Want to SCALE your construction biz? Book your strategy call here: https://tpb.tools/pod-call
Your sales process is probably what’s costing you projects - not your building skills or your pricing.
In this episode, we reveal the five critical mistakes builders make during their first prospect interactions that cost them thousands in lost contracts over time.
We break down a proven triage call framework that helps construction businesses position themselves as the expert, uncover client motivations, and build the confidence needed to win more profitable jobs.
You’ll also learn why "speed to lead" matters so much in construction, how to use "minimal encouragers" to dig deeper into a prospects needs, and why having a visible checklist creates instant credibility.
We go on to explain how to create micro-commitments that make the final decision feel natural, and share specific strategies for addressing common concerns around timelines, budgets, and financial security.
Key moments:
00:01:05 Transfer Conviction Through Process
00:02:48 Call Leads Within 24 Hours
00:03:46 Expert Questions Build Trust
00:04:38 80% Emotion Drives Decisions
00:05:54 Visible Checklist
00:07:28 Beat Price Objections
00:08:29 Show Project-Specific Success Stories
00:09:23 Create Micro-Commitments
00:10:51 Book Next Steps With Both Decision Makers
Tune in today to transform your approach to winning new clients, convert more leads, and book yourself out 6-12 months in advance with higher-margin projects.
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👉👉Secure your seat at The 2025 Builders Growth Summit: https://www.builderssummit.co.nz/
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Our construction business coaching has helped 2,500+ building companies succeed.
Subscribe to The Builder’s Ladder Podcast for weekly, actionable insights — tailored to help you grow a profitable construction business.
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🚀 Head to https://tpb.tools/pod-call to book your FREE strategy session.
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