I'm all for anything that is going to make you more money in your business and connecting with your customers in an authentic way. Live shopping ticks those two boxes.
In todays episode of Start Scale Succeed I'm joined by Stephanie Weightman the founder of highlight crafts who started to implement Live shopping in their business just 9 months ago and it has literally saved them from going under.
Stephanie initially started slowly with Live shopping once a month but is now doing several campaigns a week turning over anything between £5K to £15K per session!
Episode Highlights:
Live Shopping: The Game-Changer: Stephanie shares her incredible journey of reviving her business with live shopping after facing a near-disaster and how she was able to replace millions of lost revenue. Discover how she managed to transition from traditional TV shopping to interactive digital platforms, securing her business's future and even expanding it.
Simple Start, Monumental Growth: Learn from Stephanie's experience of starting small with live shopping—initially expecting modest numbers—and how she turned it into a significant revenue stream, now achieving up to £15,000 an hour in sales with 80% conversion rates.
Engagement & Community: Stephanie discusses the importance of direct customer engagement through live shopping. With interactive sessions, personable demonstrations, and dynamic product stories, she’s not only selling products but also building a loyal community.
Innovative Strategies: Discover the methods that Stephanie and her team utilised—from themed shows to engaging live quizzes—that kept their audience coming back for more and even boosted their conversion rates to impressive levels.
The Future of Shopping: As Stephanie declares, "Live shopping is the future," see why she believes this format is here to stay and how it can democratise the retail experience for brands and customers alike.
Stephanie’s story is a testament to resilience and innovation. If your business is pondering its next move or if you need inspiration on handling market shifts and challenges this episode is a must-listen.
Links
https://sprii.io/
This weeks Guest
https://www.linkedin.com/in/stephanie-weightman/
https://www.instagram.com/highlightcrafts/
https://www.instagram.com/liveshoppingvip/
https://liveshopping.vip/
Stephanie Weightman is the Creative Director and one of the founders of Highlight Crafts Ltd. She has worked with big-name craft products and developed many new products over the years - including her own brands; Two Red Robins, Lemon Lane, My Craft Studio, Tattered Lace, Screen Sensation, and many more. Stephanie has taken newly developed product from zero to multi million pound turnover brands through her experiences in TV shopping.
Stephanie also started from scratch the award-winning Crafting Live shows, which run in various locations across the UK annually. Stephanie also appears at major shows and events and has written several books.
Her latest venture through Highlight Crafts and live shopping.VIP is in the world of social shopping, working closely with the most innovative and market leading facilitator Sprii. With this partnership Highlight crafts are quickly becoming recognised as social shopping super users.
Her achievements in the world of craft have seen her gain multiple awards year after year, including Best Overall Designer, Celebrity Crafter of the Year, and most recently, Designer of the Year for the third year running and Craft Influencer of the Year (2020
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Nicole Higgins is an award-winning retail consultant with ove