In this episode of The Smart Author Podcast, Chris Benetti dives into a hotly debated question: Should you give your book away for free? While many authors fear devaluing their work, Chris shares why this strategy can be a game-changer for service providers, coaches, and high-ticket business owners.
Using real-world case studies—like Nigel Moore’s book funnel, which generates over $25,000 per month—Chris breaks down the benefits of free book giveaways, how they can drastically lower ad costs, and why they lead to more business, not less. He also walks through a simple 2-step funnel that can turn book downloads into high-ticket clients.
If you're struggling with book sales or wondering how to leverage your book for maximum impact, this episode is for you.
Episode Highlights:
00:00 – Welcome, Smart Authors!
00:41 – Why Did You Write Your Book? What's Your Outcome?
Before deciding, consider your end goal—book sales or business growth?
03:13 – How We Market Nigel’s Book
A real-world example of a free book funnel generating over $25,000/month in recurring revenue.
04:34 – Applying This Strategy to Your Book
How giving your book away for free can work for coaches, service providers, and high-ticket businesses.
05:49 – You Only Need a Simple Funnel to Give Your Book Away
The two essential pages you need to turn book downloads into booked calls and sales.
08:06 – Get My Help to Sell Your Book
How to optimize your book marketing strategy and get expert advice from Chris.
10:18 – Thank You for Listening
If you enjoyed this episode, be sure to subscribe and share!
Resources:
- Smart Author Media: https://smartauthormedia.com
- Book your free book marketing chat with Chris here: https://smartauthormedia.com/chat
Subscribe:
- Subscribe on YouTube: https://links.smartauthormedia.com/youtube
- Subscribe on Apple Podcasts: https://links.smartauthormedia.com/apple
Connect with Smart Author Media:
- Get notified when new episodes release: https://smartauthormedia.com/podcast
See omnystudio.com/listener for privacy information.
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