On this episode of Start Scale Succeed,Nicole Higgins sits down with Katy Cottam, the founder of Luna Daily—a body care brand redefining skincare for women at every age and life stage.
Katy opens up about her journey from a personal struggle with thrush and sensitive skin to launching and leading a fast-growing brand with retail partnerships at places like Boots, Sephora, and M&S, just three years after launching.
She shares behind-the-scenes stories about breaking taboos, securing major retail deals, and her passion for changing conversations around women’s health.
Katie also gets candid about what it takes to scale, the importance of building the right team, how authentic influencer relationships powered Luna Daily’s viral moments, and her commitment to fostering a healthy work culture.
Whether you’re launching your own brand or looking for real-world advice on business growth, Katy brings valuable tips, hard-won lessons, and true inspiration.
Katy shares her founder story from the initial investment plan to get the business off the ground to launching in M&S, Sephora and Boots in a record 3 years after Launch.
We chat about
Her funding and investment journey
How she is using influencers to help with the growth of the brand.
Innovation and Product development - focus on improving core products, and continuous innovation on where the gaps are in the industry but still staying true to their core values and mission.
The Retail partnership with Sephora and launching in the US and how that partnership came about.
Why she chose omni channel right from the beginning and how she secured deals with M&S and Boots and how they are building on those partnerships.
Growing the team and her first hires in the business
Company culture and living her brand values.
Her defining moments so far with the brand and what's next for the business.
Guest Katy Cottam
Founder Luna Daily
https://www.instagram.com/luna_daily_official/
https://luna-daily.com/
https://www.instagram.com/katycottam/
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.
Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
https://runwaytoresults.com/
https://neondigitalclicks.co.uk/