Ep 180 Essential PR Strategies for Small Business Growth and Visibilitywith Pippa Goulden

Pippa Goulden joins the Start Scale Succeed podcast to chat all thing PR for your small business and how you can DIY it and the steps you need to take to increase the visibility of you and your brand. 

Highlights include 

🎙️ Personal Branding Power: Learn how to weave your personal story into your brand to create compelling narratives that connect with your audience. Pippa highlights the importance of sharing personal stories that align with your business goals without oversharing irrelevant details.

📰 Pitching to Journalists: Pippa offers brilliant advice on how to capture the attention of journalists by focusing on what makes your brand products unique. She emphasizes the importance of sharing your "why" and suggests looking for innovative ways to present your story.

🤝 PR Strategies Beyond Press: Did you know PR isn't just about getting featured in magazines? Explore other avenues like podcasts, panels, and brand collaborations that can boost your brand's visibility.

📊 Measuring PR Success: While traditional metrics might be elusive, Pippa talks about ways to track the impact of PR efforts. She shares examples of unexpected opportunities that arose from effective storytelling.

🛠️ Getting PR Ready: Find out what makes your brand ready for PR. Pippa stresses the significance of having a solid foundation—like good imagery, a functional website, and the right mindset.

 

 

Guest Pippa Goulden 

PR Expert 

https://www.instagram.com/pippa_the.pr.set/

https://www.linkedin.com/in/pippa-goulden/

 

Pippa Goulden is the Founder of The PR Set and a small business PR expert. She is on a mission to help indie businesses and small brands learn how DIY PR 

Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

 

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

 

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.

 

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

 

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 

 

At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.

 

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