Health says they’re delivering care like no one else can, and Oak Street claims that they have doctors who actually listen.

Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss how current healthcare marketing does not reflect the current realities of choices for consumers, and what to do about it. (Marketing With Soul #1 | Rap Bonus Series #2...

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Brad Smith, Chairman and CEO of Main Street Health, shares the benefits of more coordinated value-based care models for rural America. Brad shares his vision for improving care in rural areas, the need to innovate more for complex Medicaid populations, and the role that health navigators can play in this critical transformation. 

He recently spoke on this topic at the inaugural Healthcare Sessions conference in Nashville, hosted b...

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In this classic interview from 2020, you’ll learn why digital marketing and social media expert Jess Columbo says that too much focus on your elevator speech can actually paint you into a corner and lock you out from new opportunities. You'll hear how she is mindful of the pressures that young professionals put on themselves to power their way up the ladder quickly. And she’ll point out that while we typically aim for more comfort ...

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October 17, 2023 27 mins

Marcos Domiciano shares what CLEAR is doing in healthcare. CLEAR isn’t just at airports; they’re bringing their vision for removing friction to healthcare experiences. Marcos shares how they can empower consumer centricity and what it can mean for consumers when identity isn’t such a mystery anymore. 

All that, plus the Flava of the Week about Best Buy offering its first prescription-based medical devices. Can their partnerships w...

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October 16, 2023 33 mins

In this first of two parts, join bestselling author and health care executive Dr. Zeev Neuwirth and host Ann Somers Hogg as they tackle drivers of health, the concept of contextual care, the theory of disruptive innovation and much more. 

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If you’re one of the world’s biggest brands and want to do cool, amazing things with your content strategy, content marketing, and customer experience, you call Robert Rose. What you may not know about him is what his former life as a musician, his English lit degree, and his quest to find the right platform all have to do with him developing career resilience. 

In this classic interview from 2020, you’ll learn how Robert discover...

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