Episode 68: Sell 1,000’s of Books to Less People with Susan Friedmann

In this episode of the Smart Author Podcast, Chris Benetti interviews publishing expert Susan Friedmann of Aviva Publishing. Susan has sold hundreds of thousands of books—not by selling one at a time, but by leveraging bulk sales strategies that get books into the hands of thousands of readers through just a few buyers.

With over 30 years in the publishing industry, Susan shares how niche marketing can be the key to massive book sales, why bulk sales are more effective than selling one book at a time, and how authors can position their books as valuable tools for corporations, associations, and organizations. She also discusses how hybrid publishing offers a guided approach for authors who want control without the headaches of going it alone.

If you’re an author looking to maximize sales without relying solely on Amazon or traditional book marketing methods, this episode is packed with actionable strategies you can use today.

 

Episode Highlights:

00:00 – Welcome, Smart Authors!

01:22 – About Susan Friedmann
Susan shares her background, her journey into publishing, and how Aviva Publishing has helped authors sell over 500 books.

02:49 – The Success of Susan’s Publishing Company
How Susan went from publishing her own books to helping hundreds of authors find success.

07:12 – Self-Publishing Is Great If You Know All the Levers to Pull
The differences between traditional, hybrid, and self-publishing, and how each model works.

12:31 – What People Think About When They Hear “Susan Friedmann”
Her reputation for niche marketing and bulk book sales strategies.

18:00 – Strategies to Sell HUGE Quantities of Your Book
Why focusing on bulk sales instead of individual purchases is the secret to high book sales.

24:46 – Have a Marketing Budget for Your Book
Why many authors fail by putting all their budget into publishing and none into marketing.

25:14 – Books Build Your Brand and Credibility
How a book can establish you as an authority and serve as an evergreen marketing tool.

28:45 – Thank You for Listening

 

If you enjoyed this episode, be sure to subscribe and share!

 

Connect with Susan:

- bookmarketingbrainstorm.com 

- avivapubs.com 

 

Hear Chris on Susan's show: "How to Best Turn Book Buyers into Long-Term Customers:

- https://www.youtube.com/watch?v=guch86OE0HM

Resources:

- Smart Author Media: https://smartauthormedia.com

- Book your free book marketing chat with Chris here: https://smartauthormedia.com/chat 

 

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