Talking About Marketing

Talking About Marketing

Talking About Marketing is a podcast for you to help you thrive in your role as a business owner and/or leader. It's produced by the Talked About Marketing team of Steve Davis and David Olney, with editing by Tim Whiffen. Artwork by Casey Cumming. Each marketing podcast episode tips its hat to Philip Kotler's famous "4 Ps of Marketing" (Product, Price, Place, Promotion), by honouring our own 4 Ps of Podcasting; Person, Principles, Problems, and Perspicacity. Person. The aim of life is self-development. To realise one's nature perfectly-that is what each of us is here for. - Oscar Wilde Principles. You can never be overdressed or overeducated. - Oscar Wilde Problems. “I asked the question for the best reason possible, for the only reason, indeed, that excuses anyone for asking any question - simple curiosity. - Oscar Wilde Perspicacity. The one duty we owe to history is to rewrite it. - Oscar Wilde Apart from our love of words, we really love helping people, so we hope this podcast will become a trusted companion for you on your journey in business. We welcome your comments and feedback via


November 27, 2023 25 mins

In the latest episode of "Talking About Marketing" with Steve Davis and David Olney, we explore the intersection of art, leadership, and AI in the modern business world. Our special guest, David Gauci, a veteran in the theatre scene and founder of Davine Productions, shares insights on finding one's unique voice in the performing arts and beyond. This is a must-listen for anyone seeking to carve out a distinctive identity in toda...

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In this blockbuster episode of the Talking About Marketing Podcast, Steve and David Olney delve into the intriguing world of mind-changing strategies and powerful principles for business success, drawing inspiration from an unusual source: Arnold Schwarzenegger.

Titled What Would Arnold Schwarzenegger Do?, this episode embarks on a journey through David McRaney's enlightening book, How Minds Change. The discussion explores a novel...

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October 30, 2023 34 mins

In this seventh episode of the third series of Talking About Marketing, we start by reflecting on just what it is that holds so many of us completely helpless against the attraction of those social media channels.

Just why do we keep that phone in our hands when we have decent movies to watch or people to talk to or children to play with? Will Storr has an answer and it revolves around our dire need for status. You didn't see that...

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In this fifth episode of the third series of Talking About Marketing, we start by going back to basics with the teacher who taught David Olney how to walk with his cane.

That teacher's name is Roley Stuart, and as we'll discover, his practical, firm approach to teaching principles has helped David navigate the world with independence and confidence ever since.

In this episode, we look at what lessons the rest of us can take from ...

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In this fifth episode of the third series of Talking About Marketing, we focus on some sobering insights from the world of social media.

They come from one of Steve's LinkedIn contact, Jessamyn Hayden McLachlan from Felt Brand Stories, in the wake of the Adelaide Hills Winter Reds festival.

In the Perspicacity segment, we continue our focus on David Sandler's Sales Submarine, this time the fourth compartment of Budget.

In Proble...

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In this fourth episode of the third series of Talking About Marketing, we start with some glittering insights from the world of Barbie.

Yes, Barbie is a toy but some of the principles raised in the blockbuster movie give pause for thought.

In the Principles segment, Oscar Wilde returns with the mystery of a Green Carnation in his lapel. Yes, this links to our wish to create marketing worth talking about today.

Dear client, Belle...

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September 4, 2023 44 mins

In this third episode of the third series of Talking About Marketing, we start with the first of three insights from the new biography of Oscar Wilde entitled, Oscar. His reflection towards the end of his time in Reading Gaol that his life will now be dedicated to tragedy, offers the artistic version of something shared by one of our clients, Emanuel from Flinders Run Wines.

In the Principles segment, we glean insights about how t...

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August 21, 2023 38 mins

In this second episode of the third series of Talking About Marketing, we turn our attention to acknowledging the inner potential we all have, individually and in teams, when it's time to embark on new tasks or projects or opportunities.

To that end, David mines the work of Kathryn D. Cramer.

For the Person segment, however, Steve taps into the work of Bill Bryson, who has thoughtfully mined the work and lives of many people thro...

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August 7, 2023 39 mins

In this first episode of the third series of Talking About Marketing, we turn our attention to the all important task of writing words that "sell".

But before we help you gain fame for your sales prowess, we begin with Marcus Aurelius' warning words about fame itself.

In our mailbag, Steve is drawn into his broken record-like reminders about how clunky and miselading many Google warning emails can be.

Then, for something differe...

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June 19, 2023 41 mins

How much does AI really understand? How much have we made ourselves its slave through our social media usage? And what does this mean for our marketing efforts?

In this final episode of the second series of Talking About Marketing, we turn our attention to the endeavour of human craft as well as our proclivity for finding the laziest way possible to do things with AI.

David Auerbach is a writer, technologist, and software enginee...

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June 5, 2023 37 mins

It's one thing to be good at marketing. In marketing, you choose the areas to fish and select the right bait and plan the finer details of your fishing expedition. However, if you get a bite, can you land your prize? This latter part of the process is called Sales.

In this episode, we discuss David Sandler's 49 rules of sales. According to, the rules can be divided thus:

  • Rules 1 - 6 are the core concepts of th...
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May 22, 2023 29 mins

Continuing on from our discussion in episode 6, The lost art of delayed gratification, this time, David and Steve ponder the challenges we all face when the marketplace is full of businesses and media working overtime to be "novel".

Despite needed to do some ethical gymnastics, they stumble upon a marketing mix that might help you have your cake and eat it too, without selling your soul (or your business).

You might recal...

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How do you get through to your customers and potential customers in this era when pleasure is not only expected but still leaves them jaded?

It's hard to be novel and the star of the show these days, for any more than Andy Warhol's famed "15 minutes" because all of us are saturated with pleasure triggers. Professor Anna Lembke pulls the curtains back from this phenomena in her book, Dopamine Nation. It makes for some sobering read...

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April 24, 2023 33 mins

Why do smart people do dumb things? This is the question posed by author Keith Cunningham and discussed by David and Steve in this episode.

One hint might relate to how much time smart people spend each day actually thinking.

It's an interesting discussion that might just help give you the edge in life and business.

Steve also picks up an unexpected insight from the book, Chokepoint Capitalism. It has nothing to do wi...

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April 10, 2023 36 mins

If you're a founder (or you work for one), you will find this episode helpful if you've had to navigate that point in a business at which a founder's personal abilities and capacities are overrun by the demands of growth in the business.

It is at this point that founders need to make some profound adjustments to avoid their business imploding.

This crossroads is typically met when an enterprise reaches the 5-15 employee mark.


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March 27, 2023 23 mins

We do tend to think of heroes as solo champions who save the world.

But no hero (or business leader) is an island.

Even the iconic hero, Superman, relied on Lois and Jimmy to get him out of tight scrapes when the likes of Lex Luther weakened our superhero with Kryptonite.

In this episode, we reflect on what historical stories about heroes and leaders on the battlefield can realistically teach us about how to lead, relate to, and...

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March 13, 2023 32 mins

Would you join a community build around your brand?

If you're anything like Groucho Marx, you'd refuse to join any club that would have you as a member, which is why this episode might make some uncomfortable and challenging listening, re Belonging To The Brand.

This book by Mark Schaefer, offers community as a new frontier for marketing to explore, but it's a high stakes option where people will be able to smell bad motivation f...

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This is an important start to our second season. Through the Marketing Rebellion book by Mark Schaeffer, we are all reminded that we control only a small slither of our branding efforts.

Customers rule the world.

We explain in more detail, along with poking fun at stuffy branding agencies, making notes about the upcoming change to Google Analytics, and reflecting on whether or not the University Of Adelaide's 2016 campaign, Seek ...

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December 24, 2022 37 mins

Don't you wish you could weave some words and have people fall under your spell?

In the Principles section, David explains how author, Blair Warren, has compiled a list of 27 words that will achieve this end.

Is this hocus pocus or does it have substance?

You're about to discover it's the latter!

Meanwhile, following our remininiscing about the infamous "ants" TV commercial recently, we're returning to the topic like ants to a ...

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December 12, 2022 43 mins

All the research says empowered employees make a huge and positive impact on businesses but the concept scares the living daylights out of owners and managers.

That's why, smart speakers and authors like Josh Bernoff and Stan McChrystal, change the language to terms like Strategic Alignment And Customer Obsession. It's more palatable to the C Suite!

We unpack this in the Principles section of the podcast.

Meanwhile, a random pla...

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