Builders waste thousands on websites, ads, and "shiny object" marketing strategies that deliver zero results. But what if your entire marketing strategy could fit on one page?
Join Owen Chambers as he interviews Alan Dib, author of "The One Page Marketing Plan" (nearly 1 million copies sold worldwide). Discover why the most successful builders focus on just 2-3 marketing channels instead of trying everything, and learn the exact framework that transforms scattered efforts into predictable profit.
Alan shares real building examples, including a bathroom renovation company that charges 150% more than competitors by mastering one simple promise, plus the two key numbers every builder must track to turn marketing from a casino gamble into a reliable vending machine.
Key Points
00:00:00 Alan's background and the one-page marketing plan origins
00:03:20 The fundamental problem: scattered marketing efforts
00:06:40 Target market as your foundation - get this wrong, everything fails
00:09:15 Real building example: bathroom renovations in one week
00:12:30 Sales becomes easy when marketing does the heavy lifting
00:15:45 The two critical numbers: CAC and lifetime value
00:19:20 Finding your best clients and identifying buying triggers
00:22:40 Why it's never about being a "better builder"
Tune in to discover how to stop wasting money on marketing that doesn't work and start building a system that consistently delivers high-value clients who pay premium prices.
Our construction business coaching has helped 2,500+ building companies succeed. Subscribe to The Builder's Ladder Podcast for weekly, actionable insights — tailored to help you grow a profitable construction business.
Follow TPB for more:
👥 FB Group – https://www.facebook.com/groups/professionalbuilder
📸 Instagram – https://www.instagram.com/theprofessionalbuilder
🖥️ Get your business health audit + free resources (including website audit) here – https://www.theprofessionalbuilder.com
🚀 Head to https://tpb.tools/pod-call to book your FREE strategy session.
📈 Resources For Builders – https://tpb.tools/resources
https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder
See omnystudio.com/listener for privacy information.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Boysober
Have you ever wondered what life might be like if you stopped worrying about being wanted, and focused on understanding what you actually want? That was the question Hope Woodard asked herself after a string of situationships inspired her to take a break from sex and dating. She went "boysober," a personal concept that sparked a global movement among women looking to prioritize themselves over men. Now, Hope is looking to expand the ways we explore our relationship to relationships. Taking a bold, unfiltered look into modern love, romance, and self-discovery, Boysober will dive into messy stories about dating, sex, love, friendship, and breaking generational patterns—all with humor, vulnerability, and a fresh perspective.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com