Talking About Marketing

In this blockbuster episode of the Talking About Marketing Podcast, Steve and David Olney delve into the intriguing world of mind-changing strategies and powerful principles for business success, drawing inspiration from an unusual source: Arnold Schwarzenegger.

Titled What Would Arnold Schwarzenegger Do?, this episode embarks on a journey through David McRaney's enlightening book, How Minds Change. The discussion explores a novel...

In this seventh episode of the third series of Talking About Marketing, we start by reflecting on just what it is that holds so many of us completely helpless against the attraction of those social media channels.

Just why do we keep that phone in our hands when we have decent movies to watch or people to talk to or children to play with? Will Storr has an answer and it revolves around our dire need for status. You didn't see that...

In this fifth episode of the third series of Talking About Marketing, we start by going back to basics with the teacher who taught David Olney how to walk with his cane.

That teacher's name is Roley Stuart, and as we'll discover, his practical, firm approach to teaching principles has helped David navigate the world with independence and confidence ever since.

In this episode, we look at what lessons the rest of us can take from ...

In this fifth episode of the third series of Talking About Marketing, we focus on some sobering insights from the world of social media.

They come from one of Steve's LinkedIn contact, Jessamyn Hayden McLachlan from Felt Brand Stories, in the wake of the Adelaide Hills Winter Reds festival.

In the Perspicacity segment, we continue our focus on David Sandler's Sales Submarine, this time the fourth compartment of Budget.

In Proble...

In this fourth episode of the third series of Talking About Marketing, we start with some glittering insights from the world of Barbie.

Yes, Barbie is a toy but some of the principles raised in the blockbuster movie give pause for thought.

In the Principles segment, Oscar Wilde returns with the mystery of a Green Carnation in his lapel. Yes, this links to our wish to create marketing worth talking about today.

Dear client, Belle...

In this third episode of the third series of Talking About Marketing, we start with the first of three insights from the new biography of Oscar Wilde entitled, Oscar. His reflection towards the end of his time in Reading Gaol that his life will now be dedicated to tragedy, offers the artistic version of something shared by one of our clients, Emanuel from Flinders Run Wines.

In the Principles segment, we glean insights about how t...

In this second episode of the third series of Talking About Marketing, we turn our attention to acknowledging the inner potential we all have, individually and in teams, when it's time to embark on new tasks or projects or opportunities.

To that end, David mines the work of Kathryn D. Cramer.

For the Person segment, however, Steve taps into the work of Bill Bryson, who has thoughtfully mined the work and lives of many people thro...

In this first episode of the third series of Talking About Marketing, we turn our attention to the all important task of writing words that "sell".

But before we help you gain fame for your sales prowess, we begin with Marcus Aurelius' warning words about fame itself.

In our mailbag, Steve is drawn into his broken record-like reminders about how clunky and miselading many Google warning emails can be.

Then, for something differe...

How much does AI really understand? How much have we made ourselves its slave through our social media usage? And what does this mean for our marketing efforts?

In this final episode of the second series of Talking About Marketing, we turn our attention to the endeavour of human craft as well as our proclivity for finding the laziest way possible to do things with AI.

David Auerbach is a writer, technologist, and software enginee...

It's one thing to be good at marketing. In marketing, you choose the areas to fish and select the right bait and plan the finer details of your fishing expedition. However, if you get a bite, can you land your prize? This latter part of the process is called Sales.

In this episode, we discuss David Sandler's 49 rules of sales. According to summaries.com, the rules can be divided thus:

• Rules 1 - 6 are the core concepts of th...

How do you get through to your customers and potential customers in this era when pleasure is not only expected but still leaves them jaded?

If you're a founder (or you work for one), you will find this episode helpful if you've had to navigate that point in a business at which a founder's personal abilities and capacities are overrun by the demands of growth in the business.

We do tend to think of heroes as solo champions who save the world.

Would you join a community build around your brand?

This is an important start to our second season. Through the Marketing Rebellion book by Mark Schaeffer, we are all reminded that we control only a small slither of our branding efforts.

Don't you wish you could weave some words and have people fall under your spell?

All the research says empowered employees make a huge and positive impact on businesses but the concept scares the living daylights out of owners and managers.