In this episode of Shop Talk, Shantanu and Nikhil Mehra, founders of the fashion brand Shantanu & Nikhil, chat about reimagining masculinity in Indian fashion by bringing forth ideas of androgyny, military-chic, nationalism and nostalgia. The duo open up about strategies and the inspiration behind creating celebration menswear without making it ceremonial, while strengthening the brand through thoughtful association with Bollywood and sports celebrities. The episode also includes wearable lessons by Mumbai-based stylist Vinita Makhija—be it the obsession with black or the art of looking (and feeling) glamorous.
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