July 30, 2025 • 37 mins
The Content Creator. One of the most sought after careers in 2025! It's not just Gen Z'ers trying to earn the luxury to talk about their passions from home or some beautiful resort with their millions of dollars in their bank accounts. How realistic is the life of a full-time content creator? Is it so real that you can just quit your job? We tackle the very tricky and touchy hot topic on this week's episode.
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@lexiwiththecurls
@alejandro_niglesias
Produced by CamQuotes
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:05):
This is a touchy subject.
Speaker 2 (00:08):
It is a touchy subject because it is very millennial
in gen Z based, but I'm also seeing gen X
get into this as well. Have you guys noticed that
everyone's end game is to be a content creator? I
mean they could be an actress, a doctor. Everybody just
(00:29):
wants to be a content creator and stay at home
and make videos all day, and that is the end
goal here. Like, I feel like careers outside of content
creation are now no longer the goal anymore. But it's
I'm also seeing in a lot of millennials and gen
X too, So I'm very shocked that it's not just
the gen Z's because gen Z that at least grew
(00:50):
up seeing content creators. We didn't grow up seeing content creators.
We were the first content creators. And then gen X
is just you know, should be should be retiring soon.
Gen X folks, they should be retiring within the next
ten to fifteen years. They probably aren't, But have you
noticed this trick?
Speaker 1 (01:07):
Yeah?
Speaker 3 (01:08):
Sadly, yeah, yeah, what's happening? I'm like, what's happening here?
Speaker 2 (01:15):
I swear it's like everybody I see, it's like everything
is about they want to do a full time they
want to make enough money where they could just talk
about their passion. And while I understand it sounds so amazing,
I don't think people truly realize one how much money
you can't make, can or can't make, and then also
I don't think they realize how much work and effort
(01:37):
it takes. Because you know, on TikTok, now they're telling
you to make three videos a day. Who has three
videos a day?
Speaker 3 (01:44):
Yeah?
Speaker 2 (01:46):
Now, when I say they, I mean the TikTokers, not
like officially from TikTok. They are saying, if you want
to be a content creator and you want to start
making money and you want to go viral, you have
to post three times a day, three whole videos a day.
And that's a that's a lot of energy, it's a
lot of time, and I just don't have the time
(02:06):
for it. And also I will say this as somebody
who used to work in a freelance type of space,
because when you think about it, content creation is really
essentially you're a contractor and you're working with different brands.
You're working with so many different brands. You have those
net thirties net sixties that you have to wait to
get paid. You are not getting a consistent paycheck, you
are not getting benefits, you don't have health insurance, You're
(02:28):
going through a lot, and it's not consistent. So when
I worked in the entertainment space, and I was working
in television before I got into my current job, my
current career, that I didn't like the not knowing where
my next check was coming or had to keep finding
the next job, have to find another show to work on.
As a content creator, you're constantly looking for the next
brand to give you some money, and that lifestyle is
(02:50):
just not for me. So I'm not one of those
people that wants to quit my day job and just
do it full time. But I see the appeal because
you see these folks or you see Kid to Not
who's like on commercials and making millions of dollars and
everybody's like obsessed with him, even celebrities and celebrities are
trying to get his attention. I don't get it because
(03:10):
that's not my demo. I'm not his demo. So I
don't get the appeal. But it's like it makes everyone
think that they could do it. It makes everybody think
that they are entertaining. That's the other thing. So Back
in the day when I was working in reality everybody
used to say, oh, picture show with me, Me and my
friends are so funny, we need our own reality show.
Do you Are you guys really that entertaining?
Speaker 3 (03:32):
Do you?
Speaker 2 (03:33):
The same thing goes for content creation to me, like,
are you entertaining like you think you are?
Speaker 3 (03:39):
Are you?
Speaker 2 (03:39):
Do people really want to see you talk about? Let's
say you're a tea you want to be a tea
content creator and you want to review a bunch of teas?
Are you the best person to do?
Speaker 1 (03:49):
Like?
Speaker 3 (03:50):
But they might need, they might need, but they might
not be.
Speaker 1 (03:55):
Yeah, I mean I'm here as support today, I'm here
as the truth teller on your shoulder. See. I think
the problem is remember back in the day, everybody's parents
thought their kid was special. So this is like that again,
(04:18):
but just in a different way. It's like everybody thought
that they could perform at the talent show. Remember when
we had talent shows. These kids don't even they don't
even do that.
Speaker 2 (04:28):
No, oh no, they couldn't be They wouldn't be able to.
They get bullied today in today's time, they would get
bullied and stuff.
Speaker 3 (04:34):
It's just not worthing we had talent shows.
Speaker 1 (04:37):
See, you have to have an order to separate everyone.
I mean this might be a controversials take, but you
it's like every show we grew up with. If you
have to have a studio audience and you have to
have the stars, you have to have a divide to
keep society like in line. That's why things is going,
(04:59):
you know, smiling out control, because there's no there's no
line anymore. There's no studio audience. Ay, there's no one
who's content to be like clap when the when the
clap sign comes on, everyone is on the stage. So
there's no one saying, oh you you can't be Kai.
You can be like Kai the doctor. You can be
(05:21):
Kai the lawyer. You could be It's like no one
is doing that. So now everybody is trying to do
the same thing. Everyone's trying to review restaurants. Everyone's trying
to be a style expert. Everyone's trying to be I
even see it like doctors doing it, lawyers doing it.
Everyone is trying to strip down their everyday life to
(05:44):
be a content creator. But the question is if everyone's
on stage doing it, it's just now TikTok is like,
I mean, I'm trying to be on there, but a
lot of time it's just a bunch of noise. It's
a bunch of everyone doing the same.
Speaker 2 (05:58):
Thing it is it is and people because no one
differentiates themselves. Everybody is just, like you said, doing the
exact same thing they saw someone else doing. But what's
funny is like you have the people, like you mentioned
the doctors that are doing content has nothing to do
with Like it could be a doctor doing fashion content
like outfit of the Days and stuff like that, which
(06:19):
is cool, But it's like, why don't you do content
on your experte Yes, like on your expertise, take that
and turn that into making additional money, just like if
you are a designer, then yes, then you do your
fashion content. Like people, it's almost like people don't want
(06:39):
to do content on what they're good at, Like, if
you're good at something, why don't you do your content
on that? And I see a lot of people, you know,
kind of like confused, like well what do I do?
And I'm like, aren't you a gym teacher? Why don't
you do fitness videos? Like make it make sense? Like
why don't you do something that makes sense for what
you do for a living? Why don't you use that
(07:00):
and make more money off of it versus like, well,
I'm a gym teacher, but I want to do content
on wines.
Speaker 3 (07:07):
It's like, you know, I just feel like it needs.
Speaker 2 (07:10):
To make sense. It needs to make sense, and people
just want it. But also what it says is people
just want to be famous no matter what it's like.
I just want to talk about whatever people want to
click on. That's what people want to do. And so
for me, so I started off as a well before
this was even a thing, before it was content creators, influencers,
whatever you want to call them, bloggers. I was a YouTuber,
(07:33):
a YouTube guru is what they used to call us
back in the night. And we're talking like two thousand
and seven, two thousand and eight, a YouTube guru, and
I was in the beauty space, the black hair space specifically,
it was only like six of us like that started,
six hair influencers, and we would do like product reviews
and stuff like that. Once the narrative shifted and people
(07:53):
started wearing full face makeup to get in the shower
to wash her hair, it turned and it turned me
off and I was no longer interested in doing it anymore.
Because I'm like, this is not fun anymore and the
payoff at the time, like I was making money off
of YouTube, I was making money with brands. It wasn't
fun anymore. Because now it's like you have to wear
full face makeup and I'm like, this is too much,
(08:15):
Like I'm not doing this, like I'm not. Like they
changed the game and they made it you know, next thing,
you know, you have to have three cameras and three lights,
which I do have now, but you know, like they
turned it into something where you had to have a
full production studio room and they took the fun out
of it. To me, they took the fun out of it.
But now it's like everybody wants to do this, but
(08:35):
they don't realize one the amount of money you have
to spend to get into it. You have to buy cameras,
you have to buy lighting, you have to buy you know,
the computers. You have to pay somebody to come follow
you around. We've been to some events where some content
creators are there, they have photographers and videographers.
Speaker 3 (08:53):
Following them around the place.
Speaker 2 (08:55):
Like I don't think people truly understand how much energy
and ever for it takes. These girls, especially in the
women's space to beat the space. These girls put on
full face makeup to go nowhere every day to talk
to you about whatever their expertise is or whatever they
say their expertise is. And I just don't think that
people truly understand how much work is involved, but also
(09:18):
that most most people won't make it as the kay snots.
Speaker 3 (09:22):
There's only one kaysnot like whoa, I mean.
Speaker 1 (09:28):
You're right, I told you. I'm here as your your conscience,
your true real conscience today content creator in the making.
Because it's like there's a woman who she has over
a million followers, and she got that by cleaning up everything.
(09:49):
Like she goes on trips and she cleans the like
the restaurant or whatever, restroom, bathroom, kitchen, all of that.
She'll clean it. A million followers just and it's like
she has the products listed. She goes on cruises, she'll
(10:09):
clean the room. She goes to luxury hotels, she cleans
the room and shows you that nothing is clean. And
it's like that is a very specific thing. I'll be
telling people what is that specific thing that you that
you can do? Because right food Review were full? We full, Yeah,
(10:31):
we're full. If you want to do beauty and makeup.
The people who are the top were full.
Speaker 3 (10:39):
That's it.
Speaker 2 (10:40):
It's too many girls, Like, it's too many girls in
that space now, Like it is ridiculous how many women
are in the hair and beauty space, Like you'll all
have the same hair or there's there's thousands of girls
women that have the same exact hair type as you,
that are doing the exact same product review as you. Like,
what makes you stand out? What makes your content stand out?
And you have to do something. There is this girl
(11:01):
that I follow. She is amazing. She does a beauty review,
or she'll do a face of the day. She'll put
her makeup on while telling a murder mystery story or
a true crime story. That to me was someone put
me on. Actually Tanya that works with us put me
onto that her podcast. Well I think at the time
it was just video YouTube. She's literally because you know it's visual,
(11:23):
so she is like a visual podcast. She's literally doing
her makeup look of the day. And while she's putting
on her makeup, she is telling you a story about
a murder mystery. And when I say, that was different,
and so she's winning because of that because it's so different,
but you have You can't just show me how to
put on your makeup every day because everybody's doing the
(11:43):
exact same thing.
Speaker 3 (11:44):
So uh yeah, you have to do something different. Clean
talk is really big.
Speaker 2 (11:48):
So that lady that you were referring to, I have
seen her videos, but clean talk is a really big thing.
Apparently folks love to watch videos and people cleaning, but
they don't like to clean themselves. Yeah, so I think
I'm one of those people.
Speaker 1 (12:01):
Is the lady who treats her dog like her man.
Speaker 3 (12:08):
I haven't seen her in a while.
Speaker 1 (12:10):
They used to push her videos heavy, Like she is
caressing the dog, she is putting the cocoa butter and
coconut oil on the dog. The dog is just shimmery,
twankling and glistening, just looking like just so happy to
be in this relationship with this woman. This woman was
(12:33):
cooking him meals and I didn't even know a dog
could eat, Yeah, like making him eggs and grits and
like what that is million problems.
Speaker 3 (12:45):
But you know what it is.
Speaker 2 (12:46):
She probably just did that one video that one time
and it hit. That's the other thing with a lot
of these videos, like the lady that's like, oh, let
me show everybody that this hotel probably has bedbugs, and
let me go through and you know, see everything. You
have that one video of you doing something quirky or
something different, and that video hits. Take that and run
with it. Another thing I see is people will go viral.
(13:08):
They'll have one video that goes viral and then the
rest of her content is nothing like that, And so
it's like you have to like make it work for you.
Speaker 3 (13:14):
I don't know if you saw have you seen the new.
Speaker 2 (13:17):
Probably not because you're still on Instagram and Facebook, Probably
because you're a gyastionic millennial.
Speaker 1 (13:22):
So I've brought a lot of.
Speaker 2 (13:26):
So yeah, look, so okay, this lady went viral for
getting kicked out of a house for July fourth party
because she wasn't invited, or they thought she wasn't invited.
Speaker 3 (13:38):
They didn't know who she was.
Speaker 2 (13:40):
This lady had last time I checked, four million views
in that one video. She started off with less than
ten thousand followers. She now has hundreds of thousands of followers.
So that one video her content is about gardening. So
what she's been doing is doing like ten videos a
day of like look at my tomatoes, look at my lady.
(14:05):
So it's so interesting because it's like, once you go viral,
you have to make it work for you, and you
have to make it work fast. So what she was
doing because after she hit that ten thousand, she was
able to get into the Creator program. She got into
the Creator program off of that one video about with
her cry and talking about being kicked out of this
lady's house. And of course she's like, well, let me
(14:26):
capitalize office. She did a good job. She was doing
like ten videos a day. She probably still is, and
that was July fourth. She literally I saw the video
on July fourth, like when it only had like ten
thousand views, and now it's well, last week it was
at four million. So literally it's like, you have these
viral videos, but it has to work for your page
because what she went viral for, which I say this
(14:47):
all the time, people go viral for content that is
not their normal content. It's gonna be something that they
don't normally talk about. Like my highest video on Instagram
is literally a piece of your Fish. That video is
like two hundred and some thousand views on TikTok. I
literally videotaped Alex's food when we went out when I
took him my first birthday. I literally ten seconds of
(15:11):
a piece of fish and two hundred and fifty thousand views.
But those people aren't gonna follow me because the rest
of my content isn't food like I do food reviews,
but not that many for it to make sense to
follow me. So I'm just saying, this is what I'm
trying to teach y'all.
Speaker 3 (15:26):
It is not that simple to.
Speaker 2 (15:29):
Get a lot of followers to become a full time
content creator. And really the focus needs to be if
you do want to do that, you do need to
keep your day job. I just saw this girl the
other day two thousand dollars. She paid two thousand dollars
a month for health insurance for her family. I think
she has one or two children and a husband, and
I think he probably helps her out with her content.
He doesn't have a job outside of you know, content
(15:51):
creation stuff. Somebody content commented on her page and said, oh,
welcome to the real world. You have to get a
nine to five like the rest of us. She did
a video she was like, what makes you think that
I'm not working hard? Like I'm an entrepreneur, Like I'm
a content creator. That's an entrepreneur.
Speaker 3 (16:08):
She was like, what makes you think that? Now?
Speaker 2 (16:11):
I do agree with that. Here's the thing I do
agree with. It's a full time job. Content creators put
way more energy, They spend way more hours working on
whatever their content is. And me, I have a content
creator boyfriend. He's never off. When I say like, he
doesn't turn off. Because if that's your only source of income,
(16:32):
you have to work twenty four hours a day, and
so people I don't think realize that. I don't think
I realize that until we're together and I'm like, dude,
you have to take off like one day a week.
You have to stop turn off your brain at one am.
Turn off content creators. I will say, yes, they do
work hard. I know a lot of people don't look
at it. It's like, oh, this is a real job.
Speaker 3 (16:54):
Now.
Speaker 2 (16:54):
Yes, there's certain things where it's like, okay, you're putting
on makeup every day. I personally, you don't look at
that as like, oh, your career is putting on makeup
every day and showing people.
Speaker 3 (17:06):
To me, it's not a traditional career.
Speaker 2 (17:08):
So I'm not gonna It's not as exciting as saying like, oh,
like I own a pet shop or I am an
accountant or I'm an attorney, like you know, it doesn't
sound as exciting to say, like, oh, I'm a content
creator and I put on makeup and do makeup reviews
out all day long. So but it is time consuming.
(17:28):
It's time consuming, and I don't think I think that's
something else that people don't realize. I think they really
think that, like, oh, I want to be a content
creator because I get to sit at home and make
one video a day and then that's it. Like, no,
you're literally working like ten hours a day. So I
don't think they thoroughly understand. Do you have any content
creator friends that literally make money full time and they're
(17:50):
and they're comfortable. I'm adding uncomfortable because just because somebody
gets like one five figure check and that money's not
gonna last long, So what's next? Do you do you
have any content curator friends that this is what they
do full time and they're like actually comfortable.
Speaker 1 (18:07):
See what the thing? Like, I met some kids and
they all told me they want to be content creators
when they grow up. So that's the Yeah, Like if
you taught the kids it used to be you wanted
to be a basketball player.
Speaker 3 (18:20):
Basketball player rappers.
Speaker 1 (18:23):
They don't even say rappers no more because they found
out rappers don't make any money.
Speaker 3 (18:28):
Yes, and they think rappers are old, you know. The
young folks.
Speaker 1 (18:31):
They don't want to be rappers no more. They want
to be streamers. Like everybody wants to be a streamer
because it's just like, oh, you just sit around all
day and people watch you. But I think that the
one thing that people don't understand about content creation is
a lot of these people have connections. Like if this
was a this was reading rainbow, connections would have like
(18:55):
the border of shiny connections. That's differ between mean and
the problem is social media, everyone is comparing themselves to
other people. But a lot of the creators started off
in entertainment are currently attached to entertainment. They know certain people,
so they have certain opportunities. So if you think that
(19:18):
they got it this way, they definitely didn't get it
that way. They got it because they have tides and
so a lot of people who are just trying to
be a concentrated I have four hundred followers, I'm gonna
keep doing that thing, they just don't realize that these
people are connected. So the more connected you were before
you started. The easier it is for you to make
(19:39):
money full time doing it because you can you can
go to Disney, you can go stand these hotels because
you know people in the industry when you worked in
the industry can give you hotels like you're can give
you that trip. And so now you start blowing up
because everyone is just looking at you, always aware. But
(20:01):
the secret saw says you already, you already have that connection.
We know there's a couple, a Disney couple, you know,
Paris and Courtney. You know, uh, Paris works in entertainment. Entertainment.
Speaker 3 (20:17):
Oh so I thought that he just did a content
creation full time.
Speaker 1 (20:20):
But yeah, but see he started off, but he started
he started working for a big entertainment agency, work with
all the biggest titles in Hollywood. Just just he was
that guy and then his wife was like this super
colorful Disney creator and he like went from one to
(20:43):
the other, not like that's a That's the thing I
always tell the men, if your girl is a creator,
you might as well just go ahead and get your
camera skills, brush up all your videographer skills, because you're
gonna be like the Instagram husband.
Speaker 2 (21:01):
And that's what a lot of a lot of the
full time condent creators that I know in real life. Yeah,
their husbands quit their job and their husbands become their
media person and like taking their pictures and doing their
all other videos. Absolutely, that is like the thing for
couples to do that, or if you have kids, like
I don't know if you've seen there's a new show
on Hulu and I guess it might be ABC or
(21:21):
Family and it's about kid influencer influencers and the McClure
twins are one of the featured families on there.
Speaker 3 (21:30):
Are you familiar with them? The two?
Speaker 2 (21:31):
They're okay, So the mclut twins, And I saw people
kind of talking about the parents and they were saying
they were like, one, you know, they this is what
they do full time, so they manage their kids. They
have a beautiful big house and everything, I mean, everything's beautiful.
They have another child, and somebody was complaining because apparently
(21:52):
the dad said on the show that he put aside
five hundred thousand dollars per twin for them to use
for whatever they want once to hit like eighteen or
twenty one for college, and they were like five hundred dollars,
I mean five hundred thousand apiece. They were like they've
made on millions and afforded y'all this lifestyle. And I
can't believe you guys only put aside a million for them.
And I don't really have any thoughts per se on
(22:13):
how much money they're put aside for them, but it
is interesting that, like, you guys have this full lifestyle
from your kids for managing your kids. Now, I'm not
saying that they needed to go back to work or
that is wrong, because if you have talented kids, I mean,
first of all, you can't Beyonce can't be your child,
and you can't work like you know, at a certain point,
you can't work anymore Beyonce's your child or whoever started.
Speaker 3 (22:36):
Young, like you know, all these child stars like.
Speaker 2 (22:39):
Macaulay Cockin is your keeky poper mcaulay Cockin, like mcaulay
Concer is your son. You cannot go to work at
at and T when your son is mcaulay Cockin, like
you have to like invest in your kids. So I
don't have a problem with investing in kids, but I
just thought it was interesting that people were getting on
their case about that and I'm like, well, it's for
the family, and obviously at the I think they're like
(23:01):
preteens now. But I just thought it was interesting hearing
the influencer perspective, because you see there's a lot of
talks about like, oh, it's wrong because they really don't
want to do this. They don't really know what they're doing. Also,
getting into what a lot of people don't think about,
it gets into your personal life. You don't have a
personal life once you put your kids on the Internet,
and even as an adult you talked about the stream
(23:24):
in twenty four hours a day and doing all that,
you don't have a personal life. After that, you don't
have a personal life. You have to be on all
the time, like you and the and the husband gotten
in trouble for some things that he said previously, Like
you don't realize. Also, if you want to be if
you're about this content creator life, you have to scrub
everything for the Internet.
Speaker 3 (23:43):
But nothing's ever truly scrubbed.
Speaker 2 (23:44):
You never know what's going to pop back up from
what you said on the Internet in two thousand and fifteen,
Like you just never know, And you don't have a
private life anymore. Everybody's in your business. You went to
the grocery store and purchased, you went to Target. They're
on your case because there was a boy conference Target.
They're on your case because you're a content creator. So
you don't have a life when you're a full time
(24:06):
content creator and people are constantly looking to scrutinize you.
So it's also the aspect of you don't have a
private life. You're being scrutinized all the time. You're not
making the money that you think that all these people
are making just because you see the consonants or the McClure's.
You see those folks making millions of dollars. That's not
normal and it's not the average, and I think people
(24:27):
think that's the average. It's like when you look at
like when everybody want to be a basketball player, it's
kind of the same thing.
Speaker 3 (24:31):
When everybody want to be a basketball player.
Speaker 2 (24:33):
It's like, Okay, each basketball team has what on air
team thirteen fourteen players, twelve players, and how many teams.
Speaker 1 (24:42):
Thirty two or at the time it was, it was
like thirty growing up, right.
Speaker 2 (24:48):
So so over so about three hundred, you got about
three hundred spots.
Speaker 1 (24:52):
Right, this is about to be your boomer opinion.
Speaker 2 (24:56):
Let's put it you got about let's let's say a
out three hundred spots. All of those most of those
spots already feel by the time you come there. So
let's say you have fifty spots to feel for that
particular year. You want to do something that feels fifty
spots a year, and then now you want to be
a content creator when the people that's actually making real,
(25:19):
serious money, it's such a small percentage. It's such a
small percentage that And I'm a realist. I know some people,
well you know what I think. People don't see me
as a pessimist anymore, but I feel like growing up
I came off very pessimistic.
Speaker 3 (25:32):
It's like, no, I'm just realistic. So I feel like
I'm just realistic.
Speaker 2 (25:36):
The chances of you making millions of dollars off of content,
because you see four people doing that, the chances are
pretty slim. I mean, you could be hopeful, consciously optimistic,
but stick with your day job. Stick with your day job,
is my point. Stick with your day job, like.
Speaker 1 (26:00):
Because I'm gonna be real. By slim, you probably mean
because remember growing up, they were like the chances you
playing basketball, it's like less than one percent.
Speaker 3 (26:12):
I was like, why, probably less than one tenth of
a Yeah.
Speaker 1 (26:16):
There was a ninety nine percent chance growing up that
you would not be Lebron James. That's what I used
to tell us, you are probably not going to be
a basketball Oh.
Speaker 3 (26:30):
They were realistic with y'all. They told us.
Speaker 1 (26:31):
You know, when you went to like majority of black schools,
it was like everybody. One of the statistics that they
used to tell us was it was two things. It
was like, the likelihood that you playing basketball in the
league is like less than one percent, but the likelihood
of you not making it to twenty five was like
sixty seventy percent. Wow, for a lot of people you
(26:55):
grew up in like a Miami, Camden, New Jersey, all
of the people who like constantly baton rouge, A lot
of cities or towns that were constantly in like the
most Dangerous City lists. The statistics were like, you know McGruff,
the crime dog. You know, I used to tell a
story on the top. He would come to our school
(27:17):
and be like, you know, a lot of y'all not
gonna make it. Basically, y'all, a lot of y'all not
gonna make it. That's what. So a lot of black
folks was just like we could either do be like
a singer a rapper and get out and naked. So
(27:40):
that's why they say they don't make it basketball players
like they used to, because a lot of times you
hear that and you're like, I gotta be into one percent.
So that's why you see it's a different kind of dog,
and a lot of these players, it's a different kind
of you know, the Kevin Garnetts, the Lebrons, they all
came from certain and they felt like, look, I can't
(28:02):
wait till I turned twenty five, twenty six, or stay
in these streets, or stay in Chicago. Even you anybody
knows a story about Alan Iverson. He almost they try
to take him out. He had to get pardoned, like
he had to get a whole It was a whole
thing for him to even go to Georgetown and playball.
(28:25):
So it's like for the kids like you just got
to tell him the truth. The truth is Kai enough,
people who are in high places like Kai and started
and started investing money into him. If you want to
be a content creator, And this is the thing that
(28:46):
gen Z and I say this with love y'all struggle
with this. You have to talk to people. You got
to build conversation and build relationships with people so that
they can invest in you. That you might not have
to borrow your camera equipment. Somebody will invest in you
so that you can buy it, you know, with a partnership.
(29:08):
Like all of this, like you too cool to do that.
You just can't. There's no way you're gonna make it
if you don't actually talk to people when you go
to events, network like a regular person, not like, oh,
what do you do? Can you give me some money?
Like build genuine relationships, like Eastery always says, network across
(29:28):
you know, Like we went to the event the key
keep on Er event. This this lady was walking around
and asking every single person what do you do? What
do you do? It's like, no, it's not effective. But
if you build a relationship with somebody and y'all have
general like similar interests, you can help each other. Like
(29:52):
you can help she can film your content, or he
can film your content, and vice versa.
Speaker 2 (29:59):
Look, what we're trying to tell you is kids, keep
your day job. You can do the content creation, But
until you're at a point where you have enough money to,
I would say, until you have enough money to pay
for a year's worth of rent or orders or whatever
your finances are. Until you have enough money to pay
for a year's worth, do not quit your day job
(30:20):
because that money is up and down when you are
a content creator because you're working with brands. You are
not getting a check every fifteenth and thirtieth of the
month that does not exist. When you are a content creator,
that does not exist. So keep your day job still.
Of course, you can absolutely work on your passion, but
(30:41):
also I mean make sure it's your passion. Don't make
sure it's not just something oh well, this would make
me go viral, because that's not genuine. It's not and
people can see if you're genuine. They're not going to
follow you if they think you're just doing clickbait. Because
anytime I see clickbait, immediately like you're not getting a follow,
I know that you're just a rage bait or anything,
just trying to get some you know, some comments. That's
(31:02):
not what you do. Like, Do something that you're actually
passionate about, not something like oh I think this will work.
Speaker 3 (31:07):
No, do something that you actually like. Make it make sense,
make it.
Speaker 1 (31:13):
Think about it. What do you do? What is it
something that you do? Do you have shoes, I know,
shoes influencers?
Speaker 3 (31:21):
Yeah?
Speaker 1 (31:21):
Do you thrift? Do you It's like there's so many
things that you can really excel at. Do you know
all the spots, like the spots spots? Yeah, you do
you sow?
Speaker 3 (31:33):
Do you crochet something that you actually do?
Speaker 2 (31:37):
I mean, make make that your thing. Keep your day job,
keep your benefits. That's that's all we're trying to say, Like,
don't that's not the end all, be all. I know
that is the endgame for most people. The endgame is
to be a full time content creator. But it is
okay to have a job. I think that's another thing
that a lot of people think it's not cool to
(31:59):
have a job.
Speaker 3 (32:00):
But another thing that y'all really don't.
Speaker 2 (32:02):
Realize is that some of your favorite content creators have
a full time job. So while you may think that,
because I used to think that and I realized, like, oh,
you live with your mama and you have a job,
which is not.
Speaker 3 (32:12):
A bad thing.
Speaker 2 (32:13):
It's just that or social on social media, you try
to portray it like you are you know, oh this
is my full time I do this full time permanent
and this is all I do. I literally found out
that you work at Exfinity, and it's okay to work
at Exfinity.
Speaker 3 (32:27):
But you know, that's the thing.
Speaker 2 (32:29):
So I'm saying all this to say, some of your
favorite content creators have jobs they just don't tell you
because you can do it. You work at nine to five,
you can work your six to nine. Your six to
nine is making your content, and still work on your craft.
But make sure you're at a great space before you
decide to quit your job. I'm gonna say, don quit
your job ever anyway, because I just feel like the
(32:50):
content creation bubble with AI, they're creating influences with AI.
So I'm gonna say that let's go back to being
Let's go back who wanted to be basketball players or
something else?
Speaker 3 (33:02):
Like not literally find something else that you want to
do because whoa I mean.
Speaker 2 (33:09):
Basketball players is already bad enough because the chance of
you making into the NBA is very low.
Speaker 3 (33:14):
The chance of you making.
Speaker 2 (33:16):
It full time and up until your retirement age and
or being able to have a retirement. Yeah, that's all
I want to say, is just you know, that's my
final thought is keep your day job, and yes, yeah,
the endgame is not all what you think it is.
Speaker 1 (33:34):
And also if you have some talented kids around you
right now, that's the easiest way I think to blow up.
Because see now, like for US journalists, it's like we
used to do all the interviews, we used to get
all the press. They pretty much started replacing journalists with influencers,
and a lot of the influencers are like ten years old.
(33:57):
Like there's a lot of people you see now red carpets.
I've been to events and it's like the girl sitting
next to me is like ten, and she's with her parents,
and she's getting all the main talent and I'm barely
even getting one one talent.
Speaker 3 (34:13):
Because who's gonna pass a ten year old little girl?
Speaker 1 (34:15):
You're gonna the potential of you going viral is way
higher with you know, Viola Davis, Morgan Freeman talking to
a ten year old, and they disarmed. I mean, unless
you're a cold hearted person, right, kids disarm any celebrity
(34:37):
because you know, with these journalists or whatever, they're always like, oh,
he's gonna ask me about this, he's gonna ask me
about that. But she's ten, like so as a kid,
so all the kids are taking over all the and
I think all the positions are pretty much filled. As
far as all the main content creation categories, I don't know.
(34:58):
I mean there's no Keith Lee has that lockdown. So
if you're sitting in your car or mister time time,
if you're sitting in your car, like, I'm gonna do
what they do, Like, come on, let's be smart. I
keep I keep seeing people like you're doing what you're seeing,
but you're missing the point. You gotta do what you're
not seeing.
Speaker 2 (35:18):
Message good advice, Alex. That is good advice around.
Speaker 1 (35:25):
You. Watch you eat sandwiches in your car. You or
it's like five of them and they always go viral.
Just let it go.
Speaker 3 (35:36):
Yep, yeah yeah, find something new. You hit it right
on the head.
Speaker 2 (35:41):
You hit the nail on the head, like you have
to be different, be different, Start something new, and once
it takes off, capitalize on it when it takes out.
But capitalizing on it does not mean quit your job immediately.
That's not what I'm saying. It just means hurry up
with your content, keep your content going well.
Speaker 1 (35:57):
Hopefully who start showing up the parties who like to crash,
they were ahead of their time.
Speaker 2 (36:08):
Actually, yes, that would actually be funny content to just
like try to see if you can get into private parties.
That would be funny. And it's different, see if you
can get into super exclusive private parties. But yeah, something different.
Yeah you got you got to be innovative. You have
to be innovative these days. And if you if this
is what you want to do. But yes, hopefully we
gave you all some good advice. I think it's good advice,
(36:31):
right exactly, So catch us on the next episode of
The Adulthood, a podcast for Geraction millennials.
Speaker 3 (36:37):
I am Lexi with the curls.
Speaker 2 (36:40):
Go ahead, no, no, oh, yeah, yes, yes.
Speaker 1 (36:48):
I'm Alejandro on the score and one day I will
get that Lady Ganga interview. It's gonna happen.
Speaker 3 (37:02):
That would be awesome.
Speaker 1 (37:03):
Like, I don't have no questions. I just came for that.
Thank you for that.
Speaker 2 (37:07):
Yeah, yes, absolutely, absolutely, Well we'll be back
Speaker 1 (37:12):
All right, T T y O
This is a touchy subject.
Speaker 2 (00:08):
It is a touchy subject because it is very millennial
in gen Z based, but I'm also seeing gen X
get into this as well. Have you guys noticed that
everyone's end game is to be a content creator? I
mean they could be an actress, a doctor. Everybody just
(00:29):
wants to be a content creator and stay at home
and make videos all day, and that is the end
goal here. Like, I feel like careers outside of content
creation are now no longer the goal anymore. But it's
I'm also seeing in a lot of millennials and gen
X too, So I'm very shocked that it's not just
the gen Z's because gen Z that at least grew
(00:50):
up seeing content creators. We didn't grow up seeing content creators.
We were the first content creators. And then gen X
is just you know, should be should be retiring soon.
Gen X folks, they should be retiring within the next
ten to fifteen years. They probably aren't, But have you
noticed this trick?
Speaker 1 (01:07):
Yeah?
Speaker 3 (01:08):
Sadly, yeah, yeah, what's happening? I'm like, what's happening here?
Speaker 2 (01:15):
I swear it's like everybody I see, it's like everything
is about they want to do a full time they
want to make enough money where they could just talk
about their passion. And while I understand it sounds so amazing,
I don't think people truly realize one how much money
you can't make, can or can't make, and then also
I don't think they realize how much work and effort
(01:37):
it takes. Because you know, on TikTok, now they're telling
you to make three videos a day. Who has three
videos a day?
Speaker 3 (01:44):
Yeah?
Speaker 2 (01:46):
Now, when I say they, I mean the TikTokers, not
like officially from TikTok. They are saying, if you want
to be a content creator and you want to start
making money and you want to go viral, you have
to post three times a day, three whole videos a day.
And that's a that's a lot of energy, it's a
lot of time, and I just don't have the time
(02:06):
for it. And also I will say this as somebody
who used to work in a freelance type of space,
because when you think about it, content creation is really
essentially you're a contractor and you're working with different brands.
You're working with so many different brands. You have those
net thirties net sixties that you have to wait to
get paid. You are not getting a consistent paycheck, you
are not getting benefits, you don't have health insurance, You're
(02:28):
going through a lot, and it's not consistent. So when
I worked in the entertainment space, and I was working
in television before I got into my current job, my
current career, that I didn't like the not knowing where
my next check was coming or had to keep finding
the next job, have to find another show to work on.
As a content creator, you're constantly looking for the next
brand to give you some money, and that lifestyle is
(02:50):
just not for me. So I'm not one of those
people that wants to quit my day job and just
do it full time. But I see the appeal because
you see these folks or you see Kid to Not
who's like on commercials and making millions of dollars and
everybody's like obsessed with him, even celebrities and celebrities are
trying to get his attention. I don't get it because
(03:10):
that's not my demo. I'm not his demo. So I
don't get the appeal. But it's like it makes everyone
think that they could do it. It makes everybody think
that they are entertaining. That's the other thing. So Back
in the day when I was working in reality everybody
used to say, oh, picture show with me, Me and my
friends are so funny, we need our own reality show.
Do you Are you guys really that entertaining?
Speaker 3 (03:32):
Do you?
Speaker 2 (03:33):
The same thing goes for content creation to me, like,
are you entertaining like you think you are?
Speaker 3 (03:39):
Are you?
Speaker 2 (03:39):
Do people really want to see you talk about? Let's
say you're a tea you want to be a tea
content creator and you want to review a bunch of teas?
Are you the best person to do?
Speaker 1 (03:49):
Like?
Speaker 3 (03:50):
But they might need, they might need, but they might
not be.
Speaker 1 (03:55):
Yeah, I mean I'm here as support today, I'm here
as the truth teller on your shoulder. See. I think
the problem is remember back in the day, everybody's parents
thought their kid was special. So this is like that again,
(04:18):
but just in a different way. It's like everybody thought
that they could perform at the talent show. Remember when
we had talent shows. These kids don't even they don't
even do that.
Speaker 2 (04:28):
No, oh no, they couldn't be They wouldn't be able to.
They get bullied today in today's time, they would get
bullied and stuff.
Speaker 3 (04:34):
It's just not worthing we had talent shows.
Speaker 1 (04:37):
See, you have to have an order to separate everyone.
I mean this might be a controversials take, but you
it's like every show we grew up with. If you
have to have a studio audience and you have to
have the stars, you have to have a divide to
keep society like in line. That's why things is going,
(04:59):
you know, smiling out control, because there's no there's no
line anymore. There's no studio audience. Ay, there's no one
who's content to be like clap when the when the
clap sign comes on, everyone is on the stage. So
there's no one saying, oh you you can't be Kai.
You can be like Kai the doctor. You can be
(05:21):
Kai the lawyer. You could be It's like no one
is doing that. So now everybody is trying to do
the same thing. Everyone's trying to review restaurants. Everyone's trying
to be a style expert. Everyone's trying to be I
even see it like doctors doing it, lawyers doing it.
Everyone is trying to strip down their everyday life to
(05:44):
be a content creator. But the question is if everyone's
on stage doing it, it's just now TikTok is like,
I mean, I'm trying to be on there, but a
lot of time it's just a bunch of noise. It's
a bunch of everyone doing the same.
Speaker 2 (05:58):
Thing it is it is and people because no one
differentiates themselves. Everybody is just, like you said, doing the
exact same thing they saw someone else doing. But what's
funny is like you have the people, like you mentioned
the doctors that are doing content has nothing to do
with Like it could be a doctor doing fashion content
like outfit of the Days and stuff like that, which
(06:19):
is cool, But it's like, why don't you do content
on your experte Yes, like on your expertise, take that
and turn that into making additional money, just like if
you are a designer, then yes, then you do your
fashion content. Like people, it's almost like people don't want
(06:39):
to do content on what they're good at, Like, if
you're good at something, why don't you do your content
on that? And I see a lot of people, you know,
kind of like confused, like well what do I do?
And I'm like, aren't you a gym teacher? Why don't
you do fitness videos? Like make it make sense? Like
why don't you do something that makes sense for what
you do for a living? Why don't you use that
(07:00):
and make more money off of it versus like, well,
I'm a gym teacher, but I want to do content
on wines.
Speaker 3 (07:07):
It's like, you know, I just feel like it needs.
Speaker 2 (07:10):
To make sense. It needs to make sense, and people
just want it. But also what it says is people
just want to be famous no matter what it's like.
I just want to talk about whatever people want to
click on. That's what people want to do. And so
for me, so I started off as a well before
this was even a thing, before it was content creators, influencers,
whatever you want to call them, bloggers. I was a YouTuber,
(07:33):
a YouTube guru is what they used to call us
back in the night. And we're talking like two thousand
and seven, two thousand and eight, a YouTube guru, and
I was in the beauty space, the black hair space specifically,
it was only like six of us like that started,
six hair influencers, and we would do like product reviews
and stuff like that. Once the narrative shifted and people
(07:53):
started wearing full face makeup to get in the shower
to wash her hair, it turned and it turned me
off and I was no longer interested in doing it anymore.
Because I'm like, this is not fun anymore and the
payoff at the time, like I was making money off
of YouTube, I was making money with brands. It wasn't
fun anymore. Because now it's like you have to wear
full face makeup and I'm like, this is too much,
(08:15):
Like I'm not doing this, like I'm not. Like they
changed the game and they made it you know, next thing,
you know, you have to have three cameras and three lights,
which I do have now, but you know, like they
turned it into something where you had to have a
full production studio room and they took the fun out
of it. To me, they took the fun out of it.
But now it's like everybody wants to do this, but
(08:35):
they don't realize one the amount of money you have
to spend to get into it. You have to buy cameras,
you have to buy lighting, you have to buy you know,
the computers. You have to pay somebody to come follow
you around. We've been to some events where some content
creators are there, they have photographers and videographers.
Speaker 3 (08:53):
Following them around the place.
Speaker 2 (08:55):
Like I don't think people truly understand how much energy
and ever for it takes. These girls, especially in the
women's space to beat the space. These girls put on
full face makeup to go nowhere every day to talk
to you about whatever their expertise is or whatever they
say their expertise is. And I just don't think that
people truly understand how much work is involved, but also
(09:18):
that most most people won't make it as the kay snots.
Speaker 3 (09:22):
There's only one kaysnot like whoa, I mean.
Speaker 1 (09:28):
You're right, I told you. I'm here as your your conscience,
your true real conscience today content creator in the making.
Because it's like there's a woman who she has over
a million followers, and she got that by cleaning up everything.
(09:49):
Like she goes on trips and she cleans the like
the restaurant or whatever, restroom, bathroom, kitchen, all of that.
She'll clean it. A million followers just and it's like
she has the products listed. She goes on cruises, she'll
(10:09):
clean the room. She goes to luxury hotels, she cleans
the room and shows you that nothing is clean. And
it's like that is a very specific thing. I'll be
telling people what is that specific thing that you that
you can do? Because right food Review were full? We full, Yeah,
(10:31):
we're full. If you want to do beauty and makeup.
The people who are the top were full.
Speaker 3 (10:39):
That's it.
Speaker 2 (10:40):
It's too many girls, Like, it's too many girls in
that space now, Like it is ridiculous how many women
are in the hair and beauty space, Like you'll all
have the same hair or there's there's thousands of girls
women that have the same exact hair type as you,
that are doing the exact same product review as you. Like,
what makes you stand out? What makes your content stand out?
And you have to do something. There is this girl
(11:01):
that I follow. She is amazing. She does a beauty review,
or she'll do a face of the day. She'll put
her makeup on while telling a murder mystery story or
a true crime story. That to me was someone put
me on. Actually Tanya that works with us put me
onto that her podcast. Well I think at the time
it was just video YouTube. She's literally because you know it's visual,
(11:23):
so she is like a visual podcast. She's literally doing
her makeup look of the day. And while she's putting
on her makeup, she is telling you a story about
a murder mystery. And when I say, that was different,
and so she's winning because of that because it's so different,
but you have You can't just show me how to
put on your makeup every day because everybody's doing the
(11:43):
exact same thing.
Speaker 3 (11:44):
So uh yeah, you have to do something different. Clean
talk is really big.
Speaker 2 (11:48):
So that lady that you were referring to, I have
seen her videos, but clean talk is a really big thing.
Apparently folks love to watch videos and people cleaning, but
they don't like to clean themselves. Yeah, so I think
I'm one of those people.
Speaker 1 (12:01):
Is the lady who treats her dog like her man.
Speaker 3 (12:08):
I haven't seen her in a while.
Speaker 1 (12:10):
They used to push her videos heavy, Like she is
caressing the dog, she is putting the cocoa butter and
coconut oil on the dog. The dog is just shimmery,
twankling and glistening, just looking like just so happy to
be in this relationship with this woman. This woman was
(12:33):
cooking him meals and I didn't even know a dog
could eat, Yeah, like making him eggs and grits and
like what that is million problems.
Speaker 3 (12:45):
But you know what it is.
Speaker 2 (12:46):
She probably just did that one video that one time
and it hit. That's the other thing with a lot
of these videos, like the lady that's like, oh, let
me show everybody that this hotel probably has bedbugs, and
let me go through and you know, see everything. You
have that one video of you doing something quirky or
something different, and that video hits. Take that and run
with it. Another thing I see is people will go viral.
(13:08):
They'll have one video that goes viral and then the
rest of her content is nothing like that, And so
it's like you have to like make it work for you.
Speaker 3 (13:14):
I don't know if you saw have you seen the new.
Speaker 2 (13:17):
Probably not because you're still on Instagram and Facebook, Probably
because you're a gyastionic millennial.
Speaker 1 (13:22):
So I've brought a lot of.
Speaker 2 (13:26):
So yeah, look, so okay, this lady went viral for
getting kicked out of a house for July fourth party
because she wasn't invited, or they thought she wasn't invited.
Speaker 3 (13:38):
They didn't know who she was.
Speaker 2 (13:40):
This lady had last time I checked, four million views
in that one video. She started off with less than
ten thousand followers. She now has hundreds of thousands of followers.
So that one video her content is about gardening. So
what she's been doing is doing like ten videos a
day of like look at my tomatoes, look at my lady.
(14:05):
So it's so interesting because it's like, once you go viral,
you have to make it work for you, and you
have to make it work fast. So what she was
doing because after she hit that ten thousand, she was
able to get into the Creator program. She got into
the Creator program off of that one video about with
her cry and talking about being kicked out of this
lady's house. And of course she's like, well, let me
(14:26):
capitalize office. She did a good job. She was doing
like ten videos a day. She probably still is, and
that was July fourth. She literally I saw the video
on July fourth, like when it only had like ten
thousand views, and now it's well, last week it was
at four million. So literally it's like, you have these
viral videos, but it has to work for your page
because what she went viral for, which I say this
(14:47):
all the time, people go viral for content that is
not their normal content. It's gonna be something that they
don't normally talk about. Like my highest video on Instagram
is literally a piece of your Fish. That video is
like two hundred and some thousand views on TikTok. I
literally videotaped Alex's food when we went out when I
took him my first birthday. I literally ten seconds of
(15:11):
a piece of fish and two hundred and fifty thousand views.
But those people aren't gonna follow me because the rest
of my content isn't food like I do food reviews,
but not that many for it to make sense to
follow me. So I'm just saying, this is what I'm
trying to teach y'all.
Speaker 3 (15:26):
It is not that simple to.
Speaker 2 (15:29):
Get a lot of followers to become a full time
content creator. And really the focus needs to be if
you do want to do that, you do need to
keep your day job. I just saw this girl the
other day two thousand dollars. She paid two thousand dollars
a month for health insurance for her family. I think
she has one or two children and a husband, and
I think he probably helps her out with her content.
He doesn't have a job outside of you know, content
(15:51):
creation stuff. Somebody content commented on her page and said, oh,
welcome to the real world. You have to get a
nine to five like the rest of us. She did
a video she was like, what makes you think that
I'm not working hard? Like I'm an entrepreneur, Like I'm
a content creator. That's an entrepreneur.
Speaker 3 (16:08):
She was like, what makes you think that? Now?
Speaker 2 (16:11):
I do agree with that. Here's the thing I do
agree with. It's a full time job. Content creators put
way more energy, They spend way more hours working on
whatever their content is. And me, I have a content
creator boyfriend. He's never off. When I say like, he
doesn't turn off. Because if that's your only source of income,
(16:32):
you have to work twenty four hours a day, and
so people I don't think realize that. I don't think
I realize that until we're together and I'm like, dude,
you have to take off like one day a week.
You have to stop turn off your brain at one am.
Turn off content creators. I will say, yes, they do
work hard. I know a lot of people don't look
at it. It's like, oh, this is a real job.
Speaker 3 (16:54):
Now.
Speaker 2 (16:54):
Yes, there's certain things where it's like, okay, you're putting
on makeup every day. I personally, you don't look at
that as like, oh, your career is putting on makeup
every day and showing people.
Speaker 3 (17:06):
To me, it's not a traditional career.
Speaker 2 (17:08):
So I'm not gonna It's not as exciting as saying like, oh,
like I own a pet shop or I am an
accountant or I'm an attorney, like you know, it doesn't
sound as exciting to say, like, oh, I'm a content
creator and I put on makeup and do makeup reviews
out all day long. So but it is time consuming.
(17:28):
It's time consuming, and I don't think I think that's
something else that people don't realize. I think they really
think that, like, oh, I want to be a content
creator because I get to sit at home and make
one video a day and then that's it. Like, no,
you're literally working like ten hours a day. So I
don't think they thoroughly understand. Do you have any content
creator friends that literally make money full time and they're
(17:50):
and they're comfortable. I'm adding uncomfortable because just because somebody
gets like one five figure check and that money's not
gonna last long, So what's next? Do you do you
have any content curator friends that this is what they
do full time and they're like actually comfortable.
Speaker 1 (18:07):
See what the thing? Like, I met some kids and
they all told me they want to be content creators
when they grow up. So that's the Yeah, Like if
you taught the kids it used to be you wanted
to be a basketball player.
Speaker 3 (18:20):
Basketball player rappers.
Speaker 1 (18:23):
They don't even say rappers no more because they found
out rappers don't make any money.
Speaker 3 (18:28):
Yes, and they think rappers are old, you know. The
young folks.
Speaker 1 (18:31):
They don't want to be rappers no more. They want
to be streamers. Like everybody wants to be a streamer
because it's just like, oh, you just sit around all
day and people watch you. But I think that the
one thing that people don't understand about content creation is
a lot of these people have connections. Like if this
was a this was reading rainbow, connections would have like
(18:55):
the border of shiny connections. That's differ between mean and
the problem is social media, everyone is comparing themselves to
other people. But a lot of the creators started off
in entertainment are currently attached to entertainment. They know certain people,
so they have certain opportunities. So if you think that
(19:18):
they got it this way, they definitely didn't get it
that way. They got it because they have tides and
so a lot of people who are just trying to
be a concentrated I have four hundred followers, I'm gonna
keep doing that thing, they just don't realize that these
people are connected. So the more connected you were before
you started. The easier it is for you to make
(19:39):
money full time doing it because you can you can
go to Disney, you can go stand these hotels because
you know people in the industry when you worked in
the industry can give you hotels like you're can give
you that trip. And so now you start blowing up
because everyone is just looking at you, always aware. But
(20:01):
the secret saw says you already, you already have that connection.
We know there's a couple, a Disney couple, you know,
Paris and Courtney. You know, uh, Paris works in entertainment. Entertainment.
Speaker 3 (20:17):
Oh so I thought that he just did a content
creation full time.
Speaker 1 (20:20):
But yeah, but see he started off, but he started
he started working for a big entertainment agency, work with
all the biggest titles in Hollywood. Just just he was
that guy and then his wife was like this super
colorful Disney creator and he like went from one to
(20:43):
the other, not like that's a That's the thing I
always tell the men, if your girl is a creator,
you might as well just go ahead and get your
camera skills, brush up all your videographer skills, because you're
gonna be like the Instagram husband.
Speaker 2 (21:01):
And that's what a lot of a lot of the
full time condent creators that I know in real life. Yeah,
their husbands quit their job and their husbands become their
media person and like taking their pictures and doing their
all other videos. Absolutely, that is like the thing for
couples to do that, or if you have kids, like
I don't know if you've seen there's a new show
on Hulu and I guess it might be ABC or
(21:21):
Family and it's about kid influencer influencers and the McClure
twins are one of the featured families on there.
Speaker 3 (21:30):
Are you familiar with them? The two?
Speaker 2 (21:31):
They're okay, So the mclut twins, And I saw people
kind of talking about the parents and they were saying
they were like, one, you know, they this is what
they do full time, so they manage their kids. They
have a beautiful big house and everything, I mean, everything's beautiful.
They have another child, and somebody was complaining because apparently
(21:52):
the dad said on the show that he put aside
five hundred thousand dollars per twin for them to use
for whatever they want once to hit like eighteen or
twenty one for college, and they were like five hundred dollars,
I mean five hundred thousand apiece. They were like they've
made on millions and afforded y'all this lifestyle. And I
can't believe you guys only put aside a million for them.
And I don't really have any thoughts per se on
(22:13):
how much money they're put aside for them, but it
is interesting that, like, you guys have this full lifestyle
from your kids for managing your kids. Now, I'm not
saying that they needed to go back to work or
that is wrong, because if you have talented kids, I mean,
first of all, you can't Beyonce can't be your child,
and you can't work like you know, at a certain point,
you can't work anymore Beyonce's your child or whoever started.
Speaker 3 (22:36):
Young, like you know, all these child stars like.
Speaker 2 (22:39):
Macaulay Cockin is your keeky poper mcaulay Cockin, like mcaulay
Concer is your son. You cannot go to work at
at and T when your son is mcaulay Cockin, like
you have to like invest in your kids. So I
don't have a problem with investing in kids, but I
just thought it was interesting that people were getting on
their case about that and I'm like, well, it's for
the family, and obviously at the I think they're like
(23:01):
preteens now. But I just thought it was interesting hearing
the influencer perspective, because you see there's a lot of
talks about like, oh, it's wrong because they really don't
want to do this. They don't really know what they're doing. Also,
getting into what a lot of people don't think about,
it gets into your personal life. You don't have a
personal life once you put your kids on the Internet,
and even as an adult you talked about the stream
(23:24):
in twenty four hours a day and doing all that,
you don't have a personal life. After that, you don't
have a personal life. You have to be on all
the time, like you and the and the husband gotten
in trouble for some things that he said previously, Like
you don't realize. Also, if you want to be if
you're about this content creator life, you have to scrub
everything for the Internet.
Speaker 3 (23:43):
But nothing's ever truly scrubbed.
Speaker 2 (23:44):
You never know what's going to pop back up from
what you said on the Internet in two thousand and fifteen,
Like you just never know, And you don't have a
private life anymore. Everybody's in your business. You went to
the grocery store and purchased, you went to Target. They're
on your case because there was a boy conference Target.
They're on your case because you're a content creator. So
you don't have a life when you're a full time
(24:06):
content creator and people are constantly looking to scrutinize you.
So it's also the aspect of you don't have a
private life. You're being scrutinized all the time. You're not
making the money that you think that all these people
are making just because you see the consonants or the McClure's.
You see those folks making millions of dollars. That's not
normal and it's not the average, and I think people
(24:27):
think that's the average. It's like when you look at
like when everybody want to be a basketball player, it's
kind of the same thing.
Speaker 3 (24:31):
When everybody want to be a basketball player.
Speaker 2 (24:33):
It's like, Okay, each basketball team has what on air
team thirteen fourteen players, twelve players, and how many teams.
Speaker 1 (24:42):
Thirty two or at the time it was, it was
like thirty growing up, right.
Speaker 2 (24:48):
So so over so about three hundred, you got about
three hundred spots.
Speaker 1 (24:52):
Right, this is about to be your boomer opinion.
Speaker 2 (24:56):
Let's put it you got about let's let's say a
out three hundred spots. All of those most of those
spots already feel by the time you come there. So
let's say you have fifty spots to feel for that
particular year. You want to do something that feels fifty
spots a year, and then now you want to be
a content creator when the people that's actually making real,
(25:19):
serious money, it's such a small percentage. It's such a
small percentage that And I'm a realist. I know some people,
well you know what I think. People don't see me
as a pessimist anymore, but I feel like growing up
I came off very pessimistic.
Speaker 3 (25:32):
It's like, no, I'm just realistic. So I feel like
I'm just realistic.
Speaker 2 (25:36):
The chances of you making millions of dollars off of content,
because you see four people doing that, the chances are
pretty slim. I mean, you could be hopeful, consciously optimistic,
but stick with your day job. Stick with your day job,
is my point. Stick with your day job, like.
Speaker 1 (26:00):
Because I'm gonna be real. By slim, you probably mean
because remember growing up, they were like the chances you
playing basketball, it's like less than one percent.
Speaker 3 (26:12):
I was like, why, probably less than one tenth of
a Yeah.
Speaker 1 (26:16):
There was a ninety nine percent chance growing up that
you would not be Lebron James. That's what I used
to tell us, you are probably not going to be
a basketball Oh.
Speaker 3 (26:30):
They were realistic with y'all. They told us.
Speaker 1 (26:31):
You know, when you went to like majority of black schools,
it was like everybody. One of the statistics that they
used to tell us was it was two things. It
was like, the likelihood that you playing basketball in the
league is like less than one percent, but the likelihood
of you not making it to twenty five was like
sixty seventy percent. Wow, for a lot of people you
(26:55):
grew up in like a Miami, Camden, New Jersey, all
of the people who like constantly baton rouge, A lot
of cities or towns that were constantly in like the
most Dangerous City lists. The statistics were like, you know McGruff,
the crime dog. You know, I used to tell a
story on the top. He would come to our school
(27:17):
and be like, you know, a lot of y'all not
gonna make it. Basically, y'all, a lot of y'all not
gonna make it. That's what. So a lot of black
folks was just like we could either do be like
a singer a rapper and get out and naked. So
(27:40):
that's why they say they don't make it basketball players
like they used to, because a lot of times you
hear that and you're like, I gotta be into one percent.
So that's why you see it's a different kind of dog,
and a lot of these players, it's a different kind
of you know, the Kevin Garnetts, the Lebrons, they all
came from certain and they felt like, look, I can't
(28:02):
wait till I turned twenty five, twenty six, or stay
in these streets, or stay in Chicago. Even you anybody
knows a story about Alan Iverson. He almost they try
to take him out. He had to get pardoned, like
he had to get a whole It was a whole
thing for him to even go to Georgetown and playball.
(28:25):
So it's like for the kids like you just got
to tell him the truth. The truth is Kai enough,
people who are in high places like Kai and started
and started investing money into him. If you want to
be a content creator, And this is the thing that
(28:46):
gen Z and I say this with love y'all struggle
with this. You have to talk to people. You got
to build conversation and build relationships with people so that
they can invest in you. That you might not have
to borrow your camera equipment. Somebody will invest in you
so that you can buy it, you know, with a partnership.
(29:08):
Like all of this, like you too cool to do that.
You just can't. There's no way you're gonna make it
if you don't actually talk to people when you go
to events, network like a regular person, not like, oh,
what do you do? Can you give me some money?
Like build genuine relationships, like Eastery always says, network across
(29:28):
you know, Like we went to the event the key
keep on Er event. This this lady was walking around
and asking every single person what do you do? What
do you do? It's like, no, it's not effective. But
if you build a relationship with somebody and y'all have
general like similar interests, you can help each other. Like
(29:52):
you can help she can film your content, or he
can film your content, and vice versa.
Speaker 2 (29:59):
Look, what we're trying to tell you is kids, keep
your day job. You can do the content creation, But
until you're at a point where you have enough money to,
I would say, until you have enough money to pay
for a year's worth of rent or orders or whatever
your finances are. Until you have enough money to pay
for a year's worth, do not quit your day job
(30:20):
because that money is up and down when you are
a content creator because you're working with brands. You are
not getting a check every fifteenth and thirtieth of the
month that does not exist. When you are a content creator,
that does not exist. So keep your day job still.
Of course, you can absolutely work on your passion, but
(30:41):
also I mean make sure it's your passion. Don't make
sure it's not just something oh well, this would make
me go viral, because that's not genuine. It's not and
people can see if you're genuine. They're not going to
follow you if they think you're just doing clickbait. Because
anytime I see clickbait, immediately like you're not getting a follow,
I know that you're just a rage bait or anything,
just trying to get some you know, some comments. That's
(31:02):
not what you do. Like, Do something that you're actually
passionate about, not something like oh I think this will work.
Speaker 3 (31:07):
No, do something that you actually like. Make it make sense,
make it.
Speaker 1 (31:13):
Think about it. What do you do? What is it
something that you do? Do you have shoes, I know,
shoes influencers?
Speaker 3 (31:21):
Yeah?
Speaker 1 (31:21):
Do you thrift? Do you It's like there's so many
things that you can really excel at. Do you know
all the spots, like the spots spots? Yeah, you do
you sow?
Speaker 3 (31:33):
Do you crochet something that you actually do?
Speaker 2 (31:37):
I mean, make make that your thing. Keep your day job,
keep your benefits. That's that's all we're trying to say, Like,
don't that's not the end all, be all. I know
that is the endgame for most people. The endgame is
to be a full time content creator. But it is
okay to have a job. I think that's another thing
that a lot of people think it's not cool to
(31:59):
have a job.
Speaker 3 (32:00):
But another thing that y'all really don't.
Speaker 2 (32:02):
Realize is that some of your favorite content creators have
a full time job. So while you may think that,
because I used to think that and I realized, like, oh,
you live with your mama and you have a job,
which is not.
Speaker 3 (32:12):
A bad thing.
Speaker 2 (32:13):
It's just that or social on social media, you try
to portray it like you are you know, oh this
is my full time I do this full time permanent
and this is all I do. I literally found out
that you work at Exfinity, and it's okay to work
at Exfinity.
Speaker 3 (32:27):
But you know, that's the thing.
Speaker 2 (32:29):
So I'm saying all this to say, some of your
favorite content creators have jobs they just don't tell you
because you can do it. You work at nine to five,
you can work your six to nine. Your six to
nine is making your content, and still work on your craft.
But make sure you're at a great space before you
decide to quit your job. I'm gonna say, don quit
your job ever anyway, because I just feel like the
(32:50):
content creation bubble with AI, they're creating influences with AI.
So I'm gonna say that let's go back to being
Let's go back who wanted to be basketball players or
something else?
Speaker 3 (33:02):
Like not literally find something else that you want to
do because whoa I mean.
Speaker 2 (33:09):
Basketball players is already bad enough because the chance of
you making into the NBA is very low.
Speaker 3 (33:14):
The chance of you making.
Speaker 2 (33:16):
It full time and up until your retirement age and
or being able to have a retirement. Yeah, that's all
I want to say, is just you know, that's my
final thought is keep your day job, and yes, yeah,
the endgame is not all what you think it is.
Speaker 1 (33:34):
And also if you have some talented kids around you
right now, that's the easiest way I think to blow up.
Because see now, like for US journalists, it's like we
used to do all the interviews, we used to get
all the press. They pretty much started replacing journalists with influencers,
and a lot of the influencers are like ten years old.
(33:57):
Like there's a lot of people you see now red carpets.
I've been to events and it's like the girl sitting
next to me is like ten, and she's with her parents,
and she's getting all the main talent and I'm barely
even getting one one talent.
Speaker 3 (34:13):
Because who's gonna pass a ten year old little girl?
Speaker 1 (34:15):
You're gonna the potential of you going viral is way
higher with you know, Viola Davis, Morgan Freeman talking to
a ten year old, and they disarmed. I mean, unless
you're a cold hearted person, right, kids disarm any celebrity
(34:37):
because you know, with these journalists or whatever, they're always like, oh,
he's gonna ask me about this, he's gonna ask me
about that. But she's ten, like so as a kid,
so all the kids are taking over all the and
I think all the positions are pretty much filled. As
far as all the main content creation categories, I don't know.
(34:58):
I mean there's no Keith Lee has that lockdown. So
if you're sitting in your car or mister time time,
if you're sitting in your car, like, I'm gonna do
what they do, Like, come on, let's be smart. I
keep I keep seeing people like you're doing what you're seeing,
but you're missing the point. You gotta do what you're
not seeing.
Speaker 2 (35:18):
Message good advice, Alex. That is good advice around.
Speaker 1 (35:25):
You. Watch you eat sandwiches in your car. You or
it's like five of them and they always go viral.
Just let it go.
Speaker 3 (35:36):
Yep, yeah yeah, find something new. You hit it right
on the head.
Speaker 2 (35:41):
You hit the nail on the head, like you have
to be different, be different, Start something new, and once
it takes off, capitalize on it when it takes out.
But capitalizing on it does not mean quit your job immediately.
That's not what I'm saying. It just means hurry up
with your content, keep your content going well.
Speaker 1 (35:57):
Hopefully who start showing up the parties who like to crash,
they were ahead of their time.
Speaker 2 (36:08):
Actually, yes, that would actually be funny content to just
like try to see if you can get into private parties.
That would be funny. And it's different, see if you
can get into super exclusive private parties. But yeah, something different.
Yeah you got you got to be innovative. You have
to be innovative these days. And if you if this
is what you want to do. But yes, hopefully we
gave you all some good advice. I think it's good advice,
(36:31):
right exactly, So catch us on the next episode of
The Adulthood, a podcast for Geraction millennials.
Speaker 3 (36:37):
I am Lexi with the curls.
Speaker 2 (36:40):
Go ahead, no, no, oh, yeah, yes, yes.
Speaker 1 (36:48):
I'm Alejandro on the score and one day I will
get that Lady Ganga interview. It's gonna happen.
Speaker 3 (37:02):
That would be awesome.
Speaker 1 (37:03):
Like, I don't have no questions. I just came for that.
Thank you for that.
Speaker 2 (37:07):
Yeah, yes, absolutely, absolutely, Well we'll be back
Speaker 1 (37:12):
All right, T T y O
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