Episode 61: More Consumption = More Money with Daniel Den

In this episode of The Smart Author Podcast, Chris Benetti speaks with Daniel Den, author of Ideas That Influence, about a unique approach to book marketing that skyrockets audience engagement and backend sales. Daniel reveals the concept behind his Big Ideas Box—a free plus shipping book experience designed to increase consumption rates and drive conversions.

They also break down the powerful correlation between audience consumption time and revenue, unveiling the One-Hour Rule—a metric showing how every hour of content consumed increases the likelihood of a high-ticket sale. If you're an author or entrepreneur looking to optimize your book funnel and maximize your backend, this episode is packed with game-changing insights.

 

Episode Highlights: 

00:00 – Welcome, Smart Authors!

02:31 – About Daniel
Daniel shares his background and how he helps entrepreneurs stand out with bold marketing ideas.

06:43 – Creating Ideas That Influence
How to break through the marketing clutter and stand out in a crowded marketplace.

09:05 – Thinking Outside the Box: The Big Ideas Box
How Daniel turned his book into a full interactive experience to increase consumption and engagement.

12:22 – How a Box Experience Increases Brand Awareness
Why one out of three buyers posts about the box on social media—without being asked.

13:14 – Why a Backend Offer is Essential
Why just selling books (or even book boxes) isn’t enough and how the backend offer makes everything profitable.

20:59 – The One-Hour Rule: Time Invested = Sales Closed
How the number of hours a person spends consuming your content correlates with high-ticket sales.

24:06 – Multiple Touchpoints Increase Conversions
How challenges, strategy sessions, and events create more opportunities to sell.

29:03 – How Russell Brunson & Dan Kennedy Mastered Consumption
The strategies behind content consumption and backend sales, inspired by marketing legends.

33:05 – How to Optimize Your Book Funnel for Maximum Sales
Chris and Daniel break down key strategies to increase consumption and drive more revenue.

37:51 – Where to Get Daniel’s Big Ideas Box
How to get your free plus shipping Big Ideas Box and start applying these strategies.

38:29 – Thank You for Listening

 

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Connect with Daniel:

-  https://www.bigideasbox.com/

 

Resources:

- Smart Author Media: https://smartauthormedia.com

- Book your free book marketing chat with Chris here: https://smartauthormedia.com/chat 

 

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