The Boerne Brew - Bill Schoening Part 1 October 25 2025

This episode of "The Boerne Brew" features an in-depth interview with Bill Schoening, the legendary voice of the San Antonio Spurs and Texas Longhorns. Hosted by Kerry Barbosa and co-host Roland J Ruiz, the conversation covers Bill’s storied broadcasting career, his recent retirement, travels, musical pursuits, and memorable moments from decades in sports radio. Bill shares personal stories from his early days in small-town radio, his experiences covering executions as a news reporter, and his transition to major market sports broadcasting. The episode also touches on his book, his love for music, and behind-the-scenes anecdotes from his time with the Spurs and Longhorns.

Timeline of Key Moments

• 0:00 – Introduction of hosts and guest Bill Schoening
• 0:36 – Bill’s recent retirement and current activities
• 1:25 – Bill’s travels and love for national parks
• 2:00 – Continuing sports broadcasting and music projects
• 3:00 – Discussion about Bill’s music, songwriting, and upcoming gigs
• 3:45 – Bill’s book and writing process
• 4:30 – Reflections on stepping away from the Spurs and decision to retire
• 6:00 – Early career in West Texas radio and culture shock
• 7:30 – Covering news and sports in small markets; memorable sheriff story
• 8:45 – Reporting on executions and prison system in Huntsville, TX
• 10:00 – Transition to Austin radio and covering the Texas Longhorns
• 12:00 – Favorite players and moments: Ricky Williams, Manu Ginóbili, and championship runs
• 14:00 – The 2014 Spurs championship and sharing the ring with fans
• 15:00 – Bill’s “Iron Man” streak of 2,280 consecutive Spurs broadcasts
• 16:00 – Life on the road, travel stories, and the perks of charter flights
• 17:00 – Closing remarks and sign-off

• Original Air Date:  October 25, 2025, as heard on Boerne Radio 103.9FM

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