In this episode of the Smart Author Podcast, Chris Benetti sits down with James Kemp, creator of The Sovereign Consultant, to break down his ultra-efficient business model that generates millions in revenue while operating as a lean, one-person consulting business. They dive into how James turns book buyers into high-value clients, why customer acquisition through books is more effective than lead generation, and how his hybrid offer model maximizes both time and income. James also shares the early success of The Sovereign Consultant book funnel, how it’s driving revenue without paid ads, and the next steps for scaling its impact. If you're looking for a smarter way to monetize your expertise without building a bloated team, this episode is packed with insights.
Episode Highlights:
00:00 – Welcome, Smart Authors!
01:35 – The Journey of James Kemp
James shares his background, past successes with book funnels, and what led him to create his current model.
05:05 – James' "Daily Client Machine" Book Funnel Strategy
How his first book funnel proved that a customer is 40x more valuable than a lead.
07:46 – Consumption = Clients
Why getting people to consume your book, emails, and workshops naturally leads them to becoming high-value clients.
11:53 – The Overview of "The Sovereign Consultant" System
Breaking down James’ solo consulting model and how it efficiently converts customers into long-term clients.
15:47 – Books as Customer Offers
Why selling a book creates better clients than giving away free PDFs and lead magnets.
19:25 – The Hybrid Offer Maximizes Asset Efficiency
How James repurposes client trainings into customer offers to generate revenue while reducing extra work.
22:13 – Customer Offer Money Funds Client Acquisition
How James reinvests revenue from book sales and workshops to grow his client base.
23:48 – How Has "The Sovereign Consultant" Book Performed? (Real Stats)
A look at the book’s early performance—over 500 copies sold and $25K in revenue without ads.
27:26 – Books Are Evergreen Assets (Especially When You Teach Fundamentals)
Why The Sovereign Consultant book will remain relevant for years and how it continuously drives sales.
32:11 – What's Next for "The Sovereign Consultant"?
James’ plan for scaling the book funnel and optimizing conversions into clients.
35:41 – Where Can You Get the Book?
James shares where to grab The Sovereign Consultant and how it can help transform your consulting business.
36:30 – Thank You for Listening
If you enjoyed this episode, be sure to subscribe and share!
Get James' new book:
- https://thesovereignconsultant.com/get
Resources:
- Smart Author Media: https://smartauthormedia.com
- Book your free book marketing chat with Chris here: https://smartauthormedia.com/chat
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