Claudia shares her journey from marketing to design, the challenges early-stage brands face with packaging, and her expert advice on how founders can communicate their brand’s personality, maximize every inch of packaging real estate, and strike the right balance between standing out and fitting in with category norms.
You’ll hear about common mistakes to avoid, trends shaping the future, and some and practical tips for leveraging colour psychology and QR codes to engage your audience.
Whether you’re just starting out or thinking about a brand refresh, this episode is packed with actionable insights to help your product pop off the shelf and into the hands of customers.
We chat about
The Role of Packaging in Brand Success
Process for Starting a Packaging Project
How Brands Can Stand Out with Packaging
Common Packaging Mistakes
Defining Brand Personality
Incorporating QR Codes on Packaging
Emerging Packaging Trends
AI in Packaging and Design
Importance of In-Person Shelf Research
Rebranding: When and Why to Revisit Brand Identity
Guest Claudia Costa -Rowse
Claudia is the founder of Freckle design studios A pocket-sized studio, for small teams with big visions.
Freckle exists to support ambitious brands with creative that actually works - clear, collaborative, and built for where you are right now.
Claudia is a London-based branding and packaging specialist, with over 12 years experience helping brands grow in the food & drink, health & wellness, beauty and lifestyle sectors.
She is passionate about crafting brand identities that are rooted in strategy and full to the brim with personality.
https://www.freckledesign.studio/
https://www.linkedin.com/in/freckledesign/
https://www.instagram.com/freckledesign.studio
https://www.freckledesign.studio/packagingchecklist
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.
Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
https://runwaytoresults.com/
https://neondigitalclicks.co.uk/