Stop chasing low-paying clients! Your most valuable asset in your construction business isn’t your tools or skills - it’s your ability to attract premium clients who value quality construction.
In this episode, Owen and Marti reveal how builders can use simple marketing strategies to position themselves as trusted authorities.
Tune in to discover:
✅Effective marketing strategies for construction companies (these are easy to implement and work like crazy)
✅The key differences between being a generalist, a specialist, and the sought-after authority in your construction niche.
✅Why relying on a single marketing channel is a recipe for disaster and how diversification creates stable, predictable growth for your building business.
✅Actionable strategies like leveraging strategic alliances with real estate agents and architects, implementing a lucrative referral program, and developing persuasive client case studies.
You’ll also learn a highly-effective qualification process to identify ideal clients, weed out time-wasters, and ensure project budgets align with your scope of work.
Which means you’ll be able to pre-qualify leads and avoid costly mismatches.
Key moments:
00:02:48 Dream Project Criteria
00:04:44 Become The Authority
00:05:49 Trust-Building Tools
00:07:46 Introduce Your Dream Team
00:10:45 The Dream 100 Strategy
00:13:30 Profitable Referral System
00:15:50 High-Intent Lead Generation
00:17:13 Showcase Success Stories
00:20:15 Qualify Fast
Ready to transform your construction business?
This episode provides the blueprint for securing profitable projects 6-12 months in advance, perfectly matched to your expertise and business goals.
Tune in now to learn how to attract high-paying clients and fill your project pipeline.
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Want to convert MORE of the leads you get? Download our FREE 10-step sales process: https://info.theprofessionalbuilder.com/10step-sales-process
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👉👉Secure your seat at The 2025 Builders Growth Summit: https://www.builderssummit.co.nz/
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Our construction business coaching has helped 2,500+ building companies succeed.
Subscribe to The Builder’s Ladder Podcast for weekly, actionable insights — tailored to help you grow a profitable construction business.
Follow TPB for more:
👥 FB Group – https://www.facebook.com/groups/professionalbuilder
📸 Instagram – https://www.instagram.com/theprofessionalbuilder
🖥️ Get your business health audit + free resources (including website audit) here – https://www.theprofessionalbuilder.com
🚀 Head to https://tpb.tools/pod-call to book your FREE strategy session.
📈 Resources For Builders – https://tpb.tools/resources
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