Ads don’t perform the same every day, and that’s normal. In this episode, Chris Benetti explains why ad results fluctuate, why daily metrics can be misleading, and how to properly assess performance over time. He also shares insights on ad testing, creative failures, and why the first month of ads is all about learning—not profit. If you're running ads for your book, this episode will help you stay focused on the bigger picture.
Episode Highlights:
00:00 – Welcome, Smart Authors!.
00:30 – Inconsistency in Ads
Why some weeks are fantastic, some are break-even, and others can feel like a disaster.
02:08 – Taking a Step Back and Looking at the Data
Why you should evaluate ad performance on a weekly, monthly, and quarterly basis—not daily.
03:21 – 3 Months to Determine What Results Look Like
Why the first month of ads is purely for testing and why you need 3 months of data to see what truly works.
05:22 – 70% of Creatives We Test Don’t Work
The reality of ad testing: most creatives fail, but that’s part of the process.
06:21 – Want My Help to Sell Books?
Chris shares how you can book a free strategy session to get expert insights on your book marketing.
07:12 – Thank You for Listening
If you enjoyed this episode, be sure to subscribe and share!
Resources:
- Smart Author Media: https://smartauthormedia.com
- Book your free book marketing chat with Chris here: https://smartauthormedia.com/chat
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