S3E39: How we turned our WORST month into a RECORD BREAKER

Yo, what's good? Welcome back to another episode of the Boardroom Podcast, where we keep it real about the startup grind.

The month of August was WILD, y'all. Started as one of our worst months, ended up being our absolute record month.

That's the volatility of this startup life, but man, when it hits different, it HITS different.

𝐓𝐡𝐞 𝐅𝐢𝐭 𝐏𝐫𝐨 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞

Real talk - fit pros are just built differently. They take action FAST. Why? Because you don't get in shape sitting on your a** doing nothing. You get under the bar and put in the reps. That mentality carries straight into business.

They're coachable, they invest in education, and when you prove you can solve their problem? They're ready to roll.

That's why our Blue Chip portfolio is majority fit pros and why I still love serving this space at the highest level.

𝐂𝐡𝐚𝐫𝐥𝐢𝐞'𝐬 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐒𝐂𝐀𝐑𝐘 𝐠𝐨𝐨𝐝

Here's what's crazy - we've been training Charlie on a sales engine that's making the baseline AI better and better.

Like, out of the box, new clients are getting a 10-year sales vet. No joke. And when we stopped restricting Charlie with rigid scripts (what we call "naked Charlie" or vanilla Charlie), holy hell... the conversations got DEEP. Natural mirroring, reframes, tie-downs - all without us explicitly programming it.

That's what happens when you build with a sales perspective, not just a technical one.

𝐓𝐡𝐞 𝐃𝐌 𝐟𝐮𝐧𝐧𝐞𝐥 𝐭𝐫𝐮𝐭𝐡 𝐛𝐨𝐦𝐛

Look, if you're doing $50K-$100K/month with a DM funnel? I salute you. Seriously. I tip my hat because I KNOW you're a dog and you've got savages on your team.

But here's the reality: you're glued to your phone 10-12 hours a day. Your team's burnt out.

The lead quality is volatile as hell. And I can see it in your eyes on calls - you've got maybe 30 more days before you burn this thing down. Been there. Seen it. Called it out to clients' faces. 

𝐖𝐡𝐲 𝐃𝐌 𝐟𝐮𝐧𝐧𝐞𝐥𝐬 𝐩𝐥𝐚𝐭𝐞𝐚𝐮 (𝐀𝐧𝐝 𝐰𝐡𝐚𝐭'𝐬 𝐧𝐞𝐱𝐭)

A human DM setter can handle maybe 250-500 leads a month if they're SAVAGE. But DM campaigns? You're getting 500 leads per WEEK. Sometimes per DAY. Do the math - you'd need 30 people to handle that effectively. 

That's why people cap out around $100K/month with DM funnels.

The evolution? Keep the DM funnel running, but start diversifying into call funnels.

It's harder to set up (90 days of darkness before it pops off), but you can scale to multiple eight figures with a dialed-in call funnel. Rarely seen anyone do that with just DMs. 

𝐇𝐨𝐰 𝐀𝐈 𝐜𝐡𝐚𝐧𝐠𝐞𝐬 𝐭𝐡𝐞 𝐠𝐚𝐦𝐞

Charlie gives you your bandwidth back. Your team gets their bandwidth back. You can squeeze more juice from your DM campaigns while you're building out that call funnel infrastructure. That's the play.

𝐌𝐲 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐭𝐨 𝐲𝐨𝐮?

Drop a comment - are you running DM funnels or call funnels? What do you love? What's crushing your soul? Let's talk about it. And if you're a fit pro reading this and feeling burnt out from the grind? Hit us up.

We're building features specifically for your vertical that are going to take your business to the next level. Stay calm, change lives, and have business on your terms.

See omnystudio.com/listener for privacy information.