Has your Building Company become a prison? Do you focus on making more money but ignore the systems that give them time, ending up trapped in a "busy job with overheads" instead of a real business.
This week’s episode we are sharing a recent podcast that Marti was featured on with Michael Creer from Straight Talk Builder. Marti shares The Professional Builder Rate formula that shows exactly what tasks you should stop doing, why you can't scale chaos or lack of profits, and the two critical growth chokepoints every builder faces at $1-2M and $5-7M revenue.
Learn why builders who succeed focus on four key areas (numbers, systems, people, and vision), how to transition from working IN your business to ON it, and why your biggest competition should be with yourself, not other contractors.
Key Points
- 00:00:00 Why builders create prisons instead of businesses
- 00:03:30 The Professional Builder Rate: calculating your true hourly worth
- 00:07:15 Two critical chokepoints: $1-2M and $5-7M revenue marks
- 00:11:40 Why you can't scale chaos or lack of profits
- 00:15:20 The golden ratios: 20-25% gross margin, 8-12% overheads
- 00:19:45 Direct response marketing vs. traditional advertising
- 00:24:30 Leading yourself, your business, and your team
- 00:28:15 The four Ps: People, Process, Product, and Price
- 00:32:40 Building systems that work without you
- 00:36:20 Exit strategies and business maturity planning
Tune in to discover how to escape the builder's hamster wheel and create a business that gives you both more money AND more time - without sacrificing quality or burning out.
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