Talking About Marketing

Steve opens with a morbid but revealing question about eulogies, leading to Hunter S. Thompson’s brutal assessment of Richard Nixon and what our own legacies might reveal about how we’ve chosen to live.

David shares an intelligence officer’s deceptively simple framework for clearer thinking: separate what you know from what you don’t know from what you think, a discipline that could transform everything from...

In Person, Leigh Anderson’s “The Paramedic Mindset” reveals why technical competence becomes the foundation for human connection, particularly when stakes are highest. His framework of physical, psychological, and social wellbeing offers a blueprint for anyone working under pressure.

In Principles, Lisa Cron’s “Story or Die” digs into the neurological reasons why narrative trumps instruction ever...

Viktor Frankl’s “Man’s Search for Meaning” offers profound guidance for business owners feeling overwhelmed by today’s relentless news cycle, reminding us that survival often depends on having something meaningful to work toward rather than comfortable circumstances.

Steve shares practical questions for creating AI language guides that capture your genuine voice instead of corporate cardboard, while Da...

Steve sets the scene with a restaurant analogy that cuts to the heart of our AI dilemma: magnificent handcrafted hamburgers versus mass-produced alternatives both serve purposes, but only when we choose consciously rather than defaulting to whatever feels easiest.

The conversation examines three fundamental human vulnerabilities that make us susceptible to AI’s false promises: our brain’s natural inclination toward ener...

Steve and David emerge from a classified briefing at the Australian Cybersecurity Centre with sobering news: the average cyber attack costs small businesses $50,000, and we're all walking around with targets painted on our digital backs.

Bevin from Legends with Bevo shares his painful experience of losing his Facebook business page to scammers, illustrating how quickly years of hard work can vanish with one misplaced click.

Th...

Stan McChrystal reveals why character equals conviction multiplied by discipline – and why this military wisdom transforms how we approach marketing authenticity in a world obsessed with quick wins.

Belle Baker’s thoughtful response to our previous episode on conversational power sparks a deeper exploration into the magic words that either constrain or liberate our thinking. When we default to asking “what should we do?” we’re unknowingly shutting down possibilities, but shifting to “what could we do?” opens creative floodgates.

Rutger Bregman challenges us to create ripple effects from small personal changes that benefit entire communities.

In Person, we discover why songwriters and business folk alike benefit from fresh eyes that ask the right questions, revealing how collaboration creates outcomes greater than the sum of their parts.

Will Guidara’s journey from awestruck 12-year-old at the Four Seasons to creating one of the world’s best restaurants reveals what “unreasonable hospitality” truly means. Disney’s insistence on breathing animatronic birds teaches us why perfection in unseen details creates experiences customers can feel.

Willie Nelson once said you should “get to the heart of feelings and keep it to a minimum” for maximum effect. We wish Facebook had taken that advice before building an empire on manipulating our emotions. Sarah Wynn-Williams lifts the veil on tech’s “move fast and break things” mantra in her revealing memoir of life inside Meta’s walls.

David Duchovny reveals why success can leave you alone on a pedestal while failure invites you into a community of shared experience.

Rick Caruso demonstrates why planning for disaster means you might be the only building left standing when LA’s wildfires rage through – and why his private firefighter strategy offers lessons for us all.

Willie Nelson shows us why getting to the point isn't just good songwriting – it's good business sense, especially when your audience's attention span is shorter than a country music chorus.

In this episode of Talking About Marketing, we explore the delicate balance between staying true to yourself and navigating external expectations.

Welcome to another thought-provoking episode where we dive deep into the realms of literature, personal insight, and the art of effective marketing.

Welcome to this episode of Talking About Marketing, where we’re diving into some deep and sometimes challenging themes.

In this episode of Talking About Marketing, Steve and David begin by diving into the concept of the "wild creature mind" from Steve Biddulph's latest book, unpacking how our instincts and body signals often guide us before our logical brain catches up.

In this episode, Steve and David dive into the power of small habits and mindset shifts that boost both personal well-being and business growth.