Ep 170 Building your Brand visibility strategies with Anna Jones

 

"Building Your Brand: Visibility Strategies with Anna Jones 

 

What's your why? sometimes this can be a difficult question to answer but one I think is key to understand before you start showing up as the face of your brand. 

My guest this week Anna Jones - Visibility expert helped make this more accessible by asking yourself what is the impact that you want your product to have on your customer. What do you want it to do for them, this goes much deeper than the features and the benefits of the products. 

In this week's episode of Start Scale Succeed I chat with Anna about how you can be more visible in your brand and some of the areas to understand before you do that. 

Some of the topics we chat about are 

• Building brand recognition 

• Prioritizing direct customer interactions

• Effective use of social media and email marketing for improved visibility and engagement.

• Creating a strategic marketing plan 

• Developing a mission and vision that truly reflect your "why" and value proposition.

Anna brings a wealth of experience from her time managing flagship stores for notable brands like M&S and Topshop to forming her marketing agency in Chicago. Having experienced a confidence crisis herself, Anna now dedicates her efforts to helping female entrepreneurs gain visibility and confidence in their businesses.

https://www.yourajency.com/anna-jones-visibility-expert

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Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

 

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

 

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.

 

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

 

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 

 

At the end of the Runway period, they’ll analyse your data to establish what profitable